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v80.4 Cover for Digital Marketing Campaign 300 px

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https://youtu.be/DKysBQ4DHzY

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Triple Fresh Formula for Shinier Teeth Fresher Breath and Refreshing Clean for Teens at Heart

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How To Guess An Existing Brand's Unique Selling Proposition and Primary Target Market

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1 Minute Teaser Videos

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T r a n s F O R M e | Start and End With Service

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1 Minute Digital Marketing Plans | T r a n s F O R M e

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Learn from the 1 minute teaser videos of the Digital Marketing Campaigns:

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Baking Mom Femm

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Summary / Teaser Video In today's day and age, Digital Marketing has become an intrinsic part of organizations' strategies in achieving their goals. Digital marketing is like a playground for everyone to connect to their current and potential customers. This blog serves as Group 5 (Bawal Lumabas)'s report about our Marketing Campaign for Galaw.Co Dance Theater.

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At the time of the COVID pandemic, learning does not stop. We continued our MBA experience online and named our team, ECQube. ECQ, which stands for Enhanced Community Quarantine, was when the group was formed during a strict lockdown of the Metro and cube because we are a group of four individuals -- Lance, Mariel, Dirk and myself.

For the final requirement of our Digital Marketing Class, Team ECQube, will be using the brand of The Foodie Takes Flight for our digital marketing campaign.

The Foodie Takes Flight offers easy and delicious vegan recipes for everyone. Here are the sample dishes made:

Cauliflower Poppers, Tofu McNuggets and Mushrooms Dumplings

Who is The Foodie Takes Flight "TFTF"?

Watch this quick teaser video we've prepared for you!

The Foodie Takes Flight is the passion project of Jessica Uy - a young vegan cook whose passion is to create easy vegan recipes using simple ingredients! This was established back in 2015 for her love for animals and Mother Earth.

A sample crowd-favourite recipe of the TFTF is her Salt & Pepper Cereal Crusted Cauliflower. Don't be discouraged with the vegan category, healthy doesn't mean it's not yummy. Trust us, this is really good even if you are not fond of cauliflower nor veggies or have plans in being vegan.

TFTF has a growing follower base of around 286,000 followers on Instagram and this was grown organically -- no push advertisements, just word-of-mouth and being part of vegan communities. TFTF also has a Facebook page, Youtube Channel, Pinterest and is found on Google!

Team ECQube believes that TFTF can still gain a wider reach not only in the vegan community, but also in the food scene as consumer trends have long been transitioning into a healthier lifestyle, longing for better alternatives like what TFTF has to offer.

This is where the use of digital marketing concepts we learned in the past few months from our synchronous, asynchronous and research can be put into place.

The goal of this digital marketing campaign is to increase the awareness of the TFTF brand in the Facebook platform since FB is the number one social media platform according to Hootsuite.

The marketing tools to be utilized for this Digital Marketing Campaign are as follows:

One of the things that we, as a group, will do to increase The Foodie Takes Flight's Facebook engagement is to do a Facebook ad campaign via the Facebook Business Manager. In order to do that is to increase brand awareness, which is the type of campaign we chose. And, below is a snapshot of how we set-up the campaign:

Here are previews, in mobile and desktop view, of our Facebook sponsored ad to be displayed in the news feeds of people:

Here are the results of the campaign:

We were able to reach 67,952 people. These people were able to see our sponsored ad and it's possible that some of them may have seen our ad more than once; hence, 86,663 impressions or 86,663 times that are ads were seen on a screen (mobile, tablet, desktop/laptop).

To further boost the engagements The Foodie Takes Flight has on Facebook, we also conducted an e-contest. It was a three-day contest wherein participants can win a free copy of The Foodie Takes Flight's Vegan Kitchen, an e-cookbook.

Contrary to the page promotion, the contest was expected to build engagement organically through, likes, shares, and tags. This contest also allowed The Foodie Takes Flight to engage in conversation with its followers to strengthen its Facebook community.

After three days, the contest material was able to reach 928 people, and was able to get 77 reactions which were all positive, 17 comments, and 14 shares

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Digital Marketing Campaign of The Foodie Takes Flight

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At the time of the COVID pandemic, learning does not stop. We continued our MBA experience online and named our team, ECQube. ECQ, which stands for Enhanced Community Quarantine, was when the group was formed during a strict lockdown of the Metro and cube because we are a group of four individuals -- Lance, Mariel, Dirk and myself.

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T r a n s F O R M e | Start and End With Service

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Home! Blogs of Student Digital Marketing Plans | T r a n s F O R M e

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Facebook and other social media platforms offers many advantages including a large customer base who regularly use it. Many companies use these platforms. One of the disadvantages is you cannot control how the content appears. Typically, Facebook follows a chronological order, with some features to pin posts or highlight certain topics.