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- TA research: how will the story entice the audience? (eg. by including lots of play in the video story, by using bright colours/textures)
- key message 1
- concept that drives this message
- storyboard (2)
- art direction/styleframe (2)

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Appreciating water & the importance of the kampong spirit

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1. using the kampong spirit as the protagonist. water will connect everything together. kampong spirit will act as a form of hope, and will boost morale when there's no water. 1 big, sad conflict. (NO WATER T___T) [this one will be past present, not following client's structure]

2. following the client's structure: conflict is constant & constantly resolved by comparing the past and the present. the twist is that even though the water problem is resolved, the kampong spirit has been lessened. magic comes with a price. about sacrifice also (no kampong spirit character, only essence)

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1. using infinite zoom by following the kampong spirit and zooming into a particular object. (kampong spirit represented through a fairy, tell story through camera movements + background actions)

2. Focusing on a person where he/she goes on a journey in time. The focus is in the middle whilst the background changes

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- each sector must include 3 phases: past, conflict (change) and present.
eg. lifestyle must include:
- past: street hawkers
- conflict/change: inspectors chasing street hawkers, moving into hawker centres
- present: hawker centres of today

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1. fantasy art style
2. realistic/mixed medium

both must be quirky

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Story 1:  Nizam & Aliff
Story 2: Harris & Nadya
Art Direction & Slides: Fadilla & ShiQi

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(harris & nadya)

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Fantasy

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Photo realistic

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https://docs.google.com/document/d/14yKSN9h105MJMQobzSPHQyWgEzXYA4EG27WtE_LE9JQ/edit?usp=sharing

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nadya

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Protagonist: Magic boy who floats around and goes through the worlds by zooming in and out
Magic boy is part of the screensaver.

1. Past
F1 - residential start: kampong, kids playing at the water pipe
F2 & 3 - conflict: no water, everyone suffers. kids are sad.
* transtition : eg newspaper*

F4 - city start: Singapore River, boats and trading port. (insert workers)
- conflict: dirty & unhygienic because they anyhow throw trash

Zoom to background (buildings)

F5 - lifestyle start: colourful street hawkers, someone buys from satay man
- conflict: unclean because of the limited water access.

Infinite Zooms Stops

2. Resolve
F6 - lifestyle:
health inspector enforce rules on having license to have hawker stalls. kampong spirit is shown when they help each other by calling out taygu.
F7 they all run into hawker centres.

Pillar covers up (Camera Pan)

- city:
F8 - the river gets cleaned. halfway a giant child picks up trash. the economy gets better (shown through landscape changing.

F9 Clouds move in, starts raining, water stays and background changes to kampong. Then water rises.

- residential:
F10 it starts raining, the people get water again and are happy. while they are celebrating, the
F11 water overflows and they ride the waves to the hdb. (quirky transition)

F12 Water park referencing from the first frame we have. DONE

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aliff

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shiqi

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nadya

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shiqi

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aliff