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Chan, T. and Chen, D., 2021. Comparison of Sodium and Saturated Fat Content Between Domestic Pasta Sauce and Imported Pasta Sauce in Canada. BCIT Environmental Health Journal.

Summary: This source talks about the methods of how grocery store pasta sauces are made and how certain ingredients are vital in their flavor and taste. This source is important in my studies due to the fact of whether pasta sauce can be made solely from fresh ingredients and not processed supplies.

Fabricant, F., 1992. Sauce Makers Smile At the Rage for Pasta. The New York Times.

Summary: This source talks about how an Italian cultural family kept their business of making pasta sauce and their processes in making it. Very important to my entire studies.

Trevena, H., Dunford, E., Neal, B. and Webster, J., 2014. The Australian Food and Health Dialogue–the implications of the sodium recommendation for pasta sauces. Public health nutrition, 17(7), pp.1647-1653.

Summary: This source talks about the implications of sodium in pasta sauces and its effects on its non-processed nature. A large point in my studies with being able to promote freshly used ingredients.

Video Example #1:
Leggo’s Pasta Sauce Commercials TV Ad Collection. www.youtube.com, https://www.youtube.com/watch?v=aF6EjZqvuzE. Accessed 5 Apr. 2022.

Porretta, S., and H. R. Moskowitz. ‘Optimizing Food Products for Export. A Typical Case History (Pasta Sauce) Demonstrating Testing - Optimization - Segmentation’. Industria Conserve (Italy), 1997. agris.fao.org,

Video Example #2:
Leggo’s - Making The Love. www.youtube.com, https://www.youtube.com/watch?v=vBREKUM8yNg. Accessed 5 Apr. 2022.

Video Example #3:
Barilla | Masters of Pasta with Roger Federer & Davide Oldani (Extended Version). www.youtube.com, https://www.youtube.com/watch?v=W7rOLRlqhuM. Accessed 5 Apr. 2022.

Video Example #4:

Dolmio Advert Italian Representation. www.youtube.com, https://www.youtube.com/watch?v=dAjff7u3dkk. Accessed 5 Apr. 2022.

---. www.youtube.com, https://www.youtube.com/watch?v=dAjff7u3dkk. Accessed 5 Apr. 2022.

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For the colour scheme, I had chosen a range of red and green to match the vibrant colours of fresh ingredients such as Tomatoes and Oregano. This should create a pop and stand out dramatically from the surroundings

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I tested between a range of bold, solid, and cursive types of font and I believe that for the intended audience that an authentic cursive calligraphy style would be best suited, such as 'Lucida Calligraphy'.

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There are a couple of different tones that I want to create in the promotional video. The feeling of security and warmth within a home to be safe is one of the biggest tones which will be captured throughout the entire video. The other tone would be happiness and laughter to see an elderly woman be so joyful and even a little bit cheeky, so that that emotion can be expressed onto the audience and create that feeling amongst them.

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The camera pans into a home kitchen with a grandmother facing her back towards the camera chopping up ingredients.

"When you make Nonna's sauce, you have to use the best ingredients"
- Cuts to a scene being first-person walking through a crop field of fresh tomatoes that haven't been picked.
- Then someone takes a tomato off the branch and then cuts back to nonna.
- Close up and slow motion of tomatoes being washed under a tap in a sink
- Switches to the tomatoes being cut close up to see the detail and vibrant red colors of the tomatoes.
- Switches quickly back to a view of Nonna saying:
"Make sure you don't cut yourself, otherwise I will hear it from your mother" (This is said in a humorous way to create laughter in the video)
- Show the tomatoes being thrown up in the air with water around them to create excitement
- Show clouds of herbs being thrown up as well next to them
- Show cooked spaghetti being thrown up as well next to them
- As they all fall slowly, it all funnels together and cuts to a scene of a young boy eating a fresh plate of spaghetti
"Nonna, but how do you get it to taste sooooo good"
- Camera switches to a close up of Nonna's face winking directly at the camera and saying:
"It only tastes good after I give it Nonna's little touch of love ""Wink"""
"Haha, okay Nonna, but really, how do you do it"
- Camera pans to Nonna holding a jar of *Brand Name* pasta sauce and says:
"Nonna only cooks with *Brand Name* pasta sauce. Nothing tastes better *Brand Name*
- Cuts to a scene of fresh ingredients falling into the jar and the lid on top acting as a suction/black hole to close the jar.
- Has a black background with the Jar isolated with text on the screen saying:
"It doesn't get better than this...... well that's at least what Nonna says"
- You hear Nonna in the background saying:
" I heard that"

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After completing my mind map, my message and idea still remains the same with no alterations to it. The mind map really opened up a number of actions that will be made in the creation of the video in relation to narrowing down my target audience, capturing specific parts in the video, what emotions it will create and where it could possibly be located in creating and capturing it all as one.

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Inspirational Promotional Video Example #4

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Inspirational Promotional Video Example #4

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This promotional video is a 'Dolmio' pasta sauce advert. This one is a little different to the others as it is a cartoon based advert to try and attract a younger audience towards and also to give it an iconic look. It still uses the approach of using family, fresh ingredients and the form of excitement of eating lasagne!

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ATTENTION
Capturing the surroundings to create the feeling of being within the space and a part of it. Creating the feeling of warmth, happiness, and security within a home space.

INTEREST
Using the targets audience's interest in how it reminds them of their own lives and how Italian cultural families interact with one another. Grandparents, family, dinner arrangements, etc. These all bring the feeling of similarity and comfort to feel secure in what they're watching and potentially purchase the product.

DESIRE
Nonna tastes the sauce and says, "Oohhhh, tastes like heaven. But only after Nonna's touch"

ACTION
Showing them the freshly washed, cut, and cooked ingredients, and the process of it being complete (In a short period) at the end shows that it's the best. Nonna may say:
"Nothing beats the fresh taste"
"Nothing beats Nonna's way"

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Inspirational Promotional Video Example #3

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Inspirational Promotional Video Example #3

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A Barilla promotional video focuses more on the Pasta rather than the sauce, but the approach in the video creates good ideas in a couple of different ways. Firstly, having a famous celebrity creates attraction, interest, and validity within the video, and secondly, the use of camera angles around the preparation of freshly cut ingredients, specifically the tomatoes creates a form of assurance that the food is fresh and non-processesed.

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Barilla | Masters of Pasta with Roger Federer & Davide Oldani (Extended Version)

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Inspirational Promotional Video Example #2

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Inspirational Promotional Video Example #2

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Another Leggos promotional video. This one I particularly like as it has both a cheerful and warm approach in the ideas behind the advertising. I feel drawn in as it has high relevance to myself and my Italian culture with my Nonna (Grandmother)!

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Inspirational Promotional Video Example #1

