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How trends are compiled - Materials & Fabrics

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WGSN's Client Q&A | Trend Forecasting: Truths, Tips and Busting the Myths

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LS:N Global Trend Briefing Australia 2014

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‘XX V XY. This briefing begins as a battle – of the sexes and ideas. About new ways of thinking about men and women, and how to market, sell and retail to them. But it ends with a new social order and paradigm – where both genders are empowered and are defining new ways to work, play, shop and think. They are reshaping what it means to be male and female in the second decade of the 21st century.’

For more information on our Trend Briefings in Melbourne and Sydney, visit:
https://melbourneaw13.eventbrite.com/
https://sydneyaw13.eventbrite.com/

Martin Raymond, co-founder, The Future Laboratory

Animation: Neasden Control Centre http://neasdencontrolcentre.com/
Film editing: Jake Wynne http://jakewynne.com/
Film music: 1998 (Delicious EP) by Peace
Buy their latest album here:
https://itunes.apple.com/gb/album/in-love/id595949371

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Deloitte Digital Global Salesforce Alliance

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Deloitte Digital's Connected Consumer Platform

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The CMO Survey reveals trends about how marketing budgets are changing, which industries spend the most on marketing, and factors that influence budgets.
Marketers scrutinize their budgets. They wonder if theirs are on par with competitors. Are they spending too much or too little? Should categories such as headcount and social media be included? Which strategic and organizational factors influence budgets? The CMO Survey, sponsored by the Fuqua School of Business at Duke University, Deloitte LLP, and the American Marketing Association, explores these issues and uncovers marketing spending trends across industries.¹
The Biggest Spenders
Marketing budgets now comprise 11 percent of total company budgets on average (Figure 1), up slightly from 10.4 percent in February 2012, when the CMO Survey first asked this question. Consumer packaged goods companies allocate by far the largest percent of total company budget to marketing (nearly one quarter), followed by consumer services, tech software/biotech, communications/media, and mining/construction. Companies that spend the smallest portion of their budgets on marketing include transportation, manufacturing, and energy.

Meanwhile, companies on average spend 7.5 percent of total revenue on marketing, down from 8.5 percent in February 2012. Tech companies are the biggest spenders by this measure, allocating 13.8 percent of revenue to marketing compared with consumer packaged goods companies (10.9 percent).
What's in the Marketing Budget?
Allocations within the marketing budget vary from company to company. For example, less than half (47.9 percent) of companies include expenses for marketing employees in their marketing budgets. Other companies may put marketing employee expenses into general and administrative expenses, sales, or other areas. Most companies (61.3 percent) include direct expenses for marketing-such as advertising, trade promotions, and direct marketing-in their marketing budgets, but this varies by industry (Figure 2).

Nearly two-thirds of B2B product companies include direct expenses for marketing in their marketing budgets, while B2C product companies spend only 57 percent. This may be because B2C product companies characterize marketing expenses more broadly and integrate them into the budgets of sales or operations.

Just over half (51.4 percent) of companies include expenses for social media in their marketing budgets. This figure is higher at B2C product companies (57 percent) than at B2B product companies (50 percent), perhaps because B2B product companies spend less on social media or put social media costs in technology or corporate communications. Less than half of marketers include marketing analytics, marketing research, marketing training, and other overhead expenses in their marketing budgets.
Factors Influencing Marketing Budgets
A deeper dive into the survey data reveals four strategic factors that are correlated with the size of marketing budgets.

Marketing as a revenue driver. Marketing is responsible for leading revenue growth at 38.4 percent of companies, according to the CMO Survey. These companies have larger marketing budgets as a percentage of the overall company budget (14.5 percent) than companies that do not assign primary responsibility for revenue growth to marketing. At such companies, the marketing budget represents only 10.8 percent of the total budget. This is a significant difference, and it illustrates marketing's ability to influence corporate strategy and potentially lead to larger marketing budgets.

Return on social media. In the survey, marketers were asked, "To what degree does the use of social media contribute to your company's performance?" Marketing budgets for companies in the top third of rankings average 15.7 percent of total company budgets, as compared with 9.2 percent for companies ranked in the bottom third. These results show that generating a return on social media investments-not simply spending more-leads to larger marketing budgets.

