# data[].attributes.body
1.
a) User pros: better survaillance against terrorism, crime
User cons: invasion of privacy, contributing to the formation of large analytics and statistics which are used against you. Personal information is a commodity.

b) Business pros: improve marketing performance and sales, have better insight into your customers, optimise your resource management. Sell collected data.
Business cons: Harder to beat the competition, following the regulations.
2.
How is an individuals online activity going to change depending on his knowledge on online privacy.
3.
Gunkel, Dahlgren

# data[].attributes.body
Question 1
Pros:

a)    User perspective:

Improved advertisement (personal ads)

Improvement of browsing experience (track how you use the site)

b)    Business perspective

Improve browsing history for the user

Cons:

a)    User perspective

Privacy issues/leak of information

Advertisements (install adblockers to avoid these ads)

Lack of control

b)    Business perspective

False data information

2. Research question
Who owns the big data? How much is this data worth, or in other words: how much are we, as users, worth?

# data[].attributes.body
1
a) User
Pros:

Relevant advertisement

Cons:

Irrelevant advertisement (The person is already done with their business)

Personal info becomes a “tool” for businesses

b) Business
Pros:

Narrowing down their “targets” through collecting personal data

Knowing where to improve and put focus on (Sections of a website or a specific product)

Cons:

Going through sensitive legal barriers.

2) Research Question:
Should you have more power over controlling what personal information can be collected?

3) Theories:

# data[].attributes.body
1)
a) user
Pros:
-better advertisement
-police work
- free content

cons:
- privacy
- everyone is track-pinappleble
- misuse the data
- limited transparency

b)business

pros:
-webpage development (better satisfaction to the customer's needs)
- easy track-pineappalebleness of the consumer's interests

cons:
- boicot/unsatisfied customers
- digital divide

2) possible research question
where does the information from the trackers go ? and how is it used and analysed?

3)

# data[].attributes.body
a) Pros: The user gets a more personalised experience when shopping online. It will aim advertisements on things you might find interesting

Cons: It is hard to control privacy, it is annoying to constantly getting adverts from things.
b)Pros: They can target their customers much easier and keep reminding them om the things they have shopped for online.

Cons: Users could find it annoying and get a bad relationship to the website.

2: Should websites make the user more aware of their trackers?

3:

# data[].attributes.body
From a user perspective:
PROS: Designated content that fits your requirements and habits. Filters out things that you are probably not interested in.
CONS: data being abused, lack of transparency, narrowing of perspective, more of the same.

From a business perspective:
PROS: optimising business and advertising. Learning about users' behaviour,
CON: Some might get offended just by the idea of target advertisement or automated targeted content.

RQ: Do people even know what the term implies? how bad is it really and how aware are people of this phenomenon?
Will tools, like ghostery and lightbeam become more common and change the attitude towards web tracking, because of  transparency? Will people even bother with these applications.

Theories: Boyd, d. & Crawford, K. (2012): Critical questions for big data. Information, Communication & Society 15(5).
Elaboration: It is important to be critical and talk about the rise of big data; the answer is not in the numbers (as Chris Anderson exclaimed) and we should continue applying theories when looking at data, even though they are big. Web tracking also gives us an opportunity to combine theories based on this new load of data.

# data[].attributes.body
1. Web tracking
a) User perspective
Pros: Advertisement is curated to the user, convenient
Cons: They are not precise enough. It is too determining
b) Business perspective
Pros: More money
Cons: More problems
2. Research Question

3.

# data[].attributes.body
1) User perspective
pros: Get more relevant information for the users - better advertisement
cons: being tracked - It's not always correct the way you receive adds
Business perspektive
pros: More directed advertisement and PR for your target audience. - Better target audience analytics
cons: The adverticememt not reaching target audience because of incorrect web-tracking

2) Research questions?
How do you filter our irrelevant data from a big data source? what is important?

3) Theories to answer question(s)?
Boyd/hogan

# data[].attributes.body
1 a)
Pros:
Personalized content
Option of getting 'free' content

Cons:
No control of where your information goes
People can monitor your activity
Security risk (resulting in fraud, identity theft etc)

1 b)
Pros:
Improve sales (target advertisements)
Build user profile.
Option of analyzing user patterns (access to data)

Cons:
Risk of misinterpreting data (false confidence)

2) Research Question:
What are you worth online? What is the benefits of 'free' content.

How does one evaluate
the cost of using add-ons like ghostery online?
- Will this remove some of the 'free' platforms?

3) Theories?
World being a stage -Goffman
We suddenly have to be aware of everything.

# data[].attributes.body
1. What are the pros and cons of web tracking?

a) From a user perspective

Pros

More relevant searches and information

Cons

Being under surveillance

Loss of control about your personal information

b) From a business perspective.

Pros

Better at targeting audiences

They can easily access the data - automatically

Cons

The potential ethical problems between companies and private persons

2. What possible research questions could you ask?

What do people in general know about web tracking - and would they chance their opinion after gaining knowledge on the subject?

3. What theories will you draw from in order to answer your research question(s)?

Castells

Boyd/Crawford

# data[].attributes.body
1.
User perspective:
Pros:
- Better advertisement, more relevant/personalized
- Enhances personalization of social networks or media
Cons:
- Track movements, payment methods
- User lacks impact on tracking

Business perspective:
Pros:
- Customer profiles/preferences
- Opportunities for more personalized advertisement
Cons:
- Extra costs, licenses to analytics tools, hiring workers that can handle the web tracking information

2.
Where is the morality in web tracking?
What is the collected data used for and how?
How secure is the collected data?

3.
Castells
Boyd/Crawford

# data[].attributes.body
The pros and cons of web tracking.

From a user perspective:

Pros: You get a personalised user experience.

Cons: Our anonymity are getting compromised.

From a business perspective:

Pros: Optimising supply chain. More specific ads.

Cons: unreliable information such as, sources, data and demographics.

What possible research questions could you ask?

How much should companies trust the data they gather on us?