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Super Cat

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With a name like super cat, it felt as though it would be a missed opportunity to not use the cute factor of an average cat to my advantage. Who doesn't love cats? Especially when they're wearing a silly little cape.

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Super Cat is attuned with the moon, and once upon a time, on a full moon, the light of the moon shone down on an ordinary cat and he became Super Cat.

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Betteley, C. (2017, August 27). Children's toys 'marketed At GENDER' over the years. Retrieved March 03, 2021, from https://www.bbc.com/news/uk-wales-40455985

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-Can change forms to be an anthropomorphic cat or a regular cat.

-Can meow loudly to irritate evil doers

-extend-o claws that can be used to cut through steel and evil.

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The commercial for the Super Cat action figure uses interpolation by enticing the consumer into purchasing the action figure using words the creator believes will attract consumers. The commercial makes clever use of phrases such as "The World's Manliest Cat" in order to persuade male consumers who believe that this characteristic is important to them into buying the action figure. The commercial also uses other characteristics associated with super heroes and action figures in order to attract consumers. Words such as "fast," "strong," and "coolest" which are words typically used in boys action figures to coerce them into buying the toy.

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The commercial for the Super Cat action figure paints Super Cat as the world's "manliest cat." This implies that masculinity is somehow a plus for the character and ignores the inherent inclusivity of an anthropomorphic cat super hero. Cat's can be both ferocious and adorable and it is ridiculous to gender it needlessly. While Super Cat is a male character, he is designed to be accessible to any and all lovers of cats and super heroes regardless of gender. The commercial should be redone in a way in which it appeals to both boys and girls who will both likely be excited for a new Super Cat action figure. A BBC article supports that there was a time in which an action figure releasing that was considered" feminine" was a laughing stock. ""When Action Man came out it was the laughing stock of the 1966 toy fair, 'a doll toy for a boy? You'll be laughed out of the industry', and of course it was the toy of the year for the next 10 years." (Betteley)