Marketing analytics in decision-making. The use of analytics also correlates with larger marketing budgets. Respondents were asked, "In what percent of projects does your company use available or requested marketing analytics before a decision is made?" An examination of three groups-high, medium, and low usage rates-finds that marketing budgets are 70 percent larger in the high group (14.8 percent of total budgets) compared with the low group (8.7 percent).

Marketing and sales organization. The organization and management of marketing and sales is an important strategic decision, with major repercussions for company growth over time. According to the CMO Survey, 67 percent of companies give marketing and sales joint responsibility; 13 percent do not have a sales function; 10 percent put sales in charge of marketing; 7.5 percent put marketing in charge of sales; and 2.5 percent do not have a marketing function. A deeper analysis reveals that marketing spending is higher at companies that give marketing responsibility for sales (17.7 percent of overall budgets) than at firms where sales is responsible for marketing (10.1 percent of budgets). Marketing's more strategic, customer-driven focus can help ensure that sales activities do not become tactical and short-term. When the sales function sits within marketing, sales can be driven to focus on the acquisition and retention of the most valuable customers for the long run.
-by Christine Moorman, T. Austin Finch senior professor of business administration at the Fuqua School of Business at Duke University and director of The CMO Survey.
Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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A deeper dive into results of the CMO Survey, sponsored by the Fuqua School of Business at Duke University, Deloitte LLP, and the American Marketing Association, uncovers spending trends across industries, what items are included in marketing budgets, and how factors such as return on social media and use of analytics affect budgets.

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We are looking for the next generation of innovators and dreamers to join our Digital Reality (DxR) team, helping our clients imagine a future of augmented experiences, virtual worlds and mixed reality applications. The DxR team is composed of designers, developers, producers, and business managers-all working together to conceptualize and build out experiences that enable audiences to explore, learn, and access information through immersive platforms such as AR, MR, VR, and games. If you are passionate about immersive technologies and experiences, love working with creative and driven teams, and are dedicated to serving clients through thought leadership and product delivery please join us in our journey!

You'll play an integral role within our fast-paced interdisciplinary team to design interactive, immersive and engaging solutions for clients.Working with design leads, you'll be responsible for the initial concept, the detailed elements of the functional design, and overall continuity and support throughout development.You should be prepared to interact with clients regularly, understanding their goals and determining the best approach to meet their needs .

Work you'll do:

What you have:

*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Bonus Points:

For individuals assigned and/or hired to work in Colorado, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the State of Colorado and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and delivery model. We would not anticipate that the individual hired into this role would land at or near the top end of the range, but such a decision will be dependent on the facts and circumstances of each case. A reasonable estimate of the range is $78,000 to $97,000.

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available.

Caution against fraudulent job offers!

We have been informed of instances where jobseekers are led to believe of fictitious job opportunities with Deloitte US ("Deloitte"). In one or more such cases, false promises of actual or potential selection, or initiation or completion of the recruitment formalities appear to have been or are being made. Some jobseekers appear to have been asked to pay money to specified bank accounts of individuals or entities as a condition of their selection for a 'job' with Deloitte. These individuals or entities are in no way connected with Deloitte and do not represent or otherwise act on behalf of Deloitte.

We would like to clarify that:

At Deloitte, ethics and integrity are fundamental and not negotiable.

We are against corruption and neither offer bribes nor accept them, nor induce or permit any other party to make or receive bribes on our behalf.

We have not authorized any party or person to collect any money from jobseekers in any form whatsoever for promises of getting jobs in Deloitte.

We consider candidates on merit and that we provide an equal opportunity to eligible applicants.

No one other than designated Deloitte personnel (e.g., a Deloitte recruiter or Deloitte hiring partner) is permitted to extend any job offer from Deloitte.

Anyone who at any time has made or makes any payment to any party in exchange for promises of job or selection for a job with Deloitte or any matter related to this (including those for 'registration', 'verification' or 'security deposit') or otherwise engages with any such person who has made or makes fraudulent promises or offers, does so (or has done so) entirely at their own risk. Deloitte takes no responsibility or liability for any such unauthorized or fraudulent actions or engagements. We encourage jobseekers to exercise caution.

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Check out this job at Deloitte, Digital Reality - 3D Designer

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We are looking for the next generation of innovators and dreamers to join our Digital Reality (DxR) team, helping our clients imagine a future of augmented experiences, virtual worlds and mixed reality applications.

