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As we work towards approaching problem solving in an effective manner, share with us a time when you encountered an impactful and innovative problem and the steps you took to overcome it. Let us know, by posting your story on Padlet and you will stand to win a Google Nest Hub - 2nd Gen this Q1 2022 Townhall.

You can also like or comment on any of your colleagues’ posts to show your encouragement and support for them.

You may refer to the sample story on the right for your post. please note that your story has to include your company email address at the bottom of the post, and has to be submitted by Monday, 7 March, 12pm (Local Time).

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Open to all Shopee and SeaMoney employees

Registration for Townhall is mandatory

Padlet post has to be made by Monday, 7 March, 12pm ( Local Time)

Only 1 post allowed per employee

Not to share any confidential data, i.e. performance data, metrics

It is recommended to include pictures, gifs, or videos in your post

Post has to include your company email address at the bottom of your post

All posts are subject to approval by the Townhall Committee before they are showcased on Padlet

If chosen as a winner, your story will be featured during the Townhall

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Despite my anxiousness, I was tasked late last year with something that was out of my specialisation - Project Management. It was a request I had raised with my manager earlier during our 1-to-1 sessions as I wanted to hone my skills which she confidently delegated to me thereafter. As I was always involved in the later stages of planning, I possessed minimal skills and knowledge. I was overwhelmed at first when I did not know what to do. Later part, I realised that the key was to break down each step and to segment out my priorities so that I could branch out the solutions and steps to proceed from there. Using a step-by-step approach would better organise my tasks and hence a clearer view of what needs to be done.

user.99@shopee.com

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In 2022 we are committed in Shopee México to increase our brand awareness, but also have a big challenge in terms of optimizing our budget in media expense. That set up an opportunity for our February campaign since the original plan was to produce a TVC and launch into massive media, however we adapted and took a step back to re-asses our options to leverage new communication means at lower cost but with a higher reach. First of all we deeply analyzed our current market situation and competitors to set up a budget according to the size of our seasonality, second we learned and took other Shopee markets as benchmarks to leverage on the best practices to come up with a final solution.
Our solution was to run a product placement campaign with TV Mini segments that were going not only to generate reach but also increase our connection to the Mexican market and differentiate from our competitors. We challenged ourselves creatively to deliver the messages in the most impactful way and we were able to feature local celebrities into Shopee TV mini segments to contribute to boost awareness and credibility, had a dynamic in the most famous comedy show in México in the top rating channel for young people and we were even able to have Shopee presence in big events relevant to Mexican people, such as, official Mexican Soccer team matches qualifying for World cup and in the 4th quarter of LVI Super-bowl through virtual activations. Results showed a great reach and effect on app install uplifts.  In summary I felt really proud of be able to adapt to new challenges along with my team, run towards our objective in innovative ways and achieve results that are impactful to our business and meaningful to our Shopee consumers in Mexico.

josafat.vazquez@shopee.com

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New Blacklist keywords approach to reduce false positives .

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New Blacklist keywords approach to reduce false positives .

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Problem: Among the "Blacklist" keywords, there were some cases that created false positives. With the increasing number of new listings created, this meant that the workload was also increasing quickly; however, we have limited manpower to check these cases. This meant that there was a huge risk of having on a daily basis workload on post that do not represent a treat for the company

Problem structure: We needed to identify the top offenders (keywords) that had a fail rate lower than 20% and target those with the biggest volumes of created QCs. If a better way to target "Prohibited" items was found, the pilot project could be extended to next words. This was needed since the number of QCs was increasing, but the available manpower couldn't increase at the same rate.

Plan and Analyze: Top 7 offenders from Local market were targeted to start the analysis. The target was to find the most common repeated words to enhance the algorithm's effectivity. While working on this, it was discovered that through regex manipulation, a white list could be created. A whitelist is a word, or group of words that could change the meaning of a "prohibited" item into an "accepted" item. It was found that through this approach, the number of created QCs could be reduced significantly, while maintaining all prohibited items.

Expected results by this initiative could help us keep the same manpower till’23, while increasing the accuracy of the existing blacklist algorithm without making any significant changes to its core structure.

axel.villalva@shopee.com