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Beginning
From the beginning the video, location and view could make people feel calm and relax by visual in the video. Image is from the Alaska, but she didn't make it look endure. She took a video, and talk casually

Middle
The most exciting part in the video is when she wake up from the bay view. the view was so beautiful, and the ice on water. Some special event is when she is in the helicopter. She also recommend to the audience about the hotel in Alaska.

End
She enjoy with her solo trip, location make her want to comeback here again.

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BEGINNING: In the Alaska video, firstly she starts off by saying a warm welcome by saying " Hello from Alaska ". she also shows various pictures of the view from Alaska to help to start off her video which make the audience want to follow her to Alaska.

MIDDLE: In the Alaska video, secondly she starts off by introducing the place she went and the cruse she on to the audience/viewer and show how good and bad it was; the cruse was and good and she show around the cruse to persuade the audience it was nice and good by the surrounding pictures.

END: Lastly at the end of the video she show us her Instagram account to let everyone be able to follow her by looking at her Instagram; because if everyone is following her so they would be more sponsor on her so she would be able to gain more money from that.

Summary: Her video make me feel calming and relaxing while watching it, and like me who never went to Alaska, after watching her video she make me want to follow her to Alaska.

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The video begins with a good atmosphere around the luxury boat in Alaska to grab the viewers to be interested in this video. For example, some beautiful mountains and wild animals around there with some chilling music that matches the video. At the end of the video, the host talks about how much she like this trip.

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This chart explains what narrative structure a story/video will follow normally. As we have discussed in class, please write a short summary by using the BME Structure about the video we watch yesterday.

Beginning -- How does the video attract readers' attention? What elements did the host use to create a relaxing and comfortable feeling for the viewers? (music, image, the motion of the pictures...)

Middle -- What are the most exciting parts shown in the video? What are the climax and must-do things the host recommended to the viewers to do?

End -- What experience and feelings do the host share with the viewers? What messages is she given to us and how does she want the viewers to do? Give examples.

Eg. The video begins by attracting the viewer's attention by showing the beautiful nature views of Alaska such as waterfalls, coastal lines near the forest, some special animals like seals and moose with relaxing music background. Then the host talks about her luxury cruise boat trip with Seabourn.

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My Solo Trip to ALASKA | Cruising From Vancouver to Anchorage

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1) The travel video helps the audience to decide what place they want to go by showing the surrounding of different places. (in case someone still wonders where to travel and can't decide the places).

2) The audience got to see the view and the surrounding ; the Alaska video where they show the view, animal, and places which make the audience wanted to go.

3) Help the country or that specific place make more custom by persuading them and show them different places at that surrounding so they are able to gain more profit from the visitor.

--Minnie

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- AI technology's the important process of marketing strategy.

- Video advertisements could help people or tourism to have a choice for decision.

- Improvement number of graphic and website are increasing, which make a lot of people begin to search a website.

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1. The video helps some people who want to travel choose a place that they want to go to.

2. The video might change your mind about that country or that place.

3. The video can help you know the atmosphere or the culture of that place -- Dean

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The tourism videos help the traveller to know their destination better before they go. -- Mr. Jun

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The ACE Writing/Speaking Strategy

Answer the question

∙ Answer the question completely

∙ Use keywords from the question in your answer ∙ This is your claim

Cite evidence from the text

∙ Use clear, specific examples from the text that  support your claim

∙ Refer, provide, describe, define

∙ Use quotations when citing exact words/phrases

Explain

∙ Explain the connection between your evidence and  your claim

∙ Extend and elaborate the support for the example ∙ Answer the question “So what?”

example ∙ Answer the question “So what?”

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Watch another tourism video and compare with the one we saw about the Alaska trip about the similarities and differences 

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Watch another tourism video and compare with the one we saw about the Alaska trip about the similarities and differences 

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Similar scenes or techniques used with the Alaska Cruise video (Comparison) --- (Think about images, music, motion of the pictures...)

Different scenes or techniques used with the Alaska Cruise video (Contrast) --- (Think about images, music, motion of the pictures...)