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Business Transformation Services

Deloitte Consulting LLP's digital transformation practice has advised clients in the technology sector (e.g., hardware, software, and semiconductors) as well as those in the industrial sector (e.g., manufacturing, construction, and energy) as they enter and compete in new markets. Our work includes defining customer-first strategies, building new business and operating models, and launching the critical capabilities required to swiftly drive scale-all to achieve optimal results from limited resource pools. Contact the authors for more information.

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Digital Transformation | Deloitte Insights

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Digital technologies are accelerators of innovation. They can improve efficiency, power new products and services, enable new business models, and blur the boundaries between industries. Every successful enterprise will one day be a digital enterprise. How are leading companies making this journey?

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With attitudes, lifestyles and identities more fluid than ever, the beauty sector is taking a more flexible approach to making us look and feel better. In 2022, beauty will become more inclusive and playful, veering away from aspiration to embrace escapism and joy while championing radical transparency and convenience.
: Health & Wellness
In the wake of the pandemic, the health sector is shifting towards Synchronised Care, focusing on living well for ourselves and others around us. Virtual health communities will continue to flourish in 2022, rewriting the public narrative around illness and empowering individuals to seek more personalised care.
: Food
As we re-engage with the world through the lens of Redemptive Diets, food brands are reminding us of the visceral and collective nature of food. Food and entertainment will further collide as chefs find ways to directly engage consumers, while grocers and restaurants create immersive experiences.
: Drink
As we move further into the 2020s, drinks brands are re-inventing themselves as zero-carbon champions rather than zero-sugar ones. The climate is coming into sharp focus for the beverage industry in 2022, with carbon-neutrality, ecological wineries and traditional fermentation techniques all on the agenda.
: Travel & Hospitality
With consumers increasingly wary of hospitality greenwashing and travel eco-rinsing and as Covid-19 restrictions continue, holidaymakers are turning vacations into longer stays, opting for regenerative remote working, hobby-based excursions and healthier escapes.
: Luxury
Within the fashion and lifestyle sectors, luxury's conscious evolution continues, as spirituality, sustainability and considerate marketing take root, while the home and hobbies become disruptor spaces.
: Fashion
For an industry that has joined the sustainability debate relatively late, fashion's eco-reckoning is gaining pace. While disruptive digital players drive drastic change in the fashion sector, the environment will continue to be paramount in the industry's future at large.
: Retail
In 2022, as e-commerce continues to accelerate, consumer expectations will force the retail sector to address its impact along the value chain. Retailers are rewriting the industry playbook with engaging digital storefronts in the metaverse, stores for children instead of adults and interiors imbued with tranquillity.
: Media, Technology & Fintech
In the age of the Alternet, niche media platforms will gain prominence in 2022. New frontiers are emerging in the media world, from digital workplaces that resemble video games to image-free social platforms and elite crypto-communities.

: Youth

Craving autonomy, Generation Z are demanding more from social media monoliths, co-opting existing platforms to suit their needs, and refusing to engage with relentless algorithms.
Image credits: 1. Superfluid, US 2. Maitrepierre SS21 by Adem Elahel 3. Behave, US 4. Kaleidoscopic Home by Space10, Photo by Seth Nicolas

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Future Forecast 2022 - Report and Webinar

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In 2022, we welcome The Great Re-engagement, a time when humans will reconnect consciously, purposefully and rationally with the world around them. Get the Future Forecast 2022 Report and Webinar Collection today and discover 50 cultural shifts that will define the coming year.

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What do we use cookies for?

We use cookies to enable the use of our platform's paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

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We use cookies to enable the use of our platform's paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

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What is Market Trend Analysis: Definition & Examples - Video & Lesson Transcript | Study.com

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Market trends are tendencies in markets, analyzed by companies, to better inform their business practices. Explore examples of market trend...

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Major shifts in consumer behaviour that will dictate our business environment in the longterm

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Big Four giant Deloitte has been chosen by the UK's Government Digital Service to launch a mobile identity app for accessing government services. The project aims to offer a secure one-stop-shop for a range of public services across multiple departments.
As governments around the world continue to digitalise services, identity verification systems are becoming increasingly important. To help ensure that the data of citizens remains safe, while access remains simple and user-friendly, states are regularly turning to the consulting industry for guidance.

In 2021, for example, the Scottish Government tasked consultancy Scott Logic with overseeing the installation of secure sign-in for end users for its online services. This included an attribute store, integration with credential providers and integration with service customers.

