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"Every bag.
Handcrafted.
By our best.
For your best."

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This companies mission is to supply clients with open labels, quality ingredients, locked formulas, and high quality customer service as the consider clients and their horses family.

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BlueBonnet supplies more than just equine focused feeds. Other species covered include:

birds and other wildlife

beef cattle

goats and sheep

swine

poultry

rabbits

Quality feeds are produced for all of these species however the main bulk of their products are focused towards horses.

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The use several marketing strategies such as:

Social media

Sponsorships with showmen and trainers

YouTube videos

Webinars

Television commercials

Internet ads

Claim to increase body condition, weight, and nutrition while being able to feed less

All of these are used to market their products and widen their clientele.

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BlueBonnet has several main regulations including:

100% ionophore free

Locked formulas

High quality standards

Ingredient testing prior to formulation

These regulations are put in place in order to guarantee quality products and keep ingredients and feeds safe. This ensures animal safety.