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success will look like: demonstrate an understanding of methods & idea from david carson work, by analysing (making comments) on-compositions, imagery,type,colour,purpose, evaluation.

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success will look like: demonstrate an understanding of methods & idea from david carson work, by analysing (making comments) on-compositions, imagery,type,colour,purpose, evaluation.

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why?: so that we can increase our awareness of design conventions, which will help us to develop our own designs ideas

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why?: so that we can increase our awareness of design conventions, which will help us to develop our own designs ideas

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We are learning to: Analyse methods & ideas fran established practice (other designers work

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We are learning to: Analyse methods & ideas fran established practice (other designers work

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(These will help you get a broader understanding of David Carson's work, ideas and techniques which will help you with your analysis, and give you ideas and inspiration for developing your own ideas).

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David Carson is a very influential designer and typographer. He explains his thoughts and show some of his works.

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ACHIEVED: Demonstrate an understanding of methods and ideas from established practice appropriate to design.

MERIT: Demonstrate an informed understanding of methods and ideas from established practice appropriate to design.

EXCELLENCE: Demonstrate an in-depth understanding of methods and ideas from established practice appropriate to design.

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FORMATIVE ASSESSMENT FEEDBACK FROM MRS T

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FORMATIVE ASSESSMENT FEEDBACK FROM MRS T

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What you have done well...

Where you are sitting at in regards to Achievement Criteria...

Your next step to achieve at the next level is to...

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COMPOSITION:

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IMAGERY:

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TYPE:

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COLOUR:

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PURPOSE:

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EVALUATION:

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AS91305 - Resource C: Features of Carson’s Work

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AS91305 - Resource C: Features of Carson’s Work

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STYLE• Reflects his self-taught and experimental way of working. • Grungy, dirty, scuff marks that aren’t cleaned up and are anti-establishment to symbolise breaking the rules. Used as decorative elements to add visual interest. TYPE • Overlapping, cut off by the edge of the page, different sizes, fonts, and orientations (horizontal, vertical) making the type difficult to read. The viewer has to stop and work out what is being conveyed so they spend more time looking at and absorbing the design. • Sometimes the text serves a decorative rather than functional purpose. Becomes an interesting pattern in itself with only fragments being readable. Younger audiences often don’t want to read too much text and are happy to get the message as “fragments” of meaning. Style is more important than meaning. • Fills in the enclosed areas of letters and deliberately distorts fonts to make the text “wrong”. Subversive anti-establishment act to show freedom and disrespect for established practice.

- Experiments with kerning, (spacing between letters) to make the work more interesting, deliberately break conventions, and sometimes to help communicate a message. IMAGE • Blurry, out of focus images that look like amateur photographs. Images are carefully treated to heighten ambiguity and create mystery. • Contrasts with slick professional photos of establishment glossy magazines. • Appeals to youth culture, anti-establishment, cool, relates to the kind of photos the audience takes themselves. SPACE • Uses open areas of empty (NEGATIVE SPACE) spaces to contrast with crowded, confused areas of text and image. This provides a balance giving the eyes a place to rest when looking at the designs. Linear and geometric elements are randomly placed around the design. However, these are carefully arranged in relation to the text and image to balance the composition.