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Discussion Questions:
1. Is there more Sony could have done to prevent this case from occurring in the first place?
2. Do you believe there will ever be a world where consumers are completely protected from hackers, identity theft, and privacy problems?
3. In terms of reputation management, how did Sony prove to consumers that they wanted to better their security online?

Panopto Presentation:
https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=fbe7ba6e-b6d3-4e4d-9697-acf3011d3209

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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Case's column.
- Put your Name where it says "Title"
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Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Chapter [assignments] folder

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pp. 416-421 from the second edition of our course textbook

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1. Considering they are a leading innovator in technology, and the constand trend of identity theft in the U.S, Sony could have prevented this case from happening by placing security at the forefront of their priorities.

2. I do not think hackers, identity thieves, etc., will ever completely go away. As technology develops and security becomes more advanced, systems and ways of hacking into security systems (and other things) will advance as well.

3. Sony proved its consumers that they wanted to improve their security online by conducting an investigation and identifying the areas in which they need to improve. From there, they communicated what corrective actions they would be taking in order to improve security and privacy for their consumers.

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The presentation starts at :55 -- had trouble with putting it together 

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The presentation starts at :55 -- had trouble with putting it together 

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Discussion Questions -
1. After reviewing this case, do you think Salem is somewhere you would visit during any month, excluding Halloween, after seeing their tourism efforts?
2. Which niche markets do you think Destination Salem should focus on?
3. Do you think any social media platforms could help make Salem tourism “viral”? If so, which one(s)?

Panopto Presentation:
https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=34f2186c-9ffd-4e9a-bca1-ad0f003940ed

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Fantastic presentation!

1. I would visit Salem excluding Halloween.  Even though I am from Massachusetts, I have yet to visit Salem despite it being just a little over an hour or so away from my house.  But I do enjoy visiting seaside cities and towns.  I do frequent them over the summer.  Summer sounds like the perfect time to go to Salem as well.  While I may not visit the historical houses they promote on Halloween, I would definitely check out the seaport and other seaside attractions while visiting.

2. I think patrons and visitors of Boston is a fantastic niche market to focus on.  Boston attracts so many visitors for so many different reasons.  I think if Destination Salem promoted and advertised to that market, they would definitely get a good response and receive more attraction from the patrons and visitors of Boston.  Especially during the pandemic, it would be good to promote getting away from the city to enjoy something a little quieter than Boston.

3.  I think Twitter is really the only social media platform to go viral on.  Salem could easily trend and gain the attraction of many users of Twitter.  I guess TikTok could help Salem as well, especially around Halloween.  Though it attracts a younger demographic, there are definitely things to promote in Salem that would go viral on TikTok and make the younger demographic want to visit Salem.

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Great presentation!

1. Sony could have implemented more security to prevent the hacks.  While hacks were rare and not that prominent in 2011, it started to become more popularized over time, so more security definitely would have helped just in case.  I do think if Sony knew they were hacked on April 20th, then they should have told consumers right away, as opposed to two days later.  I do not know how long it takes to “diagnose” a hack, but two days after is way too long to let consumers know their information had been compromised.

2. I do not think so.  New technology is being developed all the time.  People are always trying to find a way to beat it, and over time they most likely will.  I think there will always be a consistent threat of a hack.  Even if new technology and programs say there is not a threat, I think someone will find a way at some point.

3. Sony purchased a $1 million insurance policy for consumers and provided one year of free credit monitoring to consumers as well.  They wanted to show consumers they cared and did not want it to happen again.  Sony was willing to do whatever it took to regain the trust of their consumers again.  They later created a customer appreciation program for those who continued to use Sony and to convince former consumers to try Sony again.

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I thought you had a great presentation great job!

1. It does seem to be an option for “smaller-scale” public figures since they are not as well known and do not receive as much coverage as “large-scale” public figures.  The organization involved could slowly stop coverage on the smaller-scale public figure until no one really notices anymore.  It could work on someone not as prestigious if they were in the public eye but weren’t as prominent.  I feel like this tactic really only works on someone prominent within the organization.  If no one really knows about the person then there is no point in using the tactic.

2. I think his apology should have been a lot better than two sentences.  It left people wondering if they did not know and left those who knew the situation more angry.  He barely acknowledged what he did and just basically said “I’m sorry” and left the situation alone.  I think him removing himself from the public eye was also very ideal.  It helped people forget the situation a little bit and focus was shifted elsewhere.

3. Definitely not.  There is no way sociological change can happen with people who are unwilling to remove colonial ideologies in power.  It’s just not possible.  Especially when they reject more progressive ideas and people.  Change can be made around them, but it would be hard to change from within.  How a sociological change can be made while they are in power, I do not know.

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Hi Isabella, Great presentation!
1. This past october I went to Salem for the first time and the Halloween theme of the city made it a fun experience. I think that I would visit during the other months of the year to see different sites, restaurants and shops but most likely because Boston is so close. I would most likely use Salem as a day trip.

2. A niche market Destination Salem can focus on is locals. Small businesses benefit first from those from the area. To represent those from Salem or from neighboring areas will be the start of spreading awareness of what Salem is year round. Having a huge city near them would also benefit them when trying to get more people to the city. The local marketing approach is definitely the best to make the first step.

3.I think any social media platform would help spread the word about the city and attract tourists. When thinking of the term “viral”, I think of the app Tik Tok. If you wanted to post videos using that platform you may have a good chance of them going viral. All small businesses could be promoted on Tik Tok with videos showing a transition from Halloween to regular season to spread the word that they're a year round city.  Instagram and twitter are also beneficial for any business or organization.

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Great Job on the presentation!
1. I definitely think there was more they could have done. You would think if Sony was known for their technological advancements and success they would have better security and protection to prevent attacks.

2. When it comes to online protection I unfortunately think that there will always be someone one step ahead of all security and will be able to hack into whatever accounts and profiles they want. We can do everything possible to protect our information and help ourselves, such as changing passwords every few months. Even with precautions though, I think it's always possible for someone to be able to hack our profiles.

3. To restore their reputation they added the automated software monitoring and enhanced levels of data protection and encryption. Along with the additions, they were transparent with the public and admitted to not having the best security prior to the incident. I think the apologies and changes within the company definitely proved to the consumers that they were taking the matter seriously and wanted to improve online security.

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Sally, great presentation!

1. Of course, Sony could have had better security especially since they are a huge name in the gaming and technology industry. As for how they handled the case, there should have been complete transparency for its consumers. It felt like this was a last minute “I guess we have to tell them” kind of occurrence.

2. I don’t believe anyone will be completely safe from hackers and identity theft. It’s a part of the modern, technological world that we live in.

3. The investigation was a good start as well as the added security measures and the apologies made by the company.

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1. After seeing the tourism efforts at Salem, I would visit the town in a month other than Halloween. Because I am not someone who is particularly interested in halloween and scary tourist attractions, I would choose to visit Salem in a summer month to explore it from the perspective of a seaport town.

2. The niche markets Destination Salem should focus on would be day travelers looking for a break from the Boston chaos. Although Salem is traditionally known as a tourist town for halloween attractions, utilizing their ocean side location could attract a more laid back public that simply wants to escape the city. Boston locals could be the perfect niche market other than Halloween enthusiasts to takeover the summer months in the town.

3. Social media is a wildly effective form of promotion in terms of tourism because it makes consumers want to do and see what their peers and doing and seeing. Instagram is a very effective social media platform in enticing others to “jump on the bandwagon” in terms of tourist locations that influencers are visiting. Utilizing some micro influencers on Instagram in the Boston area could be the most influential tactic in promoting Salem on social media.

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Isabella, I loved this presentation and the questions you posed!

1. I have visited Salem in the Fall/Halloween but I have also been during the summer and had a really great time! So I definitely think I would visit during any month. The downtown area is so charming and old yet contemporary. The outdoor restaurants are also worth checking out.

2. I think it would be an interesting take to market towards Boston locals or those who live in the city looking to get away to a smaller area for a day. Especially college students who are usually staying in the city but not knowing what else is outside of it.

3. Instagram could definitely help with Salem tourism. The use of IG stories is something I don’t think a lot of organizations/companies/cities use to their advantage. They could also use the reposting app connected to IG and repost rave reviews of Salem tourists.

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Hi Isabella! Great presentation! To answer your questions: 
1. After reviewing this case, I do think that Salem is a place I would visit during any month. I love Halloween and I love visiting Salem during October for that reason. It was interesting to see everything else that can be offered and I think, now, that it would be interesting to go during a different month to get new perspective on the area. Since I’ve only been during October.
2. I think that Destination Salem should focus on people who don’t like Halloween or don’t like crowds because they would only see Salem as a spooky, crowded place that they should stay far away from. They probably think it’s Halloween all year round when, in fact, there is so much that they would enjoy during other months. 
3. I definitively think social media could make Salem viral, as it’s such a powerful, widespread communication tool. I think Instagram would be the most useful as you can engage multiple audiences with different kinds of content (lives, IGTV, pictures, videos, influencers). 

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Hi Sally! I enjoyed your presentation! To answer your questions: 
1. I do think there is more Sony could have done to prevent all of this, specifically their security and prevention efforts for attacks. There could have been a lot more proactive efforts on their part.
2. I don’t think that we will ever live in a world where we a protected completely from hackers as technology keeps advances. But it would be nice to know that companies are putting the max amount of effort that they can into helping prevent privacy problems. 
3. Sony proved that they wanted better security for their consumers by launching the investigation and adding security. It shows that they care about what happened enough to do something about it. 

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Discussion Questions:
1. The NFL advertises football as almost a war-like game, with the players promoted as warriors, which created a “culture of violence as entertainment” (Swann 383). Do you think that this contributed to the normalization of football injuries, and aggressive nature of the game, in the eyes of audiences? As a follow up question, do you think audiences have a twisted/nonchalant perspective on or understanding of football injuries because of the way the NFL has glossed over them/downplayed them?
2. Do you think the NFL creates a safe environment where players can be open about the

injuries they sustain and when they sustain them?
3. Do you think that if Congress had not gotten involved, and that none of the Congressional

hearings had happened, would the NFL still have taken actions that addressed the concussion crisis (such as changing RTP rules and including unaffiliated neurologist consultants among team doctors)?

