# data[].attributes.body
Website updated at the end of the month

# data[].attributes.attachment_link.description
Find the latest news, events, live streams, videos & photos from the World of Red Bull and beyond, including motorsports, bike, snow, surf, music and more.

# data[].attributes.body
Water Sports
Aerial Sports
Technology
Newsletter

# data[].attributes.body
Top stories
Most popular
Latest
Events
Athletes

# data[].attributes.body
Interactive
Product Information
Very easy to access

# data[].attributes.body
Vivid Bright images + videos

# data[].attributes.body
Company pages E.g. Red Bull Media House and Red Bull Distribution Company
Careers within RedBull
Promoted - Promotional Key Rings and Neon and all types signs.

# data[].attributes.body
Specialities - Marketing, Sales and Media
Type - Privately Held
Headquarters - Austria

# data[].attributes.body
Followers - 346,681
Food & Beverage
5001 - 10,000 employees

# data[].attributes.body
Post every day

# data[].attributes.attachment_link.description
Check out redbull.com/jobs to see job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. The company behind the can: In 1987 Red Bull not only launched a completely new product, it created a whole new product category - the Energy Drink.

# data[].attributes.body
Videos and photos
being liked and comments

# data[].attributes.body
Posts - 4806
Followers - 8m
Following - 8627

# data[].attributes.body
Post every other day

# data[].attributes.attachment_link.authors[].name
Red Bull (redbull) • Instagram photos and videos

# data[].attributes.attachment_link.title
Red Bull (@redbull) • Instagram photos and videos

# data[].attributes.attachment_link.description
32M Followers, 2,232 Following, 11K Posts - See Instagram photos and videos from Red Bull (@redbull)

# data[].attributes.body
People post on RedBull's public story.. their views and opinions.. mainly RedBull is shown as a mixer with any sort of liquor

# data[].attributes.body
Post every 30 minutes to 2 hours

# data[].attributes.attachment_link.readable_text
Energy drink brand Red Bull appealed to the masses with sponsored Snapchat filters that celebrated the first official day of summer, prompting users to share photos with their own interpretations of how they are celebrating the season.

Red Bull prompted users to doodle on and share images of consumers having summer fun while promoting its new Summer Edition flavor on the first official day of the season via Snapchat. The filters launched through the photo-sharing platform, encouraging users to show how they are celebrating the new season.

?It was the first day of summer and last days of school for many,? said Mark Cluett, marketing manager at Polar. ?They will be searching for the perfect celebratory filter, and Red Bull has cornered the market.

?Red Bull has traditionally associated itself with extreme sports and adventure, but by expanding themselves into a brand of celebration they open more doors for event based sponsorship besides the outdoor and sporting focus they had before, while still retaining the sense of spontaneity,? he said.

Snapchat users celebrated the Summer Solstice with Red Bull yesterday through its sponsored filers. The first filter launched earlier in the day and allowed users to express their interpretation of what time it is through a fill-in-the blank text in the middle of the image, in which users could fill out and send to friends.

The filter read ?seize the sun, the time is?? and had users write in through Snapchat?s text or doodle feature. Underneath the line for users to fill out, the filter said ?summer starts now,? and shared images of the two hands cheersing a traditional Red Bull drink with the Summer Edition.

Twitter user's @newXrules' use of Red Bull feature
Later on in the day, the filter updated and included text reading ?starting summer right,? and urged users to share their own images of how they are celebrating the start of the season.

Red Bull's second filter
Red Bull is appealing to users through a campaign that taps into an interest for a substantial range of users. As everyone looks forward to summer and celebrates its arrival, Red Bull is able to take advantage of that and become a part of the conversation while sharing its products.

The sheer fact that Red Bull is the only sponsored filter on Snapchat with a Summer Solstice subject allows it to corner this market on the mobile messaging application.

Jeep and Chevrolet also leveraged Snapchat and went head to head with contrasting approaches on Snapchat as the latter shared an interactive lens to promote the new 2016 Cruze design while the former?s still-filter celebrated 4x4 Day ( see more).

DreamWorks Animation similarly karate-chopped its way through consumers? hearts with a filter on Snapchat advertising the latest Kung Fu Panda film, exhibiting how the platform has become a mobile marketing staple ( see more).

?The campaign is unique in its timing,? Mr. Cluett said. ?Sponsored filters are often times associated with a more focused event, but something as broad as summer solstice works across the globe.?

# data[].attributes.attachment_link.title
Red Bull gives Snapchat push wings through summer celebration filters

# data[].attributes.attachment_link.description
Energy drink brand Red Bull appealed to the masses with sponsored Snapchat filters that celebrated the first official day of summer, prompting users to share photos with their own interpretations of how they are celebrating the season.

# data[].attributes.body
Username: RedBull

# data[].attributes.body
#Givesyouwings
It's worldwide
It has a link its website
Joined in November 2008
Has photos and videos associated with RedBull

# data[].attributes.body
Red Bull twitter account has 'You may also like' and the first one is the their biggest competitor, Monster.

# data[].attributes.body
Tweets - 90.9K
Following - 28.3K
Followers - 2.16M
Likes - 26.8K
Lists - 70
Moments - 1

# data[].attributes.body
Post every 3-5 hours

# data[].attributes.attachment_link.embed_code
Tweets by redbull

# data[].attributes.body
Everything is on public for everyone to see. Helps to give more awareness/recognition to the brand

# data[].attributes.body
Post daily

# data[].attributes.body
Celebrity endorsements e.g. Mr Probz and J His
Shows by RedBull e.g. Raw 100 and Who is JOB

# data[].attributes.body
Home
About
Videos
Photos
RedBull
Jobs
Events
Posts
Notes
Groups
Community

# data[].attributes.body
8,816,160 people like this

47,566,767 people follow this