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Today was the final day of everything, I'm confident that I'm finally finished with everything that I need. This Unit has been pretty good for me, and has been interesting, and also helpful for things such as my organisational skills. I think I've done well.

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I managed to almost finish my evaluation, just some extra bits at home need finishing, as today revolved around completing any unfinished work from the past term, so everything can be put onto our padlets and checked tomorrow. I feel very confident that I've done everything, I just need to get some feedback on my print based ad, and finish one last part of my evaluation, which will be finished by tomorrow. All the deadlines for this unit have been stressful recently but I've managed to get on top of everything now, so I'll be finished with everything tomorrow.

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This morning in the University Centre lecture hall, we did a screening of all of our productions between two of the media groups, and our advert did fairly well. The people who watched it touched on the time-lapse scene, saying that they liked it, as well as this, a lot of people thought the ad was quite easy to understand, which would help it appeal to a large audience.

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Today we managed to get some Qualitative research, by doing some focus groups, and going around the campus, asking staff and students for their opinions of our ad. It was fairly successful, we got some good feedback, however we could've gotten more. Also today I started on my Evaluation, which has gone well so far, but I'll need a lot more time to finish it.

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Today I managed to finish the editing on the advert, we just need to add in some filters and colour correction in affects, which Sam can do overnight ready for tomorrow. Today was useful in helping me get better at editing, which I'll be able to use in the future for other projects. There's still a lot more things that I need to do to finish all the work for the unit, but I can do that over the weekend and next week.

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I started on the editing today, and so far, while I've only put 2/7 scenes on the editing timeline, I can probably finish tomorrow. The reason progress was kind of slow, is because myself and Sam worked on keying out the actor in the green screen shot, and put it over the timeline, which is just exporting now, and we can check it tomorrow. Today has been pretty helpful because I've managed to refresh my knowledge of premiere pro and it's tools, which really helps with editing.

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We've finally sorted out the details of who will act for us, and over email we managed to finalise all the details of when they can act, and as well as that we've given them the script. Also, our director managed to rewrite the script to include fewer roles, and we've also decided that we'll ask Delta to be the final character for us, nearer to the time. Also, due to finishing our week's work so early, we managed to finish early today. This project has been very interesting and helpful in developing my confidence, team building skills and organisational skills as well.

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Progress with our production work is still being made, however, we're starting to slow down. Most of the paperwork is done, and in our team meetings the same question is always raised: "Who will be our actors?". However, Cliff has told us about some support workers at the college who could help us with our production, and we've been sending emails to them, and they are happy to help us with our production, but they can only help us outside of college hours. Also, the problem of other roles and actors for those roles still exists, so we'll probably have to change the script to get around this.

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Today we really got underway with some more paperwork. It's still too early to begin with production, as we still need a lot more time to plan, for example, who will act, what equipment we need, and also permissions for shooting locations. However, as a group we're making good progress with planning, and in our team meetings we're successfully making plans for the future, so we know how we'll do our production.

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This morning and the rest of the day revolved around adding and importing all of the videos and audio from thursday evening onto the Macs ready to edit. Sam (the director) has taken the footage off of my USB to colour grade over the weekend on After Effects. Today has been pretty good, as we're finally making progress at a good rate, compared to last week, so today has been pretty good.

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Compared to all the other days of production work we did the most today. During the college day I imported all the sound/video files that we had recorded on the 23rd, and also renamed them so that we can easily find and locate the files for editing next week. After college hours we recorded the rest of the scenes that we needed, including scenes in the green-screen room, and other locations off campus. This experience, while long and tedious, was helpful in giving me skills and experience in working in a practical way, by using equipment and working as a team.

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Today we didn't do very much, to be honest I think we should've gotten some different actors who were available at different times of the day. This is because we had almost nothing to do related to our group project until 4:30pm. However the filming itself went well and we managed to complete what we wanted to do professionally and to a high standard, but I had to fill in for our sound operator who was not in today.

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Today was pretty productive in terms of what we got done. While our director wasn't in we managed to get a lot of work done. I worked on the location recces and risk assessments for these locations, and as well as this I tried to help organise the group and work on the storyboard, over the weekend I'll contact the council for permission to film and maybe finish the storyboard too. This task is really helping me organise things and know how to get help if I'm struggling, which is really helpful.

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Today was the first day of us working in our production groups. And we're really working well together,we've assigned roles for each other, my job is to make the risk assessment. Tomorrow we'll start on the paperwork. This has really helped my organisational skills and experience, because I can't let the team down.

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Today was all about sound operating and getting to know the equipment, we went out and did shooting using different shots and equipment to get practice. But we need to get better with using the clapperboard and making sure the clapper and sound operator can work together with each other, other than that our shots were good.

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We sorted out the job roles today, and we'll get emailed the group that we're in soon. We had to do a pitch to prove that we were the best editor/director/etc. for the job. I chose to be an editor, with a camera operator as my second choice, and I felt like the pitch went well for me, I once again missed out some things, but other than that these pitches are helping me with my confidence of talking in front of an audience.

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Today we pitched the ideas from yesterday to the group, and it was helpful in getting me used to scenarios in which I would have to pitch an idea to professionals.
However I feel like I could've done better and mentioned a lot more, because I missed out a lot of info simply because I wanted the end the pitch.

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Today we generated some ideas and made plans for a video and a print based social action ad. I chose to do these ads on ant-drink driving, using the slogan "It was just one drink". This helped me get some practise with planning pre and post production work.

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Today was about finishing our work, this morning I went over the assignment brief, and made sure I knew what I needed to do, which was really helpful in helping me plan my time for the day. I also finished the write ups for my 1:1 research and also my Vox Pop, and tomorrow I know what I have to do to finish the unit, as well as this I posted my survey on social media this morning and so I will analyse the responses tomorrow.