Panopto Presentation:
https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f4b06d6f-b3ca-4abc-b3f9-ad0f01294de8

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Hi Reese! Great presentation! Here are my answers to your discussion questions: 
1. This tactic of erasure is an option for “smaller-scale” public figures just due to the fact that they are smaller and don’t have as much surrounding them that needs to be taken into account. I think it could work on someone that isn’t royal or prestigious for the same reason.
2. I think that there could have been more substance to the apology, it wasn’t much. To me, this doesn’t show much responsibility and care. An apology should be satisfying, not leaving you wanting more and still wondering what’s going on. But the other things he did did help, such as removing himself. In some situations this seems like running away and it’s irresponsible but I think in his case this was a good option to make everything simmer down. 
3. No, I don’t think keeping this family at such a high status is helpful for sociological change. All it does is give hate a bigger platform and show society that you can still be on top despite all of the problems. There’s never going to change at that rate. 

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1) I think I would definitely want to visit Salem during the Halloween season. As a New England resident, however, I do not know if I would feel inclined to visit Salem during other months. After visiting for the Halloween season, I may feel the need to explore Salem more. I am interested in history, so it might be interesting to learn about Salem without the Halloween distractions.
2) I think it would be interesting for Salem to focus on  the LGBT community in the Boston area. As a Media Studies major, I have read many articles discussing how people who identify as LGBT often relate to the occult and horror. It is a really interesting discussion and I feel as though this would be a very clever market to advertise to.
3) In today's environment, I feel as though Tik Tok and Twitter would be the best social media outlets to use if Salem wanted to go viral. On Tik Tok especially, it is easier for at least one video to get thousands of views. Tik Tok would probably target a younger audience, whereas Twitter would attract an older demographic.

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Hi Ethelle! Great job on your presentation!

1. I definitely think that the way football is portrayed by the media and the organizations normalizes the aggressive nature of the game and the injuries that come along with that. It’s almost like one goes into playing or watching football expecting someone to be seriously injured along the way, rather than hoping that does not happen. And I think that the way the NFL has downplayed these injuries makes people think that they are not as serious as they can really be which makes it seem like all fun and games to most people.

2. After reading this case, I don’t really think the NFL creates a safe environment for players to be open and honest about their injuries. It seems like if they do so, the organization would probably be very upset with them for “making the NFL look bad”. It’s unfortunate because that kind of transparency, especially when it comes to something this serious and dangerous, is very important.

3. I’m not sure that the NFL would have taken actions to address the concussion crisis without Congressional involvement. It seems like prior to that, they did not want to be blamed for the situation and were really denying the claims of causation. I think that the Congressional involvement was definitely the push that the NFL needed to address this issue and take it seriously.

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Great presentation!
1. The war like mentality that the NFL has given to the players and spectators could definitely lead to an altered view on injuries and downplaying any injury the players may have. It’s almost as if the players have been dehumanized and spectators do not see them as everyday people like themselves. They wouldn't think to put themselves in the players shoes because watching the game makes the players seem almost not real and truly just as a game or entertainment.

2. When it comes to concussions, downplaying the severity of the injury definity creates an unsafe environment. If the NFL is withholding information about CTE they will possibly cause long term injuries to these players. Although I don't think it is the NFL’s intentions, many players also may not feel safe when they are injured because they will worry about their future. Many players have been released and let go after suffering an injury and players would rather not address an injury than get the treatment they need.

3. It’s likely that if congress had not gotten involved the NFL would not have taken any of the actions made to address the concussion crisis. Many of the cases that we have looked into have shown that organizations don’t make changes unless they’ve been exposed for any wrongdoings.

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Hi Isabella! Awesome job with your presentation!

1. I would definitely visit Salem during any month after seeing their tourism efforts! It’s clear that they really want to make this a prime tourism destination and it must be worthwhile if they are putting so much energy and resources into it. I have always wanted to visit Salem during Halloween because of a fascination with the history pertaining to the Witch Trials, but now I would definitely consider going at any time to learn more  about the contemporary version of Salem and all that it has to offer.

2. I think targeting New England/Northeastern households is a great idea for Destination Salem because this could be a really nice day trip for families that live in the area, especially during the warmer Summer months when they can walk around and enjoy the sites and shops. This region is most likely to take the time to visit Salem as it would not be an overly far drive/trip for them to take! Especially during the pandemic, this would be a great opportunity to get people from the area to come enjoy the outside space.

3. I feel like using Tiktok could really help Salem tourism go “viral”. A lot of times on Tiktok I’ll see people post about places they go that are really nice or have a lot to do and I’ll plan a trip there with friends, family, etc. If Destination Salem could get some promotion on Tiktok, showing off the sites and all that it has to offer, I feel like people in the area would definitely be compelled to come visit.

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Hi Sally, great presentation!

1. There’s probably some things that Sony could have done to prevent this in the first place being how technologically advanced their company is. Even doing some research on security risks and identity theft throughout the US might have helped them develop their system in a way that it would be less susceptible to a situation like this.

2. I really don’t foresee us ever living in a society where consumers are completely and entirely protected from hackers, identity theft, etc. because there will always be people who understand technology and will be able to keep up as it advances. If there is someone advanced enough to design the system, there is someone advanced enough to hack into it and cause security issues. I think we can work very hard and make this issue more minimal, but I don’t ever see it disappearing entirely.

3. After this situation, Sony recognized that they needed to take consumer privacy and data protection more seriously. They offered apologies, conducted an investigation into the situation, and then implemented new security measures to keep their consumers’ data safe. I think all of this combined demonstrated that Sony was apologetic for what happened and wanted to work not only to rectify this situation, but prevent anything similar from happening again.

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Great job with your presentation, Reese!

1. I think erasure does seem to be a plausible option for “smaller-scale” public figures since they are less well-known and therefore are not making the news as much as someone of a “larger-scale” might be. Not having to take into account all the media coverage that will complicate situations like this makes it easier for a smaller-scale public figure to slowly but surely erase the situation from existence, so to speak.

2. I think maybe Prince Harry should have said more about the situation and really expressed his deepest apologies, showing that he was educating himself about the situation and why it was so wrong. His apology was nothing more than a two-sentence statement to the press which makes it come across as not genuine and insincere. Even just an in person apology might have worked better in this situation so people could see the regret in his face and hear it in his voice. The apology he gave was really impersonal in my opinion which made it less effective.

3. No, not at all. In fact, I think it works in the opposite direction of sociological change – it feels like a regression. Seeing the treatment towards Meghan in the past few months just makes the family continue to look like they have not progressed at all since their past and have not learned a thing about making sociological change. I’m not sure it’s at all possible to change the ideas while the Royal Family is still in power because just by nature of a monarchy, sociological change seems hard to achieve.

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Great presentation!
1. I think because a “smaller scale” public figure has less news coverage and attention compared to a larger scale public figure, this tactic could be beneficial. It seems that it would just be easier to control when they have less of a following and removing all traces of bad press is possible.

2. I think removing himself from the event was a good decision because his presence definitely would have been a distraction especially due to how recent the incident was. Although sitting out on the event was a smart choice, I think a two sentence apology was not affected and not sincere enough. For something so offensive he should have had a well written apology to address to the public in person.

3. No, I do not think holding one single family up at a higher power is beneficial to us. When it comes to sociological change the monarch is at a standstill and has proven they have no intentions of moving forward based on their ideologies and behavior portrayed to the public.

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Hi Ethelle! I enjoyed your presentation! To answer your questions: 
1. I do think that the war-like mentality has contributed to the normalization of aggressive nature in the eyes of the audience. People do downplay injuries and whatnot due to the fact that it’s all part of playing a “full contact sport.” So yes, audiences do have a twisted and nonchalant perspective on injuries within the game. 
2. I don’t think that they have created a safe environment where players can be open about their injuries, purely because injuries continue to be downplayed by the NFL as part of the sport. It’s all part of the entertainment factor and not someone’s well-being. 
3. I don’t think that the NFL would have taken such actions if Congress had not gotten involved and had the hearings take place. They never showed any signs of caring before then. 

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Concussions: A Yellow Flag on the NFL Case Study

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Concussions: A Yellow Flag on the NFL Case Study

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Great presentation Ethelle!

1. I do believe that the NFL’s promotion of football’s “war-like” game contributed to the normalization of football injuries, along with the aggressive nature of the game in the eyes of the audience because as consumers we are conditioned to believe that these components are a given of the sport. Football is a dominant contact sport with masculine figures and this plays a role in how the public perceives football injuries because we believe that as men, they can take a few hits and that they are strong enough to do so. We normalize the nature of the game because it is a traditional part of society, and we can never truly see the repercussions behind the injuries because even the players themselves normalize their injuries in fear of letting their teammates down. The way the NFL advertises football plays a role in how we perceive the seriousness of football players’ injuries, as we can often undermine it due to our projected mentality. I do also believe that audiences have a twisted/nonchalant perspective on understanding football injuries because of the way the NFL has downplayed them in the past and now. Players, as the book mentioned, are perceived as modern gladiators, and perceived as tough men. We live in a society where many male football players may not want to succumb to negative labels about their masculinity, because of how the NFL has normalized football as being a hard-hitting sport. “For many fans the harder the hits, the better” (383). We enjoy promotional efforts that use violence as entertainment, and sadly that affects many people’s perceptions.

2. I do not think that the NFL created a safe environment where players can be open about the injuries they sustain and how they sustain them. Football culture, in my opinion, is toxic because these players are constantly being scrutinized by the public and fear the embarrassment of being called weak for knowing their limits. “Players were taught to ‘ignore the pain and play through it’” because they want to uphold a “tough image connected directly to financial incentives and job security” (383). I do believe that the NFL uses incentives against these players to ensure that they are delivering the violent entertainment the public want as a guarantee. Giving the record of player deaths, I think that they could do a lot better to ensure safe practices.

