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Likewise with my website I also got some verbal feedback on my digipak. I was told that manipulation of my images didn't really reflect in my first digipak and the style of writing on the cover was to bold. Having a plain coloured background on my digipak made it boring and not very original. Upon this feedback I decided to photoshop my images and have an image in all 4 panes of my digipak so no one colour was shown. I added a warm filter and increased the brightness within my images and also changed the font and colour of the text on my digipak. This feedback was beneficial as the improvements that I made on my digipak enabled me to make it look more professional.

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During the initial stages of making my website I went through several drafts in order to experiment and find out what worked best. I got some verbal feedback from my family, friends and peers and was told that the colour red didn't really work and was too vibrant and invasive. It didn't really fit with the type of artist Jack Johnson was. Additionally the colours and fonts I chose weren't very clear. Getting this feedback was crucial for me as I was able to make changes in order to make sure I reflected Jack Johnson as an artist and individual. After I made improvements I showed the same people I showed previously and was told that the text was a lot clearer and the colour scheme was much better neutral.

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What did your feedback teach you about the process of producing and editing a music video?

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What did your feedback teach you about the process of producing and editing a music video?

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The feedback that we received both pre and post production was very beneficial.

The feedback that we gathered intially before deciding what song and the concept of our music video we wanted to use enabled us to gain an understanding of our potential audience and what they might want to see. Having our music video appeal to the audience is something that is largely important within the music video industry. We wanted our music video to be relatable. We understood that we were unable to have our music video appeal to every single person so understanding what type of people were unlikely to invest their time in our music video was essential so that we could adapt it to people who would be interested and enjoy our music video concept. This was very much down to the audience feedback we gathered before starting anything which is why it was beneficial for us to get it.

The feedback that we were given after the completion of our music video was beneficial for us as we were able to evaluate how successful our music video and the concepts within it were understood. We gathered that many people enjoyed the love and togetherness elements within our music video and it flowed well. However we could have improved some elements of the lighting and the steadyness of some of our filming. Overall the feedback that we received enabled us to see how well we have done and what we can improve in any future projects.

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As well as a great deal of positive feedback we also received some negative feedback which enables us to be able to determine what we can work on in any future projects. Some commented on the fact that some of the lighting within some of our clips were too dark, additionally some of the camera work within our piece was a little shaky. These are elements within our music video that we could improve when working on future projects with the use of lights and a tripod for some elements. Overall most of the feedback we received was positive with the exception of some constructive criticism which we are able to work on and improve in future projects.

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Positive comments received about our music video:

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Positive comments received about our music video:

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Shortly after we finished editing our music video we uploaded the final version onto YouTube and then shared it on Facebook. By doing this we were able to get feedback from our family, friends and peers in order to evaluate how successfully the concept of our video was interpreted. We received many likes, comments and shares with positive responses and from this we can determine that our music video was understood and enjoyed by the audience. By sharing it on Facebook we were able to broaden our audience and get a larger variety of feedback from people of all ages and genders not just our target audience who are teens/late teens girls.

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Initially when we began our research and planning stage of coursework we had to gather some audience feedback in order to understand and determine our target audience and what they would like to see. We decided to make a questionnaire and video peoples responses to the questions we asked them. This enabled us to collect reliable feedback that we could then analyse to be able to customise our music video concepts and ideas to suit their needs. We made some graphs to illustrate some of the feedback we were given. This shows clearly how useful audience feedback was for us as we were able to adapt our music video according to what we found out.

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Most of the feedback that we received under our Facebook post of our video was positive. A lot of people commented on the concept of our video and the fact that the idea of togetherness came across nicely. Many people commented on the fact that elements within our music video were very relatable which is something that we are happy with.

Additionally people commented on the sense of professionalism that was put forward through our editing and this shows that we were successful in creating a professional looking music video. Many people also liked the fact that we included couples from all different age ranges and sexualities which enabled our music video to be diverse and attract to all audiences.

The narrative within our music video was interpreted well by the audience and the concept of people being 'better together' was well understood.