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Headquartered in Seoul, South Korea, LG Corp. is a giant conglomerate that manufactures electronics, chemicals, and telecommunications products. LG operates subsidiaries such as LG Electronics, LG Display, LG Telecom and LG Chem.

With total assets of around $159.157 billion as of 2009, the company employs about 186,000 people in more than 80 countries worldwide.

DESIGN ELEMENTS OF LG LOGO

The LG logo is an innovative example of a corporate brand. It features the letters "L" and "G" in the form of a human face.
Shape of the LG Logo:
The LG logo consists of the letters "L" and "G" in a circle, which represents world, future, youth, humanity and technology.

The logo intends to symbolize the relentless efforts of the company to make their customers happy. The circle typifies the globe, while the stylized symbol of the smiling face underlines friendliness and accessibility. The "one eye" is meant to be goal-oriented, focused and positive. Deliberately left blank and asymmetric, the upper-right hand space in the logo illustrates the company's creative thinking, innovation and adaptability.
Color of the LG Logo:
The red is the main color in the LG logo. It depicts friendliness and leaves a lasting impression of the company's commitment to the best. On the other hand, the gray color visualizes technology and reliability.
Font of the LG Logo:
The LG logo features the Helvetica Black typeface.

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Headquartered in Seoul, South Korea, LG Corp. is a giant conglomerate that manufactures electronics, chemicals, and telecommunications products. LG operates subsidiaries such as LG Electronics, LG Display, LG Telecom and LG Chem. With total assets of around $159.157 billion as of 2009, the company employs about 186,000 people in more than 80 countries worldwide.

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Different colors have different psychological meanings. Here's details.

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Can add more colours so that the logo can be more bold and attractive.
For instance, it can be contrasting colours like red and blue. This is because blue also represents professionalism , trust and stability.

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2 Things that made the design successful

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2 Things that made the design successful

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1.  The smiling face created using "L" and "G".

It makes the brand more trustworthy as it creates a friendly and welcoming atmosphere, implying that users will be satisfied by their service or after using their products.

2. The choice of colours.

The red colour represents passion and friendliness, suggesting an impression of the company's commitment to the best for their customers.

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1. The logo comprimises the letters "L" and "G" which represents it's brand name and also it's tagline "Life's Good".

2. The letters "L" and "G" inside the circle of the logo creates a face. The letter "L" makes up the nose while "G" makes up the rest of the face and can also represent a smile with a winking eye. The additional dot on the left represent an eye.

3. By tilting the logo a little to the right and aligning the "L" with the edges, the logo looked like a pac-man.

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1) It is one of the most recognised logos worldwide.

2) Logo does not only feature an "L" and a "G".

3) It has a lot to talk about.

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How & Why the object caught my attention?

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How & Why the object caught my attention?

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When i first saw this logo i thought it is very interesting because the more I look at it, the more hidden messages i can find in it. The design is simple yet distinctive and original.