# data[].attributes.body
Mervyn's father
Lay Ho's father
Miss Yeo's Mother -in-law

# data[].attributes.body
Dr Shashank Bhrati
Priscilla's mother
Wendy's Parents

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Rosa's father

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Gina's Mother (chose day care)
Tony Tan

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Joshua's father

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Cynthia's mother
Christine's mother
Daren's father
Danny's father

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Edwin's 100 yo mother
Alan & Jody's aunt
Mr Singh's father
087 June's mother
Steven's father
Susan Chong's ex husband

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Deborah's father
101 Lynn's aunt
021 Lechelle & Louis mother
106 Jacky

# data[].attributes.headline
Subscription model. Franchise model. Management model.

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Subscription model. Franchise model. Management model.

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Mandy's mother
104 Guan Seng's relative

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Mrs Lee's Mother-in-law

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Weena's mother
Miss Ng's mother
Wendy Chua's father
Kenneth's father
Madam Puah
Sherry's brother
Diane's grandmother
Weizhen's father
Irene's brother
105 Doel

# data[].attributes.body
Mervyn's father
Miss Ong's father
Emily's mother
Sweet Lee's father
Anna's brother
086 Marlene's granny

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115 Ryan's grandparents

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Marieann's granny

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1. Senior Coliving & Co-housing

2. ADLs (caregiving)

3. Medical (medical professionals)

4. Social (crowd source)

5. Financial (financial planning, find housemates etc)

6. Household Chores

7. Nutrients & Diets

8. Mental Healthcare

9. Physical Healthcare

10. Personal Butler/Concierge

11. Education (tech, employability, entrepreneurship)

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Bedok had the largest population of elderly residents with 31,600, followed by Bukit Merah (24,000) and Ang Mo Kio (21,400).

# data[].attributes.body
1. Demand and supply mismatch
2. Not enough users
3. Elderly resistance to technology
4. How much fund to fuel the initial growth
5. How scalable is the growth
6. Initial customer experience -> Minimum viable product
7. Payment
8. How to find supplier? (Digital marketing, social media marketing)
9. How to find elderly?
10. Safety and security of the community.
11. Various vices
12. The young-old  savviness already exposed them to  many services
13. Elderly without smart phone/tablet
14. Elderly who are illiterate

# data[].attributes.body
1. Convenience
2. Sharing economy saves money
3. More diversity/fun
4. Wishlist
5. Meet new friends
6. Companionship
7. Sense of Autonomy & Integrity

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No need to hire live in service .
Find housewives or seniors to have ad hoc income, pocket money

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To understand elderly
100 elderly.
100 young people who have elderly under their care.
Their most preferred services

1. Household chores
2. Maintenance
3. Meals
4. 代购 Group buy
5. Volunteer
6. Medical checkup
7. Toto buying
8. Postal Service
9. Friends finding
10. Technology course $10
11. Medication management
12. Mobility assistance
13. Medical Escort
14. Kampung chat/forum
15. Senior Living listing
16. Find housemate

Referral Incentive
1. Points system
1 Point = $1 (1500points = $1)
2. Meals Voucher

The more help or services you provide, the more points you receive.

Time Allocation
Freebies $5 x 200 = $1000
4 surveyors X 50 surveys
Per surveys 10 mins x 50 = 500min = 8hours+
Over 3 days, week of 20, 21, 22, 23 March tentatively

Preparations of survey
Preparations of flyer

Approach
Here is a $5 NTUC Voucher for Bedok/Tampines Residents who is willing to participate in the survey. We are trying to start a company to help elderly to retire at home and no need to next time go old folks home. Please help us to understand elderly better.

Questions

1. Name

2. Age

3. Phone Number

4. Use smart phone?

5. What are the apps they use? Whatsapp? Facebook?

6. Interested to see how technology can help you to save money?

7. Interested to see how technology can help you to take care of elderly better like household chores, meals preparation, acupuncture, ADLs?

8. Interest to see how technology can help you to have a more interesting social activities?

9. Do you have spare rooms at home that you wish to lease out?

10. Working or not working?

11. 家里有谁照顾你？

12. Do you stay near your family? Do you think it is important to stay near your family?

13. Do you have any elderly in your family who needs assistance because they i) are not mobile ii) have dementia

14. How much cash do you spend on healthcare in a month?

15. Do you have a maid? Do you plan to hire maid?

16. Planning to find a new place for retirement or age in place?

17. Do you think your house is suitable for your retirement?

18. Would you think it is a good idea for elderly to lease out their house to get an income and move to somewhere smaller?

19. What qualities are very important to you as an elderly? (financial? Health? Family? Friends? work?)

20. What are your main worries now? (financial? Health? Family? Friends? work?)

# data[].attributes.body
START WITH WHY
Why Age in place and what are the benefits?

Continue care marketplace for elderly to Age in Place

Cost saving through sharing economies

Activating/organizing untapped or dormant resources in the community to provide care giving and services for the elderly

TECH
Coliving, Co-housing technology for aging in place
Safety and security features
PDPA
Censorship
AI machine learning
Facial recognition
Review management
Deep Tech: AI, VR, Robotic
Incentive and penalty system

UXUI
Elderly friendly
Overcoming elderly phobia/inertia/resistance
Dual Mode: Elderly friendly mode, advanced mode

COMMUNITY

1. Membership

2. Primary and Supplementary account

3. Care Recipients and Caregivers

4. Point system

5. Referral program and words of mouth effect

6. Merchants accept our points system

7. Multilingual and dialect friendly

8. Giving elderly allowance

9. Support Centre/ Call centre/ Help program

10. Activating community caregivers, helpers, nurses and doctors

11. Nursing homes and other elderly facilities can benefit too

12. Neighbourhood shops, services and between individuals can pay via app

13. Home based business (tailor, hairdressing, food, designer etc)

14. Safety and credibility in the community

15. Service provider and caregivers sign up

BUSINESS

Commissions
Fees
Referral
Scalability
Revenue stream
Advertisement
Media Platform

SERVICES
Volunteer

1. Caregiving

2. Medical Care

3. Meals

4. Companionship

5. Transportation

6. Social Activities

7. Bingo. Toto

8. Elder-preneur

9. Elder education

10. SOS services

11. TCM

12. Group Buy/Shopping

MARKETING
Audience Persona
Target Care recipients: old-young, young-old
tiktok contest
Youtube and Webinar
Instagram and Facebook
Free Tablet with pacakge

MONETIZING
Advertising platform
Service Commissions 9.9%

BRAND
Live Better
Do Good and Do Well
走通俗大众亲民路线
总有一项服务适合你
Heng Swee Kiat @ Tampines, "Brand ambassador"
Online kampung/marketplace/ecosystem/platform?

GRANTS
Technology grant
Community grant

QUESTIONS
What services to start
How to start
Onboarding incentives

GOTO MARKET
Start at Bedok
Survey and elderly onboarding
Coliving at Bedok

LEGAL

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Ideation exercise for The Online Kampung, allowing elderly to age in place and in style

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Ideation exercise for The Online Kampung, allowing elderly to age in place and in style

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