Now, as the UK Government continues its own digital journey, it has tapped Big Four consultancy Deloitte to launch a new identification app. The UK's Government Digital Service (GDS) has asked Deloitte to help roll out a mobile system which allows citizens to prove who they are when accessing government services.

For context, this seems similar in concept to the DigiD system which the Dutch Government rolled out decades ago. The identity management platform allows government agencies of the Netherlands, including the Tax and Customs Administration, to verify the identity of Dutch residents on the internet. Tied to the Dutch national identification number, the system has been mandatory when submitting tax forms electronically since 2006, and by 2015 it was used for 200 million authentications by 12 million citizens.

In the case of Deloitte's work, however, releases insist that this new identity verification solution will leverage the near-field communication technology embedded in most smartphones. This will also support mobile payments and scanning of documents containing biometric chips, such as passports. Meanwhile, the finished product may also incorporate some other forms of biometric authentication, such as facial or fingerprint recognition.

The two-year contract is reportedly worth £4.8 million, and forms a part of the wider One Login programme. The hefty contract win comes after it was found Deloitte's sales to UK Government grew by 55% in the financial year of 2021 compared to 2020, seeing revenue in this segment rocket to £665 million. That is not without some controversy. Among Deloitte's activities for the UK Government, it has been a prominent beneficiary of the UK Covid-19 response - in particular winning lucrative contracts with the Department of Health and Social Care's beleaguered Track and Trace programme.

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Deloitte to develop government digital identity app

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Big Four giant Deloitte has been chosen by the UK's Government Digital Service to launch a mobile identity app for accessing government services. The project aims to offer a secure one-stop-shop for a range of public services across multiple departments. As governments around the world continue to digitalise services, identity verification systems are becoming increasingly important.

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Helps and reminds each social group interoperates things differently.
Use quantitate tools to observe culture and life style themes and how people are reacting to that. Allows to identify gaps  evolutions and any anomalies. Using these methodologies enables us to further explore our consumers

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IDENTIFY
TRACK
APPLY

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7 own thunder-mental needs that humans need to feel progressive and thrive in society.

Mirrors Maslow Heirachy of needs but LSNS version is more tainted to marketing making it more relatable when using in marketing.

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Assess the global drivers, and was created by Harvard professor Francis Aguilar in 1967.
A foresight tool used to assess the dependencies of different external macro environmental factors + their future consequences.

This technique enables not only the analysis of current trends but also depicts how things may change in the future allowing for a full overview including current and future trends allowing for any company to be ready to alter their brand to up and coming trends.

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" The ultimate purpose of strategic foresight is to make it better, more informed decisions in the present. "

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From all three companies, a key factor in noticing trends and trends being key in how to reach their consumer which helps clients identify articulate a plan to make their marketing plan as efficient as possible.
Enables everyone to think more inevitably

# data[].attributes.body
Help clients make better-informed decision

- Help to identify future consumers and how to engage them
- Future proof your brand
- Spot emerging macro trends

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Specialisties

- Leader in trend forecasting
- Consumer insight
- Brand strategy and innovation

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" We've spent our time fretting about the new normal when we should be talking about the new extra-ordinary "
Martin Raymond

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This formula of product research i can use in my uni digital marketing research and take with me in industry.

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Deloitte Digital Transformation 101: Key Perspectives

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In this primer on Deloitte digital transformation, we’ll look at the company’s key perspectives, ideas, and takeaways.

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KUALA LUMPUR, 17 February 2022 - Deloitte Southeast Asia announced today the expansion of its Deloitte Digital practice with two boutique creative agencies - Pixel People and The Union - joining its ranks. The teams will bring along capabilities in growth marketing and Adobe suite of services. This move is in response to increased digital marketing demand from clients, fuelled by the rise in digital usage among consumers.

Based in Malaysia and Singapore, the additional personnel will augment Deloitte Digital's capabilities to offer a deeper and broader range of services to help organisations grow and scale their digital marketing strategies, driving sustainable growth through human-centered experiences.

Deloitte Southeast Asia Consulting Regional Managing Director, Eugene HO said: "I am excited to welcome our new colleagues to Deloitte. With them as part of the team, we will be able to further enhance Deloitte Digital's offerings and strengthen our position as a leading Adobe consultancy in the region. Their deep expertise and credentials are synergistic with our service offerings, allowing us to drive growth and elevate the customer experience for our clients with data-driven creativity and technology-driven marketing."