3. I do not think that the NFL would have taken action that addressed the concussion crisis if Congress did not get involved, to the extent that they did because they have brushed over many deaths from football players to this day, and try to cover up the fact that these injuries football players are facing are not detrimental to their health with “safer” helmets. I can not completely say that they haven’t made efforts in the past, as they did create the “Mild Traumatic Brain Injury (MTBI) Committee in 1994 to improve player safety, study concussion, and help develop team guidelines for return-to-play (RTP) decisions'' (386).

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Nice job Sal! 1. Yeah, I think this could have been avoided. I feel like outsourcing people who are experts in data protection is a smart move. The company can learn and leave the issues in the hands of someone equipped for it. 2. A perfect world of no hacking seems out of reach unless those who are good enough to break in, give up. It's unfortunate because we see expert hackers break into data again and again.
3. I think being apologetic was their first good move in terms of reputation improvement. They also explained their wrongs and have proved that they're going to change the system that cause the breach.

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Great job Isabella!

1. After reviewing this case I would want to visit Salem, excluding October, as they highlighted many different aspects of their town that are also non-traditional to Halloween. They helped to define themselves as a destination that allows for consumers to have unique experiences, and by appealing to niche markets they were able to highlight events that tapped into the Boston Market. Them promoting themed months as well, to highlight their festivals and other activities in Salem such as their November and April Restaurant weeks and May Poetry Months in addition to their other historic landmarks, Peabody Essex Museum, and Salem Harbor are all reasons why I would want to visit outside of the spooky month.

2. I think that another niche market that Destination Salem could focus on is the relationship and dating market, along with the multicultural niche market. I say relationship and dating market, as they can promote their town as a place for tourists to take their significant other out on an adventure. They also have February Salem, so Sweet month, so that is another reason for them to promote this market. They also have Salem Harbor and has the picturesque Derby Lighthouse, and dining village, so even though it is not the most romantic place, this is also an experience that many people would see as a change from their normal “date” setting. I think that there are so many ways that Destination Salem could appeal to the multicultural market as well with its historic landmarks, especially the Peabody Essex Museum that has a storied past and “cultural wonders” (430).

3. I think Instagram would help make Salem tourism “viral,” especially with a few aesthetically pleasing posts that capture the beauty of the historic landmarks, harbor, and events. I also think TikTok would help to capture a live video experience. I see many theme parks like Disney creating promotional efforts by being first-hand guides of the parks and tourist attractions that they believe would appeal to consumers, so this is another outlet for Destination Salem to utilize, as they can capture the architecture, beauty, and history of the town, especially their New England Pirate Museum, which I am sure children would love.

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I really enjoyed your presentation Sally!

1. I think they could have installed preventative hacking software or firewalls from the beginning to prevent the hacking from happening in the first place. With all the revenue they are getting from the gaming industry, I think that they could have implemented smarter computer detection software to track and trace this to prevent this case from occurring in the first place. They did claim that they would re-build their brand and have already implemented this, and in doing so they have put more emphasis on protecting customer services from massive breaches such as this one.

2. No, I do not believe that there will ever be a world where consumers are completely protected from hackers, identity theft, and privacy problems, especially not for young impressionable kids. We live in the age of technology, and many people are extremely gullible and susceptible to clicking on emails that can give your entire computer a virus, or using pirated movie websites, that leave you vulnerable to hackers all because the movie you want to see is available for free. I think that for consumers to protect themselves from hackers, they have to be extremely careful with the personal information they choose to divulge on the internet, especially with hyper-local advertising, and location data.

3. I think that Sony proved to their consumers that they wanted to better their security online by acknowledging that they had a slow response to the massive data breach and expressing vocal commiseration around the breach. Sony’s executive deputy president breaking his silence was a good start, as Hirai and other senior managers bowed deeply to express their remorse. Them also agreeing to provide “one year of free credit monitoring service to users, as well as $1 million insurance policy to cover the possibility of them becoming a victim of identity theft” definitely helped them in this case as well (443). They also were able to integrate additional software monitoring, enhanced levels of data protection along with software intrusion detectors. They also implemented firewalls to rebuild trust and loyalty with consumers and their data protection.

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What Price the Regal Reputation Case Study 

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What Price the Regal Reputation Case Study 

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Nice presentation Reese!

1. I think that the tactic of erasure may be an option for “smaller-scale” public figures, especially if they are not as prestigious, established, or royal, but then again there's never any way to get something completely erased from the internet. I also think that addressing the issue head-on is always one of the best routes to take, but if the person is not as prophesied or idolized by society, then I think there is a way to erase certain details that would not be as detrimental to tarnishing someone’s reputation, preventing it from amassing more public scrutiny.

2. I don’t think anything else but the apology he gave was necessary. I think he understood that his costume was insensitive, and he publicly acknowledged it. I think removing himself from the event and public eye was ideal in this case because he didn’t draw any more unwanted attention towards it, or give the media any more reason to exploit him or the royal family. He came forth with a short and brief statement, that was to the point and addressed the issue head-on. He took accountability and that’s all he really could do, why create more negative buzz?

3. I feel like this is a very leading question, as you have already claimed your opinion within it, but in my opinion, I completely disagree. Yes, the royal family has had a past that some would quantify as troubling, but I don’t think that they carry offensive ideologies. Meghan Markle’s claims are one side of her story, and if the public chooses to believe that, then that is their prerogative. With offensive ideologies, there can never be sociological change, but again this is the public's perception of them. There is also a lot of good that they have done that is overlooked, such as having their own established charities, but the media will continue to divulge their “scandals" for exploitation.

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Hi Ethelle! Great presentation!
1) I believe there are various reasons as to why football injuries have been normalized. I think football has been made such an integral part of American society that it makes football players and fans believe it is the duty of the players to perform their best, even if it means getting inured. To stay in a positive light, the NFL is going to downplay injuries in order to make the sport seem safer than it really is.
2) I do not believe the NFL has created a safe environment for players to be honest about their injuries. I have watched the Aaron Hernandez documentary and it revealed a lot about how the NFL deals with head injuries. The documentary stated that players were given various drugs to put off the affects of head injuries. I believe the NFL cares more about a winning reputation rather than the safety of their players.
3) I do believe that the NFL would eventually have taken action if congress had not gotten involved, but they would not have done so on their own or willingly. It was clear that there was a significant correlation between football players and brain damage. If congress had not gotten involved, I believe that some players or loved ones of players would have spoken out about the issue. One way or another, this issue was going to be discovered.

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Very thorough and interesting presentation! Good job!

1.I think the way the NFL promotes and advertises football normalizes the serious injuries endured in the game. Although there is known risk, the NFL should be more transparent and protect its players rather than nonchalantly say who is injured and who isn't. This promotes violences and dismisses the injuries as "part of the game" rather than coaching and educating their players on how to protect themselves, and effectively play with proper safety.
2. I think there is an ongoing problem in sports, especially professional sports, that forces players to dismiss their pain and down play injuries to put the team above the individual. I think although it is a team sport, the team is only as good as all the individuals so they need to create a free flow of information and promote honestly in how players feel. Otherwise, small and treatable injuries only fester and cause serious issues when unaddressed and untreated.
3. Unfortunately, I think the NFL is about entertainment and the only way for them to be held accountable was through government intervention. This issue would have continuously been suppressed because of the huge profit the NFL gains.

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1) Like many other have said, Sony clearly could have done more to prevent this from happening as they are an innovative technology company. When dealing with customer personal information, it is crucial to ensure that you are doing everything to protect their private information. I believe this should have been Sony's first thought.
2) I find it difficult to imagine there will ever be a world where people do not have to worry about identity theft or hackers. While there are always going to be people who develop software to protect us from these crimes, there will also be people who design software to enact them.
3) Sony ensured customers that they valued security and protection not only by evaluating and updating their current safety software, but also through their communication. They issued apologies through various channels and utilized face to face communication to address the public directly. Along with this, they were open about the measures they were taking to protect consumers' private information.

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Hi Reese, great job!

1. I definitely think the tactic of erasure works more for “smaller-scale” public figures rather than larger ones. Because they are lesser known and the incident may only be brought to light for a certain community erasure might work. An example of this could be currently, there is an author who was highly revered in the book community but has recently been called out for racism in his books. This author is not as well known and thus, the tactic of erasure could work

2. As a 21 year old and member of the royal family, Harry should have known better and thus he deliberately wore this offensive costume to a party. His apology should have been infinitely better however, this response doesn’t shock me as the royal family has quite literally gotten away with murder and nothing has happened.

3. I personally still don’t understand why there is still a royal family, let alone why society is so obsessed with them. Viewing this family to such a high esteem is damaging to them as well as to us. Princess Diana was essentially killed by both the royal family and society and the treatment of Meghan Markle is abysmal.

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1) I think the "erasure" technique would have a vastly different effect depending on how well-known the person was. I do believe it would work better for someone as large-scale as the Royal Family because they are so well established. If a smaller-scale public figure were to get themselves in a scandal, I do not believe they would want to erase themselves from the situation as they do not have a well-known reputation to fall back on. With the Royal Family, however, one or two scandals will not hurt them in terms of the public eye very much.
2) While I do understand why the Royal Family uses tactical silence, I believe Harry's response needed to be more thought-out and polished. The Holocaust had a devastating impact around the world and his costume reflected poorly on the memories of those who were affected by it. However, by issuing a smaller apology, it may make the story stay in the news for less time instead of dragging it on. Still, two sentences was not nearly enough.
3) I think it is very odd to glorify the Royal Family in American culture. However, I think if you are going to associate the Royal Family with their offensive past and ideologies, then you have to so the same for countries such as America. The history of American presidents has been associated with genocide, slavery, and discrimination. Most can agree the Royal Family is problematic.The only real difference is that we elect our glorified family rather than have them born into power.

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Ethelle, awesome job!

1. The way football injuries are portrayed is definitely due, in part, to the way the NFL and society has chosen to view football as a sport. As football is such an aggressive sport but that we play it from elementary age til college or beyond, we view it as “safe”. There are definitely ways that the NFL could be more open about the ways in which injuries could effect the players long term instead of glossing over them/downplaying them.