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Today we spent a lot of time trying to finish the work from our unit. To do this, we focused on doing a Vox Pop, where we went out and asked the public some questions to do with some print ads. We did manage to get some primary research but it really wasn't practical and it's not the best form of primary research to do when studying adverts, as Vox Pops work better in getting primary research on recent events and current affairs. This afternoon I edited the Vox Pop and then started working on a questionnaire on Survey Monkey

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Due to problems with saving our video footage, we practised more with photoshop. This morning we worked more on Task 2 and 3 for the final deadline next thursday. I am now more confident with photoshop and it's features, as well as being very confident that I know about different types of research. Finally we watched the other films that people had made and gave some criticism on their camerawork/editing and sound.

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Today we focused all on adverting and theory. We created a research document about research in the media industry and how different research methods can help out advertisers/producers in the media industry. Also, we looked at some examples of audience segmentation, and why advertisers do it. Today I learnt a lot more about audience segmentation and I know a lot more about what I'm doing.

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This morning, with Andreas, we focused on research, and how research is important in media, for example, research can help the media creator's know who will buy or view their product.
This afternoon with Dave we did practical and focused on editing, this was useful in helping me remember all of Premiere Pro's features and made me learn some new things too, such as how audio transitions work and how to create "in" and "out" points. Today I now have a better understanding of research methods and how they're important, as well as premiere pros features and how to use them.

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Today was about audience theories and photoshop. This morning we refreshed our knowledge of the audience reception theories, which helped me to understand them much better and was helpful. Then the rest of the day was about photoshop, I've had experience with it before but today helped me to learn some new skills and get some practise, as well as refreshing my memory of the skills I'd developed using photoshop at GCSE level.

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Today was mainly about research, specifically primary and secondary research. We took some of the print based social action ads that we analysed last week, and then did some 1 to 1 interviews about how the advert affected the viewer for our primary research. This is giving me a better understanding of how advertisements influence their viewers but also, I need to work on how to do secondary research, for example, where and how to look to find out information about the advert I'm analysing.

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Today was based around completing a case study which was about different advertising in different countries and cultures, and how the approach of the advertisers changed depending on the culture and the target audience. For example, in the west, advertisers often latch on to current trends to appeal to a younger audience, but in other cultures, such as Japan, we see a lot more use of traditional imagery in their advertisements, which appeals to a much wider target audience. Today I learnt more about different advertising methods in different cultures which has boosted my understanding of analysing adverts.

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Most of today was revolved around more analysis and theory, mainly about social awareness adverts. Today I finished analysing the print based advertisements of my choice, and I have started analysing some film based social awareness advertisements, looking at how they grab the audience's attention and what information they give us. Over the next few days before we come back next wednesday I'll work on some other print based analysis' and as well as this I'll complete looking at the social awareness film based ads.

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Today, we started speaking about print-based media, looking at some iconic and famous examples of advertisements for various products. We then moved on to analyse these ads and then look at some video based media, such as the intro to Dexter, and some anti-smoking/drinking ads. Today was very helpful as my understanding of deconstructing ads has improved, as well as my skills, which I've exercised more today. In future I'll look at more video based sources of media, such as TV ads.

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Today we concentrated on some theory about semiotics, connotation and denotation with Andreas, which helped me see deeper into everyday objects. Going over lighting with Dave this afternoon helped refresh my understanding of low key and high key lighting from GCSE, as well as helping me understand more about the different equipment we have access to, for example, learning how to change the aperture and shutter speed on our cameras, and learning about Jibs, etc. I found the practical really enjoyable and I know remember a lot more about different lighting techniques and how these affect our perception of a scene. Also, the theory about semiotics with words such as signified, (what we infer from an object) and signifier (what the object is).

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Today we firstly deconstructed an advert and analysed the cinematography and camera angles used. In the afternoon we looked at job profiles and risk assessments. I was given new knowledge of working in the media industry, and refreshed my current knowledge of analysing and avoiding risks.

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Today we firstly deconstructed an advert and analysed the cinematography and camera angles used. In the afternoon we looked at job profiles and risk assessments. I was given new knowledge of working in the media industry, and refreshed my current knowledge of analysing and avoiding risks.

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23/09/2016

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Most of today revolved around filming, as well as planning a shot list and storyboard to a scene from a movie, we also put our plans into use in the afternoon by spending some time filming. The experience was enjoyable and the more creative aspect of the course is interesting.

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Most of today revolved around filming, as well as planning a shot list and storyboard to a scene from a movie, we also put our plans into use in the afternoon by spending some time filming. The experience was enjoyable and the more creative aspect of the course is interesting.

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22/09/2016

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Today, we did practical, and also theory work. The theory refreshed my knowledge of the rule of thirds, but it was quite boring, but the practical work of using the camera and going out to get some shots and learning to use different angles was enjoyable. Today I refreshed my knowledge of camera angles and shots that I learnt at GCSE. Also familiarised myself with the camera and it's features, in the future I'll be sure to remember to use the rule of thirds, and also the white balance/exposure features on the camera when doing practical work.

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Today, we did practical, and also theory work. The theory refreshed my knowledge of the rule of thirds, but it was quite boring, but the practical work of using the camera and going out to get some shots and learning to use different angles was enjoyable. Today I refreshed my knowledge of camera angles and shots that I learnt at GCSE. Also familiarised myself with the camera and it's features, in the future I'll be sure to remember to use the rule of thirds, and also the white balance/exposure features on the camera when doing practical work.

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21/09/2016