Advertising, Marketing and Commerce Offering Leader for Deloitte Digital in Southeast Asia, Irwin LIM said: "Deloitte Digital has always been at the forefront of delivering growth through experiences and technology. The experience of our new colleagues will complement and enhance our existing industry-leading capabilities, which include implementing and activating customer experience (CX) technologies to drive successful outcomes for our clients."

Former co-founders of Pixel People, Fern Yit LIM and Nev SIMMS said: "Having worked with Deloitte Digital on past projects, we appreciate the common values and commitment that we share in helping our people and clients succeed. Hence, it was a natural progression for us to become part of Deloitte. We are confident that the combination of our people and our focus on using data to transform our clients' businesses, and drive their performance marketing will deliver a winning value proposition."

Former co-founder of The Union, Hui Jun CHUA said: "Deloitte Digital is undoubtedly an integrated experience consultancy that integrates creativity with technology to reimagine brands and customer experiences. I look forward to being part of a team that produces award-winning creative work and contributing to Deloitte's growth across Southeast Asia in the Marketing and Commerce space - transforming digital journeys and making an impact for our clients."

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Deloitte Southeast Asia strengthens Digital Marketing Services in the region | Deloitte SEA | Press releases

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KUALA LUMPUR, 17 February 2022 - Deloitte Southeast Asia announced today the expansion of its Deloitte Digital practice with two boutique creative agencies - Pixel People and The Union - joining its ranks. The teams will bring along capabilities in growth marketing and Adobe suite of services.

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LTK Names Deloitte Digital Creative, Strategic and Media Planning Agency of Record and Announces Plans for First-ever Brand Campaign

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LTK, pioneer of the creator economy and the largest global influencer marketing platform, today announced Deloitte Digital as its new creative, strategic and media planning agency of record. Together, LTK and Deloitte Digital will be launching a series of campaigns in 2022 showcasing how LTK’s creat…

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Having different unique tests shows another way of getting information about how well a product is doing by how consumers interact with your products this adds to show how important marketing correctly is and how much is actually behind a product and its launch.

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Each stage is different.
1) Identify problems
2) alpha build concept with a user
3) Refine concept from what we learnt
4) Larger sample
5) Refine and learn again then launch product

Different research activities on each cycle

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Playback findings to the relevant stakeholders
Advise on the implications of your findings

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Find patterns/ relations in data
Translate date into insights

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Conduct study
Collect data
Immerse in the context

# data[].attributes.body
Recruit users
Prepare materials
(discussion guide/
survey etc.)

# data[].attributes.body
Define the problem, project scope, research strategy. Develop a problem statement.

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With research activity there are steps and stages that are needed to be followed. Its not a linear process

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See what the users are doing + how well they finish a task and navigate through a journey.
Evaluate products or services by testing with
representative users.

Methods:
- Card sorting
- A/B testing
- Multivariate testing

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How many items where selling what type of demographic. Represents how and how many.

Methods:
- Surveys
- Web analytics
- Statistical tests

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Analysis non numerical data for example sitting down with a person in an interview.
Gaining user understanding of motivations,
thoughts and attitudes.

Use to understand the why and how?

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MARKETING
Survey design
Question bias
Cognitive bias

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- ANTHROPOLOGY
- MARKETING
- ERGONOMICS
- PSYCHOLOGY
- USER INTERFACE DESIGN

# data[].attributes.body
- There is a slower turnaround (months)
- There is less research iteration
- There are large samples / data sets

# data[].attributes.body
A study of targeted users, including their needs, motivations, behaviours and pain points, to inspire and inform design decisions.
- Quick turnaround as it is very decision driven
- Iterative as we can go back to the user research and update it
- Smaller sample

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To deepen the understanding of human (user) needs, motivations and behaviours to help focus teams on enhancing user experiences with services, products, or tools

# data[].attributes.body
Applies a wide range of methodologies, analysis styles and storytelling techniques to build empathy and user-centred thinking which would allow me to understand consumer behaviours more clearly so that I can market effectively

# data[].attributes.body
User research is an evolving field of ART + SCIENCE

# data[].attributes.body
Enhance business experience

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" WE LOOK BEYOND THE CUSTOMER TO THE HUMAN, SHAPING IDEAS AND SOLUTIONS AROUND REAL LIVES, TO CREATE SUSTAINABLE BUSINESS FUTURES. WE CALL THIS ELEVATING THE HUMAN EXPERIENCE" Olivier Binse – Deloitte Digital

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Seeing how another company marketing structure is laid out to how they set up any campaign, provides me with a good basis to follow making sure I have aspects of each section in my marketing strategies.

