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For the uninitiated, the overwatch league is the latest esports league founded by Blizzard Activision. Based off of the popular game, Overwatch the Overwatch League has a 1.2 million dollar buy in for teams who are interested in competing in a televised environment. Sponsorships are a way to increase a brands visibility and in the case of Intel sponsoring the Overwatch League, it seems like a match made. It is for this reason that I would advocate this sponsorship.

source: Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.

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Sales Promotions: JC Penney Coupon Countdown (Chapter 12)

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Sales Promotions: JC Penney Coupon Countdown (Chapter 12)

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It's no secret that physical retail is having issues in the digital age. Aside from Sears, one such retailer is JC Penneys. Once a retailing giant, this retailer has revised it's marketing program and product offerings to focus on value. Below is a time sensitive coupon that I took from the firm's website. The notion of time sensitive advertisements are not a recent phenomena as it attempts to elicit consumers into action. The digital distribution of this coupon is interesting as it offers the promotion to all types of consumers as the individual can apply it to their mobile device, computer, or in the physical retailing space. The coupon did prompt me into action.

source: Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.

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Internet and Email: Direct Marketing and Spectrum (Chapter 11)

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Internet and Email: Direct Marketing and Spectrum (Chapter 11)

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Direct marketing ads offer firms the unique opportunity to connect with potential customers as well as retain it's current consumer base. The example below is taken from my gmail account from the internet service provider Spectrum. From the text, I would venture to guess that this advertisement is used primarily to prospect potential customer rather than to retain it's current base. And while I appreciate how direct the message and visuals are, I am a current user of the service. It is for this reason that I don't think this marketing strategy isn't effective. Why would a firm target me to purchase their service if I am already a user?

source: Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.

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Product Placement in Movies (Chapter 10)

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Product Placement in Movies (Chapter 10)

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From blatant to subtle, product placement begun with the birth of cinema. Companies have long been attached to capturing the minds of the consumer in various ways. Emotional engagement is essential to creating a long last relationship with the brand being advertised and this clip succeeds. Below is a clip in the movie Wayne's World that captures the minds of the consumer through humour and irony. The brands featured appeal to the youth oriented demographics that would watch the film, I have to once again say this use of product placement is a success.

source: Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.

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Domino's: An Effective Newspaper Advert? (Chapter 7)

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Domino's: An Effective Newspaper Advert? (Chapter 7)

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Many moons ago, Domino's used to be the laughing stock of the pizza restaurant. Dominos did what few brands failed to successfully do: reinvent itself. Now, it offers a slew of complementary products that go beyond what the typical pizza chain offers. To me, this is a successful paper advertisement. The new 'persona' offers value to the spotted masses. The use of colour snatches potential customers with bold reds and blues.

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Preemptive Messages: Nothing Fake about 'em (Chapter 6)

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Preemptive Messages: Nothing Fake about 'em (Chapter 6)

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The ad features a preemptive message denoting Pop-Chips as a superior alternative to baked or fried chips. The preemptive message allows the consumer to understand the product is a healthier alternative while the humour appeal of the product placement allows for the message to come across as less full of itself or too serious in tone. The celebrity endorsement constitutes as a testimonial executional framework.

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The marriage between visual and the text is one of the foundations to creating an effective, engaging ad. The ad below is in fact the perfect marriage between such components. The child's expressions goes from sheer glee to being elated. Sure, a lollipop is great; but a giant lollipop is even better. The facial expressions are universal in this instance. To me, this is a perfect example of visual Esperanto.

source: Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.

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M&M's Super Bowl Commercial: The Absurdity Continues (Chapter 4)

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M&M's Super Bowl Commercial: The Absurdity Continues (Chapter 4)

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From the onset, I really liked this ad. M&M has long since had a grasp on absurd comedy with mixed results to that the least. However, with the addition of Danny DeVito this embrace has reached new heights that no other firm within its product category has yet to reach. While this ad isn't necessarily a departure from the traditional strategy the company has employed for over a decade, I consider this to ad an expansion of the traditional formula. Sure the traditional hallmarks are present: the humour appeals, talking M&M's, but the use of a genuinely comedic talent helps to redefine the candy company.

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Youth-orientation and Fitness: Adidas Boost  (Chapter 3)

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Youth-orientation and Fitness: Adidas Boost  (Chapter 3)

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American culture has long since been youth-oriented. This preoccupation with youth culture emerged out of the baby boomer generation as many advertisers pursued this market vigorously through television ads and radio. How does it influence the fitness market, you ask? The health benefits of exercise have long since been glorified by the community and advertisers alike. Aside from the psychological benefits associated with a regimented exercise routine,  the physical benefits can help in retaining one's physical appearance. Therefore,  I submit the growing popularity of exercise stems from our preoccupation with wanting to maintain a youthful appearance.

This ad helps to illustrate the ongoing trend of health and fitness. While simple, the ad helps to solidify Adidas as a go to for running through the use of youth oriented appeals such as trendy music and young women exercising.

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FINALLY: A Superbowl Ad That's Worth Watching (Chapter 2) 

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FINALLY: A Superbowl Ad That's Worth Watching (Chapter 2) 

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Since the car's inception in 1997, the Toyota Prius has been a bit of a laughing stock within the car market and car enthusiast alike. Indeed, one doesn't have to look far to see why: low horsepower, the political symbolism that comes with owning an electric hybrid, and the overall lack of high speeds that the vehicle can obtain to the uninitiated. The ad strategy behind Toyota's 2016 Super Bowl is to subvert these perceived weaknesses through using humor appeals as we follow a group of four bank robbers as they unwillingly take a Prius on a cross country escape from the police. The ad created by Saatchi & Saatchi helps to dispel these preconceptions in a delightfully light way.

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2016 Toyota Prius SUPERBOWL Commercial - FUNNY ᴴᴰ

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Kokopelli Hostile: The Odd Ad(Chapter 1)

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Kokopelli Hostile: The Odd Ad(Chapter 1)

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Kokopelli is a hostile located in Lima District of Peru. Named after a fertility deity that presides over childbirth and agriculture, the hostile is open to all but predominantly caters to Anglo travelers as seen from the firm's website. What makes the advertisement so odd is its metamorphic use of insects and humans. The ad suggests that comfort, true comfort can be achieved by a relatively low rate. I find that the message reinforces the ad as many novice travelers equate sleeping outside in a south American country with as much discomfort as the individual in this ad is expressing. Overall, I have to praise the unification of the tag, the graphic, and the minimal use of the logo to work in a congruent fashion to deliver a rather odd message to novice travelers.