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For each round, discuss the segment you targeted, why you chose/kept that segment, and their feedback from the previous round.

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For each round, discuss the segment you targeted, why you chose/kept that segment, and their feedback from the previous round.

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Describe the product decisions (design, material, etc) and why. Include customer / competitor feedback.

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Describe the product decisions (design, material, etc) and why. Include customer / competitor feedback.

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Describe the price decisions your group made each round, and the reasoning behind them.

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Describe the price decisions your group made each round, and the reasoning behind them.

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Describe your distribution decisions. Which retailers, use of MDF funds, sales, and why?

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Describe your distribution decisions. Which retailers, use of MDF funds, sales, and why?

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Describe your promotional campaign each round and the reasoning behind each decision. Which media, what message, and how did you incorporate feedback on reach, message score, competitiveness, clarity, consistency?

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Describe your promotional campaign each round and the reasoning behind each decision. Which media, what message, and how did you incorporate feedback on reach, message score, competitiveness, clarity, consistency?

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Describe your positive results for the round. What is going well and why? How will they influence future decisions?

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Describe your positive results for the round. What is going well and why? How will they influence future decisions?

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What did you learn this round that will help to inform your group's strategy in future rounds?

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What did you learn this round that will help to inform your group's strategy in future rounds?

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Collaborating with a group can be a challenge. Were there any disagreements? How were they resolved?

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Collaborating with a group can be a challenge. Were there any disagreements? How were they resolved?

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Describe your negative results for the round. What could be improved and why? How will they influence future decisions?

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Describe your negative results for the round. What could be improved and why? How will they influence future decisions?

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Explain how you used competitive intelligence each round. What are your competitors doing and how are you going to use that information next round? (Especially those targeting the same segment, if any)

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Explain how you used competitive intelligence each round. What are your competitors doing and how are you going to use that information next round? (Especially those targeting the same segment, if any)