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Clever wird assoziiert mit klugen Entscheidungen - klingt aber moderner und angesagter im Englischen als im Deutschen, deshalb vielleicht der Markenname

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Should attract customers through humor and the promise of food and alcohol (especially when lonely!). I don't think that English was chosen for informational purposes, but rather to make the joke sound better.
University students are probably the main target audience (#hörsaal Z =  Zeppelin being directly next to Uni).

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English is used to inform non german speakers about the location of the defibrillator, so it is used to give important information.

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Possible Reason fo English: Pun only works in English. The linguistis of English language  provides the possibility for the pun, but it is still simple enough for a non native and non language expert to understand

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"Real Vegan Burger" advertisment. Possible reasons for English ad: Vegan places are not so easy to find for tourists. Lends restaurant international vibes. 

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"Real Vegan Burger" advertisment. Possible reasons for English ad: Vegan places are not so easy to find for tourists. Lends restaurant international vibes. 

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Homework_Some more examples (Andreas Dochnal)  

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Homework_Some more examples (Andreas Dochnal)  

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playing with language, reference to the well-known series „breaking bad“, should entertain the viewers

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Full text in English, but "vegan" and "ice cream" is understood in German as well. Speaks mainly to tourists and younger people (especially vegans), but is inteded for all who want ice cream.

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Protective mask, Schutzmaske, Maschera protettiva etc. One piece of information translated in different languages. Also things that are sold in more than one country or even worldwide are most of the times in English. Should be comprehensible for everyone.

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"Get Ready"-> addresses a specific audience (young people, educated people)

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Sign at the Murpark entrance using the word „mall“ instead of „Einkaufszentrum“.

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Christine Holzmayer

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English in the environment (linguistic landscape) (Andreas Dochnal)

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English in the environment (linguistic landscape) (Andreas Dochnal)