# data[].attributes.body
- Sketching
- Prototypes
- Storyboard
- IA + Sitemaps
- Wireframes
- Users journey

# data[].attributes.body
- Insight
- Customer journey
- User Research
- User Testing
- Personas
- Data

# data[].attributes.body
Visual

- Art Direction
- Motion
- Visual System
- Front End
- Interaction
- Presentation

# data[].attributes.body
CONCEPT
- Brand
- Story
- Concept
- Content

# data[].attributes.body
STRATEGY

- Success framework
- Creative Brief
- Audience Mapping
- Content Strategy
- Service Blueprint
- Producing

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Consumer Insight

Know your consumers and stay ahead of lifestyle shifts with unrivalled insight into the way they'll think, feel and behave for years to come.

Through detailed and accurate consumer forecasts and expert consultancy services, we show how consumer behaviours, interests and tastes will shape how they live, work and play. This enables you to anticipate big lifestyle shifts and develop products and services that meet consumer needs.

Explore Consumer Insight

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WGSN | Trend Forecasting & Analytics 2024-2032

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

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WGSN uses global intelligence to identify, evaluate, verify and contextualise trends accurately. We constantly monitor the signals of change that will impact how consumers think, feel and behave.

Combining instinct and intelligence, our experts assess and define the trends that are most relevant and truly worthy of investment, by drawing on consumer and retail data, culture, creativity and critical analysis to give you today the trends that will help you win tomorrow.

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WGSN uses global intelligence to identify, evaluate, verify and contextualise trends accurately. We constantly monitor the signals of change that will impact how consumers think, feel and behave. Combining instinct and intelligence, our experts assess and define the trends that are most relevant and truly worthy of investment, by drawing on consumer and retail data, culture, creativity and critical analysis to give you today the trends that will help you win tomorrow.

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"60% of shoppers have brought ethically"

"9/10 will continue to buy sustainably and ethically"

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"Retail foot traffic reaching a low of -97% in April 2020"

Brands shouldn't just rely on physical retailers. Because of the pandemic people who wouldn't shop online now have and prefer it

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WGSN FACTS + STATS

- "BY 2030 90% OF THE WORLD WILL BE ONLINE"
- "E-commerce 52% of retail in 2021"

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By understanding the information and data collected by WGSN about challenges with the digital consumer, the retail landscape and sustainability by using this knowledge and insight gained from WGSN when i am in my future job role,  preparing a marketing campaign and strategy I will have a industry insight into future changes and trends which i can use to my professional advantage.

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Predict products needs and services that people want helping brands to stay relevant.

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WGSN constantly monitor change which impacts how consumers "think feel and behave". 

# data[].attributes.subject
WGSN constantly monitor change which impacts how consumers "think feel and behave". 

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Data allows anticipating consumer demand as consumers are a force of change
Cancel culture puts pressure on brands if basic needs are not fulfilled such as sustainably, environment and human rights.

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Having strong reliable data about consumers and trends is vital in any marketing strategy to make sure you are reaching the correct audience, your campaign is effective and no money is wasted due to lack of consumer insight.

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Having over "170 + monthly reports" on a variety of industry trends along with their "250+ trend experts" provides for accurate data which is always being updated to suit niche areas of different consumer markets. Having vital manpower behind all of the forecasting data analytics allows the information to be constantly monitored.

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"CUSTOMERS ARE THE GREATEST POWER" - WGSN

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"CUSTOMERS ARE THE GREATEST POWER" - WGSN

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WGSN and what the brand stands for without me even realising is a KEY company in its understanding and data about consumers which plays a vital role within the career of digital marketing in which I am going into.

# data[].attributes.body
WGSN uses trend forecasting and analytics to provide KEY consumer insight, this enables any company or organisation to gain a competitive edge.
Providing you with an accurate forecast future of beauty fashion and lifestyle trends.

DATA USED
- Image recognition

- Colours
- Retail data from hundreds of retailers