# data[].attributes.body
emotional
weak
helpless
dumb
whiny
indecisive
catty
damsel in destress
cant drive
nagging
slut
prude
gold digger
bimbo
dumb blond

# data[].attributes.body
strong
independent
powerful
intelligent
level headed
hard working

# data[].attributes.body
https://www.youtube.com/watch?v=XP3cyRRAfX0&t=6s

# data[].attributes.body
The portrayal of women in advertising and general media is improving somewhat. There are still obvious issues with beauty standards and women being objectified. However, women aren't seen as helpless and dumb in the media as they have been. A lot of the bad ad examples I found were from around the 50s-70s where women were seen as nothing more than a house wife. While that images has faded a bit women still deal with discrimination in the workplace and sill deal with harassment on daily basis. There are also a lot of good examples that uplift women We are starting to surround young girls and women with more positive and inspiring forms of media which is definitely a step in the right direction.

I don't think it's appropriate to use stereotypes of any group of people in advertising. Ads are seen and impact so many people having a negative message not only feeds into that stereotype and the prejudice people hold to that group, it also affects the group being stereotyped. Getting out of your own bubble to research and talk to other groups is difficult. But, when creating advertising for a specific group it is extremely important that enough research is done to avoid offending that group and feeding in to the negative stereotypes.

# data[].attributes.body
https://www.plannedparenthood.org/learn/gender-identity/sex-gender-identity/what-are-gender-roles-and-stereotypes

# data[].attributes.body
https://www.pewresearch.org/fact-tank/2017/12/14/gender-discrimination-comes-in-many-forms-for-todays-working-women/

# data[].attributes.body
https://hbswk.hbs.edu/item/how-gender-stereotypes-less-than-br-greater-than-kill-a-woman-s-less-than-br-greater-than-self-confidence