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Factors to consider before making purchases

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Factors to consider before making purchases

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Before buying things it is very important to consider things. When something is expensive, you should make sure it’s quality is good enough for the price you are paying. The lead factor for a purchase is the quality of a product for 56% of people, then free shipping at 49%, easy return at 35%, customer reviews at 30%, great navigation at 26%, checkout ease and multiple options at 24%, special size at 12%, and if it’s a new product at 10% (Consumerism page 3). Especially now with online shopping, free shipping should be a big factor, as well as easy return. People also usually look at sites like Yelp to find out if a restaurant is good quality when traveling to a new place. When making a big purchase, quality can be more important. Also for example certain people who play sports need specific size and new products.

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Advertising is very powerful, because it pays attention to the way consumers behave. Web engines like google, are able to track your search history, and companies can send you pop up ads based on those searches (Consumerism page 2). Companies will also track many other behaviors to figure out the best way possible to advertise their products They will track locations of people to figure out where to place items in the store, and where to build stores in a city. Advertisers also use methods for an appeal to the eye, for example, they use yellow for window shoppers, pink to market to women and girls, and red for clearance sales (Consumerism page 4). In this image the store plasters yellow on the windows to attract customers, and red to show the sale.

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How advertising affected a purchase my parents made

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How advertising affected a purchase my parents made

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When my parents went on a honeymoon, they had some advertisers come up to them. They gave a presentation to them and gave them free lunch. They were offering vacation travel packages provided by their company. They also said that if they didn’t purchase it the day of, the current offer would expire. So, my parents bought it not knowing that the locations of the hotels in the package were very inconveniently located, and not close to nice vacation spots. They never used it and there was 2,000 dollars down the drain. Advertising can be a trap! Doing research on products is very important.