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Unfortunate that the left page turned out a bit lop-sided due to my printer having trouble with the ink.

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Unfortunate that the left page turned out a bit lop-sided due to my printer having trouble with the ink.

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Testing out colour schemes. I plan on turning the brown background into an object perhaps coffee related.

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Testing out colour schemes. I plan on turning the brown background into an object perhaps coffee related.

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First Design Layout I experimented with:

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First Design Layout I experimented with:

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I like the pull quote on the left hand side of the page. If I were to use this  layout I would use 'More than just a spot for coffee'

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I like the pull quote on the left hand side of the page. If I were to use this  layout I would use 'More than just a spot for coffee'

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Table 1-15. Need to find a creative way of displaying these countries on the spreadsheet

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Table 1-15. Need to find a creative way of displaying these countries on the spreadsheet

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Testing out different fonts visually I find font size 8pt / 11px to display my casual tone of voice to my audience. Easy and ledgible

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Testing out different fonts visually I find font size 8pt / 11px to display my casual tone of voice to my audience. Easy and ledgible

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Different examples of layouts on double page spreads. Useful to generate ideas to create a grid system.

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Different examples of layouts on double page spreads. Useful to generate ideas to create a grid system.

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Magazine Layout with Peach and Dark Red Accents - Magazine & Catalogue Templates

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I found the display of the steps interesting, I like the numbers clearly distinguishing the steps, perhaps something to use in the different countries consuming coffee in the text

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I found the display of the steps interesting, I like the numbers clearly distinguishing the steps, perhaps something to use in the different countries consuming coffee in the text

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This spread is text heavy but balanced by white space and photograph. Something to consider is the white space between the heading and text.

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Exploring various layouts of spreadsheets.

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Exploring various layouts of spreadsheets.

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SAMPLING OF MAGAZINE SIZES:PStandard Size: 8 3⁄8” x 10 7⁄8” is an economical and common magazine page size Digest Size: 5 3⁄8” x 8 3⁄8”       

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SAMPLING OF MAGAZINE SIZES:PStandard Size: 8 3⁄8” x 10 7⁄8” is an economical and common magazine page size Digest Size: 5 3⁄8” x 8 3⁄8”       

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I quite like this particular display font:

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I quite like this particular display font:

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Tone of voice I would like to get across is casual informative and warm. I would like to have an informative rather than affective tone throughout the piece as I am going to be informing the readers instead of persuading them. 

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Tone of voice I would like to get across is casual informative and warm. I would like to have an informative rather than affective tone throughout the piece as I am going to be informing the readers instead of persuading them. 

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difference between serif/sans serif fonts

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difference between serif/sans serif fonts

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Body Text: For the print of the body text I decided to go with font size 11pt as I felt it has the optimal legibility with 15pt leading with 5 columns,  Column Size: 28mm, Gutter Width : 5mm Margins: 1.5cm/15mm 

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Body Text: For the print of the body text I decided to go with font size 11pt as I felt it has the optimal legibility with 15pt leading with 5 columns,  Column Size: 28mm, Gutter Width : 5mm Margins: 1.5cm/15mm 

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Exploring the importance of white space.

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Exploring the importance of white space.

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Columns: 5
Column Size: 28mm WxH
Gutter Width : 5mm
Margins: 1.5cm/15mm

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FONT: Times New Roman or Libre Baskerville. Printed examples to visualise how the text would look:

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FONT: Times New Roman or Libre Baskerville. Printed examples to visualise how the text would look:

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Indesign experimentation with layout and columns. Still need to establish how I am going to layout the countries at the end of the text.

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Indesign experimentation with layout and columns. Still need to establish how I am going to layout the countries at the end of the text.

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Coffee art I designed at work during the weekend. Trying to find coffee info inspiration 

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Coffee art I designed at work during the weekend. Trying to find coffee info inspiration 

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Another example of the two column left hand side layout that I like.

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Another example of the two column left hand side layout that I like.

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27 Nature-Inspired Color Palettes for a Calm, Beautiful Home

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Reading and highlighting the key points of the article. 'More than just a coffee' caught my attention to use as a subtitle or perhaps pull quote

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Interesting magazine spread: I enjoy the gris structure of having two columns on the left hand page, then three on the right hand side. I think it breaks up the text nicely.

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Interesting magazine spread: I enjoy the gris structure of having two columns on the left hand page, then three on the right hand side. I think it breaks up the text nicely.

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Looking for inspiration through Vanity Fair articles, I like the column layout including the use of the big Capital letter at the start of the paragraphs. The distance of the margins also being taken into consideration.

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Looking for inspiration through Vanity Fair articles, I like the column layout including the use of the big Capital letter at the start of the paragraphs. The distance of the margins also being taken into consideration.

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I am going to opt for a Transitional font which is Baskerville as I believe the letterforms make efficient use of space and they are a good choice for simple text reading. 

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I am going to opt for a Transitional font which is Baskerville as I believe the letterforms make efficient use of space and they are a good choice for simple text reading. 

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PULL QUOTES:  MORE THAN JUST A SPOT FOR COFFEE

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PULL QUOTES:  MORE THAN JUST A SPOT FOR COFFEE

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Layout sketch of what I intend to further make a digital indesign draft of:

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Layout sketch of what I intend to further make a digital indesign draft of:

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Different types of tones that can be used in magazines would be conversational, humorous, authoritative, witty, serious, professionalupbeat/optimistic, reflective, informative. I plan on creating an informative and casual voice throughput considering my target audience is students.

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Different types of tones that can be used in magazines would be conversational, humorous, authoritative, witty, serious, professionalupbeat/optimistic, reflective, informative. I plan on creating an informative and casual voice throughput considering my target audience is students.

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Heavy text. Bold heading highlighted in a stark colour.