2. I definitely don’t think that the NFL creates a safe environment for their players. If you get injured its basically the end of your career, so players often downplay injuries which then makes them worse. The NFL does a kind of victim blaming if a player gets injured. Blaming it on the player not the sport or the league.

3. I definitely don’t think the NFL would have done any of this if the government hadn’t stepped in. They care about $$ first and players second because players are replaceable.

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Hi Ethelle, I really enjoyed your presentation. You are so well spoken.

1.  This is a great connection! I definitely think that the presentation of football players as "warriors" normalizes the aggressive behavior. This might be silly, but it truly reminds me of gladiator fights in the Colosseum. I think the idea that complaining/pain = weakness also stigmatizes the conversation of how serious these injuries are to the long-term health of players. With the pressure to appear as a "warrior," athletes (especially football players) can fear losing their job if they showcase concern for their injuries.
I also agree that audiences don't fully understand the risk of repeated head injuries, or the commonality, related to football. This is in part due to the NFL's lack of addressing the topic as well as the discussion not starting earlier in football careers (e.g. middle/high school).

2. Like I stated in my response to the previous question, players can fear losing their jobs if they show too much concern for their injuries. Sports have a short career expectation. There is always someone younger, faster, and in better shape. Despite an increased effort towards the health of players, being open about the severity of an injury could easily mean being replaced. Additionally, at the end of the day, sports/entertainment is a popularity contest. Teams want good PR, and the way to get that is by having beloved players. If they are anything less than a "warrior" (as you called it), then they could lose their appeal with the audience and thus lose their appeal to the team.

3. It appears the NFL and more specifically the MTBI Committee were on track to constantly deny and argue the findings of Dr. Omalu and other professionals in regards to brain injury and football. Congress getting involved and the Congressional hearings are what made the connection undeniable and forced the NFL and MTBI to start addressing these concerns. Without official ruling, I don't think the NFL would have ever taken accountability for the damage footballer's careers had on their health.

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1. I agree that the advertisements contribute to the normalization of football-related injuries.  The idea that these men are warriors and aggressive and use violence to create entertainment means that injury is basically expected.  I think they go too far with those advertisements to be honest.  I think comparing football to war is a little much.  But the advertisements emphasize that injury is basically expected in the game.  I think because they happen too often it’s glossed over.  Every game you watch there is almost a guarantee to see someone leave with an injury.  When you see someone get hit near the head and they come out, it’s assumed it’s a concussion and people move on.  It’s far too common, which is why people treat it as nonchalant.

2. I don’t think the NFL creates a safe environment, but I don’t think they create an unsafe environment either.  Players would not be reprimanded for speaking out about their injuries.  It is up to the player if they wish to discuss their health on a public platform.  Since this case I believe players have been more vocal about their injuries.

3. I think it would have taken longer for the NFL to address the matter.  As more deaths and frankly awful incidents occurred by current and former players, the more the NFL would feel the desire to look at the idea that these were because of injuries sustained playing football.  Congress intervening was for the best, as it sped up the process.

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1. In my opinion, I do feel like this war like mentality has largely contributed to an overarching normalization of aggressive natures in terms of what the audience sees and feels. Because the NFL tends to downplay injuries at their own expense, audiences do not necessarily know just how damaging the sport can be to players. Although they fuel the fire in terms of promoting a more aggressive mentality towards football in general, they definitely hide a lot of injuries to protect the validity of the sport.

2. I do not feel like the NFL has created a safe environment for players to freely report their injuries because it seems as thought they tend to hide injuries to protect their team. If the NFL had created a more safe environment that clearly prioritizes the players health over the game, perhaps players would be more willing to report injuries.

3. I feel as though if Congress had not taken action the NFL would probably not have taken action in addressing the concussion crisis in order to protect themselves. Whenever possible, organizations tend to protect themselves by hiding key information.

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1. In my opinion, the “erasure” technique only works most effectively when the individual in focus is a smaller scale celebrity. When a huge public figure faces a public relations crisis, the information is likely to hang around in the media for a few days or weeks. When we are dealing with smaller scale public figures it is definitely easier for individuals to erase specific situations or ideas.

2. I felt as though his apology was insincere and lacked a lot of critical substance. As a 21 year old he knew what he was doing by getting dressed up, and his apology did not show much respect or regret.

3. Keeping this family at such a high status is not good for sociological change because it keeps traditional ideas and structure alive. Although the royal family arguably does not have any real power in today’s society, they have a made up power based on social hierarchy that fuels their prestige.

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Hi Isabella, great presentation.

To answer your questions:
1. I'd be lying if I said visiting Salem during the Halloween events was not on my bucket list. However, reading about it's history as a seaport has made it more appealing outside of the Halloween-themed activities. I think the Restaurant Weeks is what seemed the most interesting to me. I like experiencing historic or small towns through their unique cuisine.

2. I think all of the niche markets outlined in the chapter were well thought out and matched nicely with Salem's history and tourism goals. Like I said, the Restaurant Weeks and seaside food peaked my interest, so I think the culinary focus would be an effective target. I also think focusing on cruises was interesting and not something that I would have thought of. This is a particularly good market because it is targeting people already traveling and in the vicinity of the town. Because Salem is relatively small, its strengths lie with shorter travel periods. This allows people to experience the rich culture but not run out of activities that align with their interests.

3. In my opinion, Instagram is the strongest social platform for tourism. I think travel decisions are often based on activities and visuals. We travel to places that look interesting. However, I think Salem's strong association with the witch trials makes it difficult for the town to go viral for its other historical aspects. Being one of the first seaports is interesting, but I'm not sure it is "viral" material no matter the platform. I was also impressed with Destination Salem's attention to media relations and travel bloggers. I think focusing on appealing to niche markets and building those relationships will be more beneficial in the long-term than going viral.

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Hi Sally, great presentation.

To answer your questions:
1. As most of our classmates have mentioned, Sony could have had more preventative security and system scanning in place in order to avoid a hacking case. However, I think the fact that they were dealing with another hacking attack from the group Anonymous at the same time played a large role in Sony's inability to prevent the initial hacking. Also, since hackers are evolving just as fast as technology (if not faster), it is difficult for organizations to determine how much security is enough prior to the attack.
2. To answer this shortly: no, there will never be a world without hackers, identity theft, and privacy.
These were all issues (except our current definition of hacking) prior to the Digital Age that were only made more prevalent with advances in technology. As these advances continue, so do the skills of hackers and online criminals.
3. We've always heard "actions speak louder than words," and I think that is especially true with crisis communication and PR tactics. It's one thing to apologize and another to run an internal investigation. I think the customer appreciation also showed good will and care for their consumers' troubles.

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1. I think the reason why "erasure" tactics are more common amongst larger, established organizations or public figures like The Crown is because they deal with so much media attention that it is impossible to address every situation brought to their attention. When I was abroad, one of the speakers for my Media in Britain classes was a PR professional who worked on Prince Charles's team, and she provided some insight into how they have to make these response decisions. As for a smaller public figure, I think they would receive similar backlash for brushing over a crisis or poor choice. I think it would be less effective on a smaller scale since a less prestigious group/person would not have as many events/topics to emphasize in order to move past the scandal.

2. The Royal Family has a history of racism and insensitivity, especially since the monarchy was built on British colonization, as you mentioned. As a governmental figure, I think Prince Harry should have issued a more formal, sincere and longer response that referenced the effects of these insensitive actions on marginalized people who are also citizens. I think cases of racism or implicit bias deserve greater importance from the government. However, I do think removing him from the event was a good decision and should have been a part of the tactic in addition to a better apology.

3. I think it is important to report on the Royal Family to an extent since they are a part of Britain's government. Moreover, similar arguments can be made about the US government and politicians which was also built on colonization. However, I don't think the romanticization of the Royal Family and their scandals (especially in American culture) is beneficial to societal growth. I, personally, wish they were viewed more as political figures than celebrities. I don't think I'm equipped, however, to make an argument on whether or not the Royal Family should continue to be in power, and as long as they are in power they will be in the news.

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1. I think that the video games do, in a way, glorify the aggressive nature. Not because they are trying to promote aggression but rather, players get the feeling of victory over rough-housing that they are not actually physically doing. They begin to associate winning with playing aggressively but since it is a video game, they are not physically reminded of the consequences. However, I do not think that audiences have a twisted perspective on football injuries because everyone is aware of how physical pain feels and how it may be dealt with. While I doubt audiences have or ever will have a good understanding of the degree of the physicality, I wouldn't say they are unaware.

2. I think the NFL has improved over the years about being transparent with player injuries. While I think there are many people who work towards hiding the true nature and the injuries that are possible, people are also learning that the truth has ways of coming out and that there is no point in trying to bury it.

3. I do not think enough change would have happened had congress not gotten involved. Change would not happen unless it were called for legally or socially and therefore, there would not have been enough pressure on the NFL to do something unless they were confronted by congress.

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1. I am a scaredy-cat when it comes to anything scary or horror themed, but as someone who loves historical places, I think I would have to visit because there is no other place like it.

2. They have such a niche history that they could focus on almost anything about American History. I think that Salem could hone in on witch-crafting and other supernatural elements because no other place can compete with their history.

3. Tiktok is very big right now and people love conspiracy theories as well as anything paranormal. There is a whole section on Tiktok dedicated to witch crafting and other related topics so I think Tiktok would be a great platform for them.

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Hey Ethelle, Great presentation!

1. Yes, I think that the way the NFL regards football it can lead to a culture where injuries are downplayed and serious ones can be left untreated. I think that this type of mindset could lead to spill over to the consumers having a more nonchalant attitude towards the violence.

2. No I don’t think so. I say that going off how they attacked research that went against what they wanted. I think that the NFL fosters a secretive and unwilling to share information mindset.

3. Perhaps if the situation had gotten bad enough maybe they would have. At that point they would have tried to spin it as they were looking out for the players, but if that didn’t happen I don’t think that they would have addressed it at all.

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Hi Isabella, really nice job with the presentation

1. Yes, I would. I think so of their added touches have been great to boost tourism in Salem.

2. Maybe crafting, beer lovers, historians, tourists who want the fall feel without crowded “tourist traps”, people into witch culture?

