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Hyundai brought things to a whole new level this year by filming a live commercial for the first time ever.

The 90-second ad was referred to as a "documentary" and was filmed during the Super Bowl in real time, and aired in the post-gun slot (the first break after the game before the trophy is handed out to the winning team.)

This was Hyundai's ninth appearance at the Super Bowl, and their ad was directed by Peter Berg, Film 45, and shot, edited, and produced by Pony Show Entertainment. Berg is famous for directing a number of notable TV shows and movies, like Hancock, Deepwater Horizon and most recently, Patriots Day. Berg also developed Friday Night Lights, for which he earned two Primetime Emmy Award nominations.

Last year, Hyundai was the official car and sponsor of the NFL, and purchased two 30-second in-game ads, a 60-second pre-kick commercial, and a 60-second pre-game ad. They hired four impressive directors for 2016, including Fredrik Bond ( Charlie Countryman), Aaron Stoller, Janusz Kaminski ( Saving Private Ryan, Schindler's List, War Horse, Bridge of Spies, Minority Report), and Peter Berg, who they've hired again. This year, Hyundai will once again be the official NFL sponsor.

Dean Evans, the chief marketing officer for Hyundai Motor America, told Auto Week, "Super Bowl is the biggest day in advertising and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further. Our brand commitment is to make things 'better' and we are going to give some deserving fans an experience they will never forget. Peter Berg and his team will be capturing it live during the game and we can think of no one better to tell what will be an amazing story."

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WATCH: Hyundai Live Super Bowl Commercial Ad 2017 [FULL VIDEO]

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Hyundai brought things to a whole new level this year by filming a live commercial for the first time ever. The 90-second ad was referred to as a "documentary" and was filmed during the Super Bowl in real time, and aired in the post-gun slot (the first break after the game before the trophy is handed out to the winning team.)

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After suffering a devastating defeat to the New England Patriots in Super Bowl LI, Atlanta Falcons quarterback Matt Ryan said he watched the game film for three straight days immediately following the loss.

Almost five months later, however, the 2017 league MVP is ready to move on.

"Anytime that we kind of dwell on that, is wasted time," he said, via the Atlanta Journal-Constitution. "We have to focus trying to become the best football team that this group can be."

A new Gatorade commercial, titled "The Secret to Victory," features Ryan and other athletes recalling instances of failure in their careers.

The one-minute clip ends by the quarterback embodying the brand's message, "make defeat your fuel," as he transitions from somberly walking off the field at NRG Stadium to getting pumped up running drills at practice.

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New Gatorade commercial focuses on Matt Ryan's Super Bowl LI defeat

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After suffering a devastating defeat to the New England Patriots in Super Bowl LI, Atlanta Falcons quarterback Matt Ryan said he watched the game film for three straight days immediately following the loss. Almost five months later, however, the 2017 league MVP is ready to move on.

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Coke Zero

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Coca-Cola Zero TV Commercial, 'Sports Stadium'

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No matter what sport you love to play or watch, the cool, low-calorie taste of Coke Zero brings the game to life.