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Susan Bordo, "Body Image: Beauty and Age(ing)", in Body Studies: The Basics, ed. Niall Richardson and Adam Locks (Florence: Taylor and Francis, 2014), 30-49.

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Barry Humphries. Born 17th February, 1934

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Delegates at the 2015 WHO Conference

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 Being a person who is no longer young, I find it interesting to learn that ageing, apart from being biological, is culturally independent, and so what is deemed to be old will vary on geographical and historical context. Ageing is something that we will all experience, provided we live long enough. Some of the details released by the World Health Organisation in 2015 explain how dramatic changes are occurring in ageing and health throughout the world. Between the years 2015 and 2050, the proportion of the world's population over 60 years will nearly double from 12% to 22%. The distribution of a country's ageing population started in high-income countries (for example, in Japan 30% of the population are already over 60 years old), however it is now the low- and middle-income countries that are experiencing the greatest growth in an ageing population.

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 Being a person who is no longer young, I find it interesting to learn that ageing, apart from being biological, is culturally independent, and so what is deemed to be old will vary on geographical and historical context. Ageing is something that we will all experience, provided we live long enough. Some of the details released by the World Health Organisation in 2015 explain how dramatic changes are occurring in ageing and health throughout the world. Between the years 2015 and 2050, the proportion of the world's population over 60 years will nearly double from 12% to 22%. The distribution of a country's ageing population started in high-income countries (for example, in Japan 30% of the population are already over 60 years old), however it is now the low- and middle-income countries that are experiencing the greatest growth in an ageing population.

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WHO states that there are many benefits an ageing population can bring to society, but the extent of these contributions depends on how healthy that ageing community is. Over the past 30 years the rates of severe disability have declined in high-income countries, however, there has been no significant change in disability over the same period.
At the biological level, ageing results from the impact of the accumulation of a wide variety of molecular and cellular damage over time. This leads to a growing risk of physical and mental incapacity, a growing risk of disease, and ultimately, death. But these changes are neither linear nor consistent and they are only loosely associated with a person's age in years. While some 70 year olds enjoy extremely good health and functioning, other 70 year olds are frail and require significant help from others. Factors that can influence healthy ageing are are partly due to genetics. Much is also due to people's physical and social environments - including their homes, neighbourhoods and communities, as well as personal characteristics such as sex, ethnicity, or socio-economic status.

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Within the representation of the beauty of the body we see a difference in the identification of ageing. Many female models will have wrinkles airbrushed for advertisements, however male models will appear often showing forehead wrinkles and showing a facial expression suggesting the model's mind is in the process of thought/intellectual debate, not simply a body to be gazed at.  

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Within the representation of the beauty of the body we see a difference in the identification of ageing. Many female models will have wrinkles airbrushed for advertisements, however male models will appear often showing forehead wrinkles and showing a facial expression suggesting the model's mind is in the process of thought/intellectual debate, not simply a body to be gazed at.  

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VIDEO                       How an ageing population will change the world.

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HOW AN AGEING POPULATION WILL CHANGE THE WORLD - BBC NEWS

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                                                             OLD AGE PENSIONER

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                                                             OLD AGE PENSIONER

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Age is not only biological but cultural. Unlike other cultural identifications such as sexuality, race, socio-economic class and arguably gender, age is qualified by socio-legal structures recognising areas of western culture such as receiving a Travel Pass for young students or the label of an Old Age Pensioner.

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In the past, attention was mainly focused on what a man's body could achieve, however there is now far more attention given in relation to the man's appearance.

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                                 AGE IS NO BARRIER HERE

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                                 AGE IS NO BARRIER HERE

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Dame Quentin Bryce. Born 23rd December, 1942.
Bordo writes that if age is recognised as a problem for femininity, it is something that needs to be treated, and, if it can be, disguised. Age does not mean what it used to years ago. Today, there are men and women who are playing various important roles in life. Sociologist, Featherstone states however that there is a definite bias in terms of socio-economic class in these types of representations as it seems only to be those who have the class capital or the socio-economic privilege to engage in consumerist practices, who can identify in terms of successful ageing.