3. So recently I keep seeing like “hidden locations in the state I live” on tik tok where they are advertising either a really pretty spot/food joint/or some hidden gem, perhaps thats a way to draw in a younger crowd for Salem.

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Hey Sally, nice presentation!

1. They could have done an evaluation of their system ahead of time so that way they weren’t vulnerable to an attack.

2. No I don’t, but I think that there are ways to stay ahead of the problem and protect yourself as well as your clients.

3. I think that their communications issues to start hurt their case, but since they were able to apologize for their actions and make changes I think that went a ways to help their relationships with the clients.

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Hey Reese, Really good presentation!

1. I think that perhaps it would. With the royals since that have such a long bloodline and are known worldwide there is less of a chance that tactic can work with them.

2. I think that an apology would have made a better statement than just avoiding the topic and disappearing from the public eye.

3. I think that the constantly evolving stories involving Megan aside, the royals don’t seem to make a lot of statements that benefit any social/cultural change that is happening today. They all seem to stay rather quiet on these subjects and I wish that they spoke out more.

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1. I think the emphasis of that “culture of violence” as explained in this case undoubtedly made way for the normalization of these terrible injuries. This emphasis leads fans and viewers in general to believe that to sustain such injuries is normal. So, to answer your follow up question yes, audiences definitely have skewed perceptions of football injuries.

2. I do not think the NFL creates a safe environment for injured players. I think the organization instead instills ideas of weakness in association with succumbing to injury.

3. Unfortunately, I think that the actions the NFL took would not have been set forth without congressional intervention. Maybe there would have been other pressures coming from fans if players acted as activists, but overall I think the Congressional involvement led directly to said changes.

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Great presentation!

1. I am a little biased because I actually like 15/20 minutes away from Salem. Ironically, I have never been to Salem during the Halloween season because it is so busy. But I have visited in the Summer very frequently and it has really expanded and flourished as an all season spot. They have some great shops, restaurants, and a beautiful walkway along the water I go to frequently.
2. I think one of the niche markets I have seen grow for Salem is the restaurant/foodies. Their craft beer, trendy restaurants, and niche food locations have made Salem grow tourism and foot traffic as they become a more lively and up and coming location.
3. I think TikTok would be a great way to expand their media coverage. As the demographic becomes more young and lively, I think targeting our generation and young professionals on TikTok could expand Salem's media coverage.

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1. I would visit Salem during any month. From the presentation, it can be understood that they really do have more to offer than just Halloween related tourism, though that does sound like fun to me, too!

2. I think Destination Salem would benefit from focusing on families as an escape from their every day lives.

3. I think Instagram and now TikTok could help make Salem go viral. Nowadays before traveling it is normal to do research on social media platforms not just search engines. So, seeing pictures of desired locations or honest reviews of experiences there could definitely help drive tourism to Salem.

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1. I think it would have been hard for Sony to prevent this incident. Nowadays it is ever so common for large and trusted organizations to be hacked, so I think initial prevention would have been hard.

2. I would like to think that there is opportunity for growth in privacy protection, however I think we are far from it, because as our technology has increased so has the ability for hackers to hack.

3. Sony was able to revive its reputation by launching their investigation and proving to consumers that they wanted to do better for the future.

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1. I think this tactic worked because of how established the family is. With that being said, I don’t think it would work as well for someone less established or without as big of a safety net that the Prince had.

2. I think Prince Harry’s apology was definitely lacking empathy. Due to the sensitivity of the leaked photos, he should have exuded more of an apologetic attitude.

3. I think that it is important to acknowledge such issues and the ongoing issue with Markle in order to ignite change. It is important to hold such establishments accountable for these harmful actions in order to set a precedent for the future.

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Hi Ethelle, great job on your presentation!

1. I definitely think that the “war like mentality” that the NFL has given to players and game has altered the way spectators view injuries. I think that the way that portray this has normalized these severe injuries. In addition to normalizing the severity I think the NFL also downplays the long term effects. I also feel that fans think of this injuries as inevitable when they watch football, almost as if they expect to see it happen.

2. I don’t think the NFL has created a safe environment for players to be open and honest about their injuries. Since so much is out there about the effects of these injuries, players may steer clear of getting involved in this issue.

3. I don’t think the NFL would have taken action if the Congress had not gotten involved. I think prior to this they didn’t take much action or even responsibility for the matter. They continued to downplay the issue and shift blame away from the league.

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1. After reviewing this case I would definitely visit Salem outside of the Halloween season. I think there is a lot to see and do there that is not limited to just the months of September through November.

2. I think a niche market to focus on would be the tourism factor. The fact that Boston is so close to Salem is a huge advantage for the area. It can be promoted as a day trip or overnight trip for those who are visiting Boston and wish to get out of the city for a day or two.

3. I think Instagram and Tik Tok would be two big platforms for this to go viral on. Instagram would allow visitors to share images and videos and even tag specific locations they are at while using a hashtag. Tik Tok is another platform known for viral videos. All it would take for something to go viral on Tik Tok would be an aesthetic video of the town.

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1. Sony is a large company and it is public knowledge that they have mass amounts of data and personal information. It was only a matter of time until something of this matter occurred. On one end, because of this, they should have seen it coming. On the other end, there are powerful people who know how to manipulate technology which can't be accurately prevented.

2. No, I do not think there will ever be a world where consumers are completely safe because technology is constantly evolving and changing, faster than ways to protect ourselves from hackers and identity theft.

3. Sony made sure to promise to their consumers to take action and make things right considering the fault was there own. Promising and following through with an investigation helped prove to consumers that they were dedicated to improving on their issues.

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Hi Sally, great presentation!

1. I do think that there was more that Sony could have done to prevent the case in the first place. They should have had more security measures in place to ensure the prevention of hackings. The fact that they were such a huge name made them a big target for something like this, they should have been more prepared.

2. I don’t think there will ever be a world where anyone is completely safe from hackers and identity theft. If anything I think this is more likely to happen now than it was in 2011 due to the increase in technology.

3. What helped Sony’s reputation most was changing its security measures. This proved to people that they genuinely cared and wanted to prevent any similar situation in the future.

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1. I think that erasure as a tactic only works for more higher profile figures because they have more to fall back on. Therefore, smaller-scale public figures would be less successful than the royal family.

2. Prince Harry could have had a stronger apology. It was clear that Prince Harry knew that there were other tactics to fall back on and that he would not need an apology that was too in-depth because he would be fine after time.

3. I think its extremely harmful and not helpful towards social progression. It is clear that despite the apology, things are not changing and therefore, they do not mean the words that they say. Their actions do not reflect the problems that they are creating. It is still a viral and popular topic to discuss because the issues repeat themselves rather than getting better.

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Hi Reese, great job on your presentation!

1. I think this tactic could be an option for a “smaller-scale” celebrity, however I don’t know if it would work as well. I think the reason why it worked for the royals was because they are all such big names so an overall joyous event overpowered Prince Harry’s scandal.

2. I think removing Prince Harry from the event was a respectable move. I do feel that an in-person apology would have been more sincere rather than a short apology.

3. I don’t think the royal family has done much to bring about societal change. I think a lot of their beliefs are based on tradition which has lead to the situation with Harry and Meghan. I think they have the opportunity to bring about change publicly if they ever chose to do so.

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Hi Ethelle,
Great presentation! To answer your discussion questions:
1.) I believe that the way in which the NFL advertises the game as a "war-like game" definitely contributes to the normalization of football injuries and the aggressive nature of the game. Due to the fact that it is advertised this way, the public doesn't think twice about the severe injuries that players suffer because it is so normalized.  I definitely think that this contributes to the audiences nonchalant perspective in regard to football injuries.
2.) I don't have much knowledge on the NFL as a whole, however, based on your presentation I would believe that the NFL does not create a safe environment for players to speak about injuries. I would assume that there is a very "hush-hush" attitude that is projected onto the players in regard to this manner. If NFL players were to be fully transparent with the public about the severity of their injuries it would bring about negative publicity for the organization.
3.) I am unsure if the NFL would have taken action in regard to football injuries if Congress did not get involved. I think that Congress getting involved gave the NFL the extra push to address the severity of this issue.

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Great work on your presentation! I've always loved this case, and you did a great job addressing the facts and analyzing it!

1. As a sports comm major I have watched this documentary a number of time nad discussed the sports of Football in depth. I definitely think that since the sports is described as a physical,war-like, aggressive sport for “tough” guys, serious physical and mental injuries that come from football are not looked at as significantly. I don’t think us as spectators fully understand the sports and how it negatively affects the brain and body because of the way the NFL glosses over injury.

2. I think the NFL says they have a safe environment for players to express concerns about injuries, but I don’t think they truly care. I think the NFL cares way more about their reputation than the safety of their athletes. They will do anything they can to make it seem like they have everything under control, when in reality they only care about maintaining a positive image and keeping football as the top sport in America.

3. I don’t think they would’ve addressed the situation as seriously as they were forced to because of the congressional hearings. Eventually, they would’ve gotten so much hate from past players and spectators/fans that they would’ve had to make changes anyway, but again I feel like they would do anything to clear their name and keep up their reputation, regardless of what that means for athletes, fans, families etc.

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Hi Isabella,
Awesome presentation! To answer your discussion questions:

1.) I personally would not be too pressed to visit Salem outside of the Halloween season. I think they did a great job of rebranding Salem in order to attract tourists on the "off season", however, I particularly will always associate the fall and halloween season with this destination.
2.) I believe that tourists visiting Boston would be a successful niche market for Destination Salem to focus on . Salem could be portrayed as a great day trip or over night during a tourists stay in Boston, due to the fact that the destinations are close to one another.
3.) I would say that Tik Tok could be a successful social media platform for Destination Salem to consider using. Many travel Tik Tok videos go viral now a days. I also believe Tik Tok is the easiest app to gain viral attention on at the moment.

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Hi Sally,
Great presentation! To answer your discussion questions:

1.) I believe that there is more Sony could have done to prevent this case from happening in the first place. Sony is a leading technology innovator. Hacking situations take place all the time within technology. I think that the company could have had some sort of plan ready in case of a hacking scandal ever taking place.

