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Definition: Finding a pattern in something and giving it a deeper meaning.

Connection: Many people believe in ghosts when in fact it has not been proven that they exist. It is much easier to connect an abnormal occurrence to being a ghost than it is to think of a scientific reason for the occurrence. A good example of this is hearing noises in your house or taking a photos and seeing spots of light. Many people interpret these type of events as being paranormal when in fact there may be simple explanations for them, wood expanding in the house or light reflecting in the lens of a camera. When we are told about paranormal activity it is embedded in our brain and we begin associate unexplained situations with a deeper meaning.

https://www.theatlantic.com/health/archive/2014/09/why-do-people-believe-in-ghosts/379072/

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Definition: A topic that many people have heard of but no one has a clear explanation of.

Connection: The topic of UFO's is widely known about, we see movies, pictures and even news reports about them but no one has any solid evidence of their existence. The photo that I attached is believed to be a UFO which crashed in Roswell, Texas. The details are very vague, there was some debris that was seen and it was assumed that a UFO had crashed at this site. It was quickly cleared up by the government and said to be an air balloon. To this day there are hundreds of UFO sighting every year, there are videos and pictures but there is still no solid proof for what these objects are and if they are in fact real.

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Definition: Seeing something that is not there and making a connection to something more meaningful.

Connection: It is natural for people to see patterns in objects and relate them to something familiar. In this case someone found a chip which resembles Jesus on the cross and they believed that it was a sign from the heavens. Many people experience this, they see something that might resemble something important to them and they believe that it is some sort of sign. They make an emotion connection with it when in fact it is just a mere coincidence.

http://www.twincities.com/2012/04/08/jesus-image-in-a-potato-chip-newport-woman-says/

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Definition: The overload of information that is hard to debunk, used as evidence to make a point.

Connection: The milk industry is huge with making claims that are not always true. Over time we have been conditioned to believe that we need to drink milk in order to have strong, healthy bones. The truth is that milk is harmful to our bones, the opposite of what we are told in milk advertisements. Cow's milk  leads to the depletion of calcium, thus damaging the bones and leads to a higher chance of bone fractures.  Any advertisements would show that milk is a great source of calcium and is good for your bones. We believe this because we have been told these facts over and over with many "scientific" facts backing it up.

https://saveourbones.com/osteoporosis-milk-myth/

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Definition: The belief that something is good for you because it may be labeled as "all natural".

Connection: In our day and age it has become very popular to eat and use products which are organic or all natural, but this does not mean that these products live up to that image. A very popular product for the past several years is a tea which aides in weight loss. There are many of these teas on the market which promote the use of all natural ingredients. Even if the ingredients are all natural, these products do not list the risks associated with its use and how it can be harmful to your health. The ingredients that are used have a laxative effect on the user, and this is not a one time run to the washroom, this may take a few trips until your bowels are fully cleared of all your intestinal contents. Health professionals warn against this because it irritates your intestines and has an unnatural effect on the body because you are forcing this upon your body. Even with the use of natural ingredients, the outcome is damaging to your health but the branding is made to make you believe otherwise.

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Definition: The tendency to believe any information that confirms the views which one may have on a certain topic.

Connection: If a person has an opinion on something and they begin to research it they tend to click on links and read articles which confirms their belief, this is called confirmation bias. A great example of this is the flat earth theory. Beyond all the real evidence we have out there that proves that the earth is not flat we still have a large population of people that believe otherwise. There is so much information out there on this topic and these "flat eartheres" still read through the information that confirms their own beliefs.

https://www.livescience.com/24310-flat-earth-belief.html

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Definition: The belief that because something has been used for years or centuries by ancient people must work - such as alternative medicine.

Connection: Many people believe that if something was used by our ancestors that it must still apply in this day and age. This cannot be true because we did not have the scientific knowledge or the technology to test many of these beliefs at that time. Blood letting was a belief that by making cuts and letting blood out it would restore the natural balance in the body and rid you of illness. There were even books written on what parts of the body to make cuts on in order to cure certain illnesses, as you can imagine this led to many deaths due to bacterial infections. Blood letting was common around the world and continued until the early 19th century when it was proven not to be useful.

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Put together by Anna Prodayevich - working individually

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Definition: When a person who is important or well known is promoting a product, service or knowledge.

Connection: People generally tend to believe something when a person of authority is selling it, such as a doctor or a celebrity because they feel as if this person must have more knowledge than they do. The ad below states that "more doctors smoke Camels than any other brand" which shows the consumer that not only are cigarettes safe to use because a doctor says so but this brand is also preferred by most doctors. This is awful because we know now how harmful cigarettes are but at the time people really believed these ads which possibly led to terrible health problems in the future. No one can verify if the information stated on the ad is true, you just believe it because a doctor is involved.