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India GO-26 | Joker Reizen | August 2019

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Read 1 short article to introduce the impact of tourism videos

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Read 1 short article to introduce the impact of tourism videos

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Then list at least 3 ideas about the impact of tourism video under.

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If your marketing strategy includes film, then it will work so much harder and better for you.

And thanks to recent advancements in technology, video production is an accessible marketing tactic for companies of all sizes and budgets.

TMA's, Chris Torres tells us why video is the best digital marketing practice for tourism companies - but as you'll see, this is true of all e-commerce companies:
It's an accessible marketing tactic open to marketers from all sizes of budget
The first thing to acknowledge is that times have changed and thanks to advancement in technology and the accessibility of cameras and apps, video production an accessible marketing tactic for companies of ALL sizes.

Video and film is something consumers expect. Please don't get left behind

According to Cisco, by 2021, video will account for 80% of all consumer Internet traffic. Growth in video and film generally and for marketing is and will continue to be rapid.

Video has a huge reach, that's why it's such a powerful aspect of marketing. Just consider these statistics:

* After Google, YouTube is the second largest search engine in the world.

* YouTube has over one billion users. That is one third of all the people who use the internet.

* And, every day those people watch hundreds of millions hours of YouTube videos. You can access this massive audience if your marketing strategy includes video.

Video is impactful

One minute of video has the same value and impact as 1.8 million words, according to Dr. James McQuivey of Forrester Research.

Video is good for your website

And the average Internet user will spend 88% more time on a website with video. You are also fifty times more likely to appear in Google's first page if you use YouTube and films on your site.

Video will help you sell more and faster.

Customers use film to research their purchases. 64% more people buy from websites that have film explaining their products (). According to 65% of execs visited a seller's site after watching their film. AndMarketingProfstell us that 70% of marketing professionals report that video converts better than any other medium.
And for tourism specifically, video is critical as these video marketing statistics show:
* YouTube is the most used site for travel videos. A whopping 79% of users are looking at personal travel options.

* Overall, the survey showed 66% of all travellers watch online films when they are thinking of taking a trip.

* 65% of travellers watch films when they are choosing a destination to visit.

* 54% of travellers watch video when choosing accommodation

* 63% of travellers watch videos when looking for activities to do at their destination. (Google's 2014 traveler study).

In travel, you are selling an experience, an emotion and a feeling

Video is the best medium to convey this. It creates a faster emotional connection than any other channel.
Film and video marketing in tourism has never been more important. Finally, here's a quick list of how to make your tourism marketing videos work:
1. Make your films short. 59% of viewers will watch the whole film if it's less than one minute long. Films of 15 seconds or shorter are shared 37% more often than those >30 seconds. (Wistia.com)

2. You have 10 seconds to grab a viewer's attention before 20% of viewers begin to move away.

3. Make it mobile friendly as viewers on these platforms will give you more time. I-phone users will give a film 2.4 minutes, android users will give 3 minutes and I-pad users will watch a film for 5 minutes.

4. Make it shareable and visible on social media. 92% of mobile viewers share videos (Invodo.com) and mobile makes up almost 40% of global watch time on YouTube.

5. Get ready for Super Tuesday. 16% of YouTube videos are embedded, linked or shared between 11am-1pm on Tuesdays (Sysomos.com).

6. Think about the audience for the film. What will they want to know from a film? Is a film/ this content relevant to them?

7. Plan your content and be clear about what part of the buyer process your videos are aiming at and stick with it. Don't try and cover everything in one film.

8. Get creative. Show behind the scenes and your staff too. Customers love seeing a behind the scenes tour of a process - like wine making or the kitchen, and the faces behind the brand.

9. Don't be a one hit wonder. Publish and share more than one film.

10. Make your films indexible - so they can be found and returned by search engines.

If you'd like some assistance with your digital marketing or all things web related, then get in touch with us here at TMA. We've practised what we are preaching and have some powerful examples to show you.

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

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Tourism Marketing Agency - Travel & Tourism Digital Marketing Specialists

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If your marketing strategy includes film, then it will work so much harder and better for you. And thanks to recent advancements in technology, video production is an accessible marketing tactic for companies of all sizes and budgets.