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COMPLIMENTARY FONT STYLE+COLOR

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lack of white space

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use links to connect viewers with product / brand information

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use links to connect viewers with product / brand information

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put the idea of the paragraph in the first few words

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ALL CAPS!!!

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cut what you write in half

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do not overload your website with a lot of "fluff"

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do not overload your website with a lot of "fluff"

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focal point(s)

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Take risks. Better to stand out than be bland.

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Take risks. Better to stand out than be bland.

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easy to use links or tabs, User friendly

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easy to use links or tabs, User friendly

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keep it short, but link more detailed explanations

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go big or go home! don't be afraid to make one image really stand out

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go big or go home! don't be afraid to make one image really stand out

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Be consistent with design elements

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Use consistent formatting

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don't use big words

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Design elements (shapes, color blocks) should be minimal but bind the page together as an image

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Design elements (shapes, color blocks) should be minimal but bind the page together as an image

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write like you're talking

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graphics dedicated to products

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use lists when possible

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use contrast to make certain elements stand out

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use contrast to make certain elements stand out

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use contrast to draw attention to the most important parts of the website

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keep it simple, but get your purpose across to your viewers

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keep it simple, but get your purpose across to your viewers

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the use of formatting and clean lines for orginization

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the use of formatting and clean lines for orginization

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Group info in chunks for readers to scan

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only put one idea in a paragraph

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Use texture

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use of complimentary colors

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Aim for a simple design as opposed to a busy one

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Centeralize design elements to keep the eye focused on the page

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Centeralize design elements to keep the eye focused on the page

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Don't write too long of paragraphs

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Make the buttons logical and easy to navigate

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Make the buttons logical and easy to navigate

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Write at an eighth grade level (usually)

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use a color scheme that suits the mood of your brand

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use a color scheme that suits the mood of your brand