2.) I do not believe that there will ever be a world where consumers are completely protected from hackers, identity theft, and privacy problems. With all the technology we have, issues like these are bound to happen. What matters is that technology companies are constantly prepared to handle these issues.

3.) Sony proved to consumers that they wanted to better online security by changing its security protocol. I believe that taking this step could have saved their reputation.

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Hi Reese,
Great presentation! To answer your discussion questions:

1.) I believe that this tactic could most likely be used in terms of a "smaller-scale" celebrity, however, I do not know how effective it would truly be. I believe the reason that it worked for the royals, in this situation, is because they are such a high power name that they are almost untouchable in the public eye.

2.) I would have liked to see Prince Harry execute a more in-depth apology. Even a video statement would have been better than publishing two sentences about his extremely offensive actions. I think it was a good idea to remove himself from the event and the public eye. However, I do think more should have been done in addition to this.

3.) I do not believe that viewing this family at such high standards is at all helpful to sociological change given their past and current status. I don't think that they will be "cancelled" in any way due to their power, however, I do not believe that they are a good example of sociological change.

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Great work on your presentation!

1. I’m personally not a huge fan of halloween and I don’t really get spooked out by that kind of stuff, so I would definitely visit salem during any time of the year. If they have made efforts to change or enhance their tourism efforts then they must have some great things to offer outside of the halloween/fall season.

2. I think Destination Salem should focus on those who are not going to Salem for the spooky/halloween stuff. Maybe those who live in the Boston area taking a day trip or people passing through and don’t think to stop because it isn’t spooky season. Instead of a huge touristy spot and getting more tourists, they could maybe focus on the locals.

3. Social media could definitely help boost tourism in Salem. I think Instagram and Twitter are always good social media platforms, but right now I think Tik Tok is where it is at. If Salem used Tik Tok to continuously post content about Salem, showing off the town and all it has to offer, it could easily reach the for you page and attract a lot of new people. People believe everything they see on tik tok, and are always looking for new places to go or things to do that they found on Tik Tok.

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Nice work on your presentation!

1. Sony is a huge technology company, so there must be ways in which they can prevent cases like this from happening. We expect companies such as Sony to have advanced technology and security systems in place, so the fact that they got hacked definitely causes some distrust from consumers

2. There will never be a wold where people don’t get hacked. If there are people smart enough to create these insane security programs, there are also people smart enough to hack those security programs. As consumers, we have to acknowledge that and continue using online/technology services at our own risk.

3. Sony not only performed an investigation, but they also gave compensation to those effected by the hacking, and changed their policies to ensure consumer safety and security. They remained dedicated to their consumers and did basically anything they could to maintain thei trust and loyalty.

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Great work on this presentation! Really interesting case and very timely.

1. Like many of my pees have said, I do think that erasure could be used fo public figures who are less famous or don’t spend as much time in the spotlight as bigger celebrities, such as the Royal family. Since smaller scale celebrities tend to have less of a following and not as much time in the media, it would be easier fo them to use erasure as a comm tactic because there is less out there to erase.

2. Prince Harry could have definitely given a better,more genuine and articulated apology. To me, his apology was virtually ineffective, however like some of my peers have said, the royal family is known for getting away with anything, so part of me isn’t surprised that he didn’t get as much heat for this incident as he should’ve or could’ve.

3. The Royal family is a very interesting topic. I personally don’t care if there is or isn’t a royal family, however I have to say reading their history (like looking at cases such as this one) and watching shows like The Crown do give me a better understanding of the Royal family and who they are. There is a lot of sneaky stuff that goes on behind the doors of Buckingham palace, but I think before we label the royal family as murderers or people who refuse to reform, we should look at their history and gain an understanding of where they came from and why they are the way that they are. Still, my trust and care in the matters or the royal family is virtually none.

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1.I do think that the war-like way football is portrayed by the media definitely has contributed to the normalization of injuries and aggressive nature of the game as it is almost expected watching a football game that at-least one player is going to end up injured. Since viewers expect players to be injured they do not take into consideration the detrimental affects those injuries can cause for their physical and mental health which then in turn ends up as the audience having a nonchalant perspective and twisted understanding of football injuries.

2.I do not think that the NFL created a safe environment where players can be open about the injuries they sustain. I think that football culture encourages the players to get over it and downplay the injury for the sake of the sport.

3.I do not think that if Congress had not gotten involved the NFL would have taken action and addressed the concussion crisis as they would rather protect their image as a company. Congress most certainly put pressure on the NFL once they got  involved in the issue being the only reason why it was addressed.

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1. After reviewing this case, I would love to see Salem during halloween season as I love Halloween attractions as it is personally my favourite time of the year. In regards to the off season months, I would still be interested in going to explore Salem further and read more into the towns history.

2.Niche markets I think Destination Salem should focus on is the foodie/drink market. The people who live exploring new restaurants and different types of food and drink would be inclined to visit salem more to sit down and see what the town has to offer.

3. I think social media such as Tik Tok would be a great way to make Salem tourism “viral” I know on mine and many other peoples “For You Page” recommends me hidden gems to visit all around the United States and things to do in each location. This would also target a younger demographic eager to travel and see new places.

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1.I do think that Sony could have done more to prevent this case from occurring in the first place. Sony is not a small start up company, they’re a massive successful global company with the resources to implement extra security precautions to prevent hackers from accessing confidential information.

2.I think with the way technology is processing today there will never be a world where consumers are completely protected from hackers, identify theft, and privacy problems. While security measures now more than ever need to be taken, there will always be a loop-hole which allows hackers to access confidential information at the expense of the consumer. Worded simply as we create more advanced technology hackers will create more advanced hacks to get into systems.

3.In terms of reputation management, Sony proved to their consumers that they wanted to better their security online by recognizing the need for consumer privacy and how important it is for consumers data and online information not to be leaked. They went about this by conducting a formal investigation into the case then worked on bettering their online security and implementing new data protection systems. They also released apologies to consumers through different media platforms to address the public that they are aware of the issues occurring and that it is a very important thing for them to fix.

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1.The tactic of erasure can be  an option for “smaller-scale” public figures as they are less well-known meaning they will receive less media coverage hence the situation is less likely to blow up on the internet. Although erasure is a tactic there is never a way to truly remove something on the internet for good as once something it is posted it will always exist on a platform or someones personal cell phone.

2.Prince Harry defiantly could have done more in terms of an apology. I think this case lacked critical thinking skills on his ends as he was fully an adult when this occurred. His apology seemed insincere and as if he was only doing it because he had to.

3.I think viewing the royal family as such high status is harmful and problematic as their ways of thinking are not progressive. Keeping the family at such a high status only fuels their wealth and status and keeps those traditional values and idealizations present in society today.

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Hey Ethelle,

Awesome presentation!
1.  I definitely agree that this perception of football as a “war-like” game has contributed to the normalization of injuries and the aggressive nature of the game. I think that audiences do have a more nonchalant view of injuries in football because of the way the NFL portrays the game and glosses over the injuries. Due to the nature of the sport being full contact and the way that the NFL talks about the injuries that happen constantly, I think audiences view it as normal and almost expect injuries to be aprt of the discussion of what makes a great game/player.

2. I don’t think that the NFL creates a safe environment for players to talk about their injuries open and honestly, due to the fact that injuries are consistently downplayed and glossed over. Injuries in the NFL are viewed more of an entertainment factor rather than in a discussion about a player’s well being as it should be.

3. I absolutely do not believe that the NFL would have taken the steps and actions that they did had Congress not gotten involved. I think they would have continued operating the way they were and used injuries as an entertainment factor and continued to harbor a more dangerous environment for their players.

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Hey Isabella,

Great job!
1. Yes, I think I would visit Salem at any time during the year because of its numerous offerings and historic tradition. I think the tourism efforts were a great way of showcasing the town in a different light and emphasizing the values and benefits of the town beyond the “October experience.” I think the campaign showed a great new perspective on Salem that people would be interested in.

2. I would think that Destination Salem would be successful focusing on are the Boston locals and visitors in Boston looking for a day trip. It was touched on in the case, but the Boston markets present great opportunities to garner tourism year-round and would present as an opportunity to break away from the city for a day.

3. I think social media would be a great tool to make Salem tourism more viral as social media serves as an incredibly powerful communication tool. I think both Instagram and Tik Tok would be the best social media/apps to have content or messaging go viral as it hosts multiple audience segments and allows for easy spread of content. There are also a number of tools of the platforms that would help in garnering attention, such as stories, IGTV, reels, and standard posts on Instagram alone.

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Hey Sally,

I really liked your presentation, great job!

1. I do think there was more that Sony could have done to prevent this situation from happening. As one of the leaders in technology, Sony should have placed more emphasis on security and prevention of such attacks.

2. Unfortunately, no, I don’t think such a world will ever exist. I think that it’s the nature of technology for their to always be a risk to security. As we continue to improve and update technology, there will be new gaps and holes in the technology for the ever-improving hackers to find and take advantage of.

3. Sony proved they wanted to better their security online by first launching an investigation to look into the situation and making the necessary changes to improve. They also remained transparent with their communications and apologized for their gaps in security prior to the incident.

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Hey Reese,

Awesome job!

1. I think that the erasure tactic is definitely better suited to “smaller-scale” public figures and wouldn’t work as well on an organization or figure that is much larger in the public. “Smaller-scale” figures don’t have the same amount of coverage and are perhaps not as well known, and therefore, they can get away with a bit more and maybe hide certain details and such. However, it is important to note that nothing is truly ever erased, but it would definitely be easier for smaller scale figures to be able to reduce a negative impact through the erasure tactic.

2.  I think that Prince Harry should have issued a longer, more formal, and more sincere response. While the response he gave is not surprising given the history of the royal family, Harry’s costume was an extremely poor reflection on himself and the family and the response should have reflected the severity of his actions, which I don’t think it was. Harry should have known better and I feel like his response was not a substantial apology for his actions.

3. Absolutely not. While I can understand the historical significance and tradition of the royal family, it unfortunately keeps traditional ideas and structures at the forefront of society and I believe limits the socio-cultural change that would otherwise occur. I won’t deny that the family has done good in the past, such as their charitable contributions and establishment of charities, however, their existence and placement on such a high pedestal poses a significant cultural problem. The same can be said for the way other countries idolize their own important historical figures, including the US and the idolization of prominent figures that were involved in discrimination, slavery, and even genocide.

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1. I am not sure how much more could have been done to prevent the hacking, but I think Sony should act as a leader in technology with transparency in terms of potentially cyber security issues. They should be transparent on the efforts used to protect their consumers data.
2. Unfortunately I feel as though with growing technology, we are only increasing our chances of cyber security issues and identity theft. Almost everything is moving toward digital keeping and though it is helpful and convenient, society as a whole is very trusting of technology.
3. Although they waited a little bit of time, conducting an investigation and communicating their concerns showed they intended to protect their consumers. Additionally, they took steps to show further transparency, gave free trials, and put FAQs to show they were not hiding any parts of their investigation.

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Hi Reese! Good job!

1. I think erasure can only be a successful use on small scale figures because there’s less at stake. Larger public figures have significant more media and news coverage. Smaller scales are easier to control and less crisis possibility.

2. I think there could have been a more thorough apology but removing himself helped. His two sentences left the publics wanting and needing more. An apology should leave a public satisfied not still unsettled. I do feel there is power in a short and sweet response, but this one did not leave the public feeling any better but rather worse.

3. People are very invested in the royal family and it supports an ideal of tradition that leaves society stagnant. The irony is they do not have any governmental power, it is just a statement and reputation that they are held up on a pedestal. The tradition continues despite they have no actual power, its just power given to them by the people.

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Hi Reese. Great presentation! 1. I believe the erasure tactic would definitely work with smaller scale public figures. The smaller the public figure is the quicker the public forgets about something they may have done. With a very well known public figure the erasure tactic would be much more difficult and I think would end up hurting the public figures reputation even further. 2. I think Prince Harry removing himself from the public eye and the event was definitely the right move to make. However, I think the apology he gave was kind of empty. To me, it is easy to tell that Prince Harry was really sorry his reputation was being tarnished and not actually about what happened. 3. I think if anything sociological change is regressing with what is going on with the royal family. They have not progressed at all and it seems that they never will. As long as the family remains in power I believe they will try to hold as much tradition as possible.

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Hi Isabella, nice presentation!
I have always wanted to visit Salem due to its unique history. After reviewing this case, I definitely think I would want to visit the city for more than just its history as it informed me about other cool things that the place had to offer.
Destination Salem should definitely focus on making the whole town something that the tourists visiting can experience in a day so that they are better able to portray that they are more than just a "witchy" town. By doing this, they can make it known that they have a plethora of options available to tourist activities.
When I think of viral, I instantly think of TikTok videos. I get a lot of tiktoks on places/restaurants in NYC or Upstate NY that you should visit and these types of content are really popular among TikTok users. I believe that teaming up with travel bloggers and influencers to produce similar content for Salem can really help them promote their tourism.

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Hi Ethelle, great presentation!
To answer your questions, I do think that because the NFL advertises football as a very rough and almost war-like game, it has contributed to the normalization of injuries and the aggressive nature of the game. I also think it is something that transcends to not only just professional football but also football played in school and colleges.
2. Do you think the NFL creates a safe environment where players can be open about the

injuries they sustain and when they sustain them?
I don't think NFL has created a safe environment for players can be open about injuries because they almost view it as something to talk about in the news (part of the reason also being the media using it for entertainment purposes)
I don't think that the NFL would have taken any actions to address the crisis because if it were solely upto them then they would have downplayed any rising situation because of the power they hold over their players. They also have a strong reputation so it would be easier to not address certain things unless they really had to, and I think the congress being involved is one of those decisions.

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Hi Ethelle, great presentation! I do think that the war-like perspective associated with football games in the NFL has contributed to the normalization of football injuries and aggressive nature of the game. People glorify football players to the point where they don’t view them as normal human beings capable of beings seriously hurt. With so many injuries occurring each year, people view them as just a part of the game. This leads to a twisted perspective of athlete  injuries as many fail to acknowledge the serious risk it poses to the health of the athlete. 2. I don’t think the NFL creates a safe environment where athletes can be open about their injuries. The NFL’s money comes from the fact that it is so highly revered and such a fundamental aspect of American culture. If athlete injuries were actually portrayed as serious as they are, it could put the NFL’s reputation at risk and damage the business. 3. I don’t think the NFL would have been as quick to act on the concussion crisis had the government not gotten involved. Based on this case and prior information, it has shown the NFL really cares about the entertainment aspect of the game and not as much about the players well-being. The involvement of congress really pressured the NFL to address this issue as it poses a threat to the NFL’s reputation.

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Hi Ethelle, great presentation! I do think that the war-like perspective associated with football games in the NFL has contributed to the normalization of football injuries and aggressive nature of the game. People glorify football players to the point where they don’t view them as normal human beings capable of beings seriously hurt. With so many injuries occurring each year, people view them as just a part of the game. This leads to a twisted perspective of athlete  injuries as many fail to acknowledge the serious risk it poses to the health of the athlete. 2. I don’t think the NFL creates a safe environment where athletes can be open about their injuries. The NFL’s money comes from the fact that it is so highly revered and such a fundamental aspect of American culture. If athlete injuries were actually portrayed as serious as they are, it could put the NFL’s reputation at risk and damage the business. 3. I don’t think the NFL would have been as quick to act on the concussion crisis had the government not gotten involved. Based on this case and prior information, it has shown the NFL really cares about the entertainment aspect of the game and not as much about the players well-being. The involvement of congress really pressured the NFL to address this issue as it poses a threat to the NFL’s reputation.

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Hi Sally. Great presentation! 1. I think Sony could have prevented this from happening had they been more concerned about it in the first place. Being that they are one of the leaders of the technological world, they should have been more concerned with security and made it their largest priority. 2. I don't think the say will ever come where the public won't have to worry about hackers or identity theft. As technology evolves to help protect people's private information, hackers evolve with it learning new ways to acquire whatever information they desire. 3. Sony proved they wanted to better their online securities by taking action towards improving them as soon as the identity theft situation unfolded. They didn’t spend much time trying to figure out how to explain themselves. Instead they got right to work fixing the source of the problem.

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Hi Isabella. Great presentation! 1. I believe Salem is some place I would definitely consider visiting outside of Halloween. Other than being known for witches, Salem is also a seaside town with many other attractions than just those highlighted on Halloween. 2. I think there is a huge market of people who visit Massachusetts seaside towns every summer. While many of those towns are on Cape Cod or islands off of it, Salem could market themselves to that crowd in hopes that they gain more and more traction every year, eventually cementing themself as a Massachusetts summer town. 3. I think the social media platform that would most help Salem expand their tourism is Instagram. Being that they are trying to showcase what Salem has to offer, what better way to do it than through photos on Instagram. It would be much more effective than descriptions of the town on a platform like Twitter.

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Hi Isabella, awesome presentation! 1. After seeing the extensive tourism efforts, I feel more inclined to visit Salem in a month other than October. I have always been interested in the history of Salem and think it would be fascinating to visit and explore other aspects that make Salem unique. With its close proximity to Boston, I see a trip to Salem plausible in the near future. 2. I think a niche market Destination Salem could market towards would be city locals. By utilizing their oceanside area, they could encourage city locals to use the area as a peaceful escape from the busy city. With the many cute shops and restaurants, it would be the perfect destination for a relaxing day trip. 3. I think Tiktok would be the perfect social media platform to help Salem go viral. Many trends begin on Tiktok and videos that promote unique destinations can become very popular. In addition, Instagram is a prime spot for food pages that can encourage tourists to go to the area. By creating a food Instagram page for Salem and the surrounding area it could encourage more visitors.

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Hi Isabella, awesome presentation! 1. After seeing the extensive tourism efforts, I feel more inclined to visit Salem in a month other than October. I have always been interested in the history of Salem and think it would be fascinating to visit and explore other aspects that make Salem unique. With its close proximity to Boston, I see a trip to Salem plausible in the near future. 2. I think a niche market Destination Salem could market towards would be city locals. By utilizing their oceanside area, they could encourage city locals to use the area as a peaceful escape from the busy city. With the many cute shops and restaurants, it would be the perfect destination for a relaxing day trip. 3. I think Tiktok would be the perfect social media platform to help Salem go viral. Many trends begin on Tiktok and videos that promote unique destinations can become very popular. In addition, Instagram is a prime spot for food pages that can encourage tourists to go to the area. By creating a food Instagram page for Salem and the surrounding area it could encourage more visitors.

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Hi Ethelle. Great presentation! 1. Football is a physical game and always has been. While I do agree the NFL does portray football as a war-like game, I don't think that has contributed to the normalization of football injuries. Injuries are something that has always been a known risk of playing the game of football. If anything, I think in recent years the NFL has been leaning away from promoting football as war-like. It is causing more parents to not allow their children to play but most importantly the concussion and CTE knowledge the NFL has gained in the last decade is something that has caused them to be a lot more cautious. 2. I think in this current day and age, the NFL is definitely a safe environment where players are open about their injuries. The knowledge players have today about anatomy and their own bodies I think even forces them to be too cautious sometimes. While I believe every team is a safe environment to share injuries, I still think some players choose to keep them too themselves because of their own burning desire to be on the field. 3. I believe by today, the NFL absolutely would have taken action regarding the concussion issues. While they originally tried to keep it hushed, I think the NFL quickly realized this was a much larger issue that could not be covered up and something that had to be addressed head on.

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Hi Sally, great presentation! 1. I think there are definitely actions Sony could have taken to prevent this from happening in the first place. Being a tech company, they could have conducted research on possible security risks and how to prevent them. 2. I really don’t think we will ever live in a world where consumers are protected from hackers, in fact, I see it getting worse. Although the advancement of technology can help increase security measures and develop more advanced security systems, it can also create more platforms and outlets for hackers. 3. Although Sony’s initial response lacked effectiveness, they eventually issued an apology. They realized how crucial it was to protect their consumers from further attacks so they conducted research on the issue and were able to implement more advanced security measures.

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Hi Reese, awesome presentation! I do think erasure could be a plausible tactic for “small scale” public figures as they are not as well known and receive less coverage compared to “large scale” public figures. With less of a following it would be easier to erase the bad press surrounding the person involved. 2. I think Prince Harry could have done more regarding his apology. His two sentence statement came off as ingenuine and made it look as though he was not educating himself on the issue at hand. 3. I do not see this as beneficial at all, in fact I view it as the opposite. The treatment of Meghan Markle including their racist comments makes them look as though they have not moved past their colonial ideologies and paints them in a very negative light. 

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Hi Reese, awesome presentation! I do think erasure could be a plausible tactic for “small scale” public figures as they are not as well known and receive less coverage compared to “large scale” public figures. With less of a following it would be easier to erase the bad press surrounding the person involved. 2. I think Prince Harry could have done more regarding his apology. His two sentence statement came off as ingenuine and made it look as though he was not educating himself on the issue at hand. 3. I do not see this as beneficial at all, in fact I view it as the opposite. The treatment of Meghan Markle including their racist comments makes them look as though they have not moved past their colonial ideologies and paints them in a very negative light. 

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Hi, Ethelle! Great job on your presentation!

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Hi, Ethelle! Great job on your presentation!

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1. Football is tough, aggressive, and based to a degree on the potential to defeat the opposing team by sheer force. Therefore, because the NFL advertises football as a war-like game, audiences are more likely to view it as entertainment in the form of a full contact sport that downplays injuries. Oftentimes, individuals are so focused on the game and following the orders and strategies of the players that when a player does sustain an injury, it only results in a momentary pause in the game that then picks right back up after a short period. Furthermore, the way that the NFL handles and downplays the injuries of the football players allows audiences to pay less attention to medical emergencies and more on the entertainment aspect of the game.

2. After reading about this case study, I do not think that the NFL fostered a safe environment that would allow players to openly discuss the impact of their injuries. Players seem to be treated as another body feeding into the larger game of football as a form of entertainment.

3. If Congress had not become involved in this case, I do not believe that the NFL would have tried to promote a transparent environment of addressing the concussion crisis. Once the government becomes involved with an organization, they bring immediate attention and weight to the gravity of any situation.

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Hi Isabella, nice job on your presentation!

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Hi Isabella, nice job on your presentation!

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1. After reviewing this case, Salem is a destination I would love to visit during any month. Although I love Halloween and have always wanted to visit the town during the holiday, I am also a huge history buff and would love to explore some of their other historical destinations, such as the seaport and the House of Seven Gables. I always enjoy spending time in historical towns, especially during their quieter seasons. Since Boston is also in close proximity to Salem, it would provide a quality day trip from the busier city.

2. I think Destination Salem should target a niche market such as culinary bloggers and other individuals who love food in order to draw more attention to their restaurant scene.

3. When I think of a social media platform that would enable Salem tourism “viral”, Tik Tok comes to mind. Although many of its users are children and young adults, a lot of the local businesses could promote their history and offerings during the days leading up to Halloween. I think Instagram would also help in drawing awareness and engaging in a large audience given the app’s many visual offerings.

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Hi Sally, great job on your presentation!

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Hi Sally, great job on your presentation!

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1. I do think that there is more Sony could have done to prevent this case from happening, specifically in terms of how they safeguard private user information as well as improving their security efforts.

2. I do not believe that there will ever be a world where consumers’ information is completely protected from hackers and privacy concerns. Given the scope and range of technology, companies need to ensure that their security systems are also advancing with the changing landscape as hackers also continue to adapt and become more sophisticated with how they obtain private information.

3. Sony proved to its customers that it was trying to better their online security by conducting an investigation into the breach and then communicating what future actions would need to be followed to secure and improve this area.

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Hi Reese, great job of explaining the facts of the case!

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Hi Reese, great job of explaining the facts of the case!

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1. I believe that this tactic of erasure could potentially work for a “smaller-scale” public figure. Given that they do not hold the same level of celebrity could allow them to quietly disappear from the spotlight in the face of a scandal.

2. I do not think that Prince Harry’s apology was enough. Although he was younger at the time, being a member of the royal family should not have allowed him a free pass to excuse his costume choice. Not only should he had known better, but he should have also understood the message and sentiment that is connected with those symbols and time in history. Although removing himself from the event and public eye was ideal, his apology seemed impersonal and lacked any type of indication that he had learned from his mistake.

3. I feel like this is a slightly biased question since you already gave your opinion within the presentation. However, given the current nature of the monarchy, I do not believe that they carry offensive ideologies. The Queen has no real power within the government, and her duties today are merely ceremonial in nature. Today, the Royal Family is largely involved with a number of charitable organizations. Since they live in the media spotlight, coverage of the family is bound to be exaggerated and focused more so on negative events. In addition, Meghan Markle’s story only represents one side of the greater picture, and the Royal Family has already taken actions into addressing her claims privately, which demonstrates that they are being proactive.

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1. In the wake of checking on this case I would need to visit Salem, barring October, as they featured a wide range of parts of their town that are additionally non-conventional to Halloween. They assisted with characterizing themselves as an objective that considers buyers to have extraordinary encounters, and by speaking to specialty markets they had the option to feature occasions that took advantage of the Boston Market. Them advancing themed a very long time too, to feature their celebrations and different exercises in Salem like their November and April Restaurant weeks and May Poetry Months notwithstanding their other memorable milestones, Peabody Essex Museum, and Salem Harbor are largely reasons why I would need to visit outside of the creepy month.

2. I feel that another specialty market that Destination Salem could zero in on is the relationship and dating market, alongside the multicultural specialty market. I say relationship and dating market, as they can advance their town as a spot for sightseers to take their life partner out on an undertaking. They additionally have February Salem, so Sweet month, so that is another justification them to advance this market. They likewise have Salem Harbor and has the pleasant Derby Lighthouse, and feasting town, so despite the fact that it isn't the most heartfelt spot, this is additionally an encounter that numerous individuals would see as a change from their ordinary "date" setting. I feel that there are so numerous ways that Destination Salem could engage the multicultural market too with its notable milestones, particularly the Peabody Essex Museum that has a celebrated past and "social marvels" (430).

3. I figure Instagram would help make Salem the travel industry "viral," particularly with a couple of tastefully satisfying posts that catch the excellence of the noteworthy milestones, harbor, and occasions. I additionally figure TikTok would assist with catching a live video experience. I see many amusement parks like Disney making special endeavors by being direct aides of the parks and vacation spots that they accept would speak to purchasers, so this is another source for Destination Salem to use, as they can catch the engineering, excellence, and history of the town, particularly their New England Pirate Museum, which I am certain youngsters would adore.

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1. I think the manner in which the NFL advances and promotes football standardizes the genuine wounds suffered in the game. Despite the fact that there is known danger, the NFL ought to be more straightforward and secure its players as opposed to casually say who is harmed and who isn't. This advances violences and excuses the wounds as "a component of the game" instead of training and instructing their players on the most proficient method to ensure themselves, and successfully play with appropriate security.

2. I think there is a progressing issue in sports, particularly pro athletics, that powers players to excuse their torment and down play wounds to place the group over the person. I think in spite of the fact that it is a group activity, the group is just pretty much as great as every one of the people so they need to make a free progression of data and advance really in how players feel. Something else, little and treatable wounds possibly rot and cause significant issues when unaddressed and untreated.

3. Shockingly, I think the NFL is about diversion and the lone route for them to be considered responsible was through government mediation. This issue would have constantly been smothered in view of the immense benefit the NFL gains.

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1) Like numerous other have said, Sony plainly might have accomplished more to keep this from occurring as they are a creative innovation organization. When managing client individual data, it is critical to guarantee that you are doing everything to ensure their private data. I accept this ought to have been Sony's previously thought.

2) I think that its hard to envision there will at any point be a reality where individuals don't need to stress over data fraud or programmers. While there are continually going to be individuals who create programming to shield us from these wrongdoings, there will likewise be individuals who plan programming to establish them.

3) Sony guaranteed clients that they esteemed security and insurance not just by assessing and refreshing their present wellbeing programming, yet additionally through their correspondence. They gave expressions of remorse through different channels and used eye to eye correspondence to address the public straightforwardly. Alongside this, they were open about the actions they were taking to ensure shoppers' private data.

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1) I think on the grounds that a more limited size well known individual has less news inclusion and consideration contrasted with a bigger scope person of note, this strategy could be useful. It appears to be that it would simply be simpler to control when they have to a lesser degree an after and eliminating all hints of awful press is conceivable.

2) I believe eliminating himself from the occasion was a decent choice since his quality unquestionably would have been an interruption particularly because of how later the episode was. Albeit sitting out on the occasion was a shrewd decision, I think a two sentence expression of remorse was not influenced and not genuine enough. For something so hostile he ought to have had an elegantly composed conciliatory sentiment to deliver to general society face to face.

3) I do not think holding one single family up at a higher force is advantageous to us. With regards to sociological change the ruler is at a stop and has demonstrated they have no goals of pushing ahead dependent on their belief systems and conduct depicted to general society.

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Hi Adrianna! Thank you for your comment! I agree that the NFL does create this environment where it's frowned upon to be honest about injuries that are sustained all in the name of maintaining a certain reputation. I  like how you explained that transparency when it comes to this is very important, otherwise it can have dangerous consequences.

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Hi Adrianna! Thank you for your comment! I agree that the NFL does create this environment where it's frowned upon to be honest about injuries that are sustained all in the name of maintaining a certain reputation. I  like how you explained that transparency when it comes to this is very important, otherwise it can have dangerous consequences.

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Hi Emily! Thank you for your thoughts! I would definitely agree that the way the NFL is watched by viewers causes players to be seen as just part of a game rather than humans who can get seriously hurt. I also agree that there is definitely a trend where organizations don't make real change unless they're exposed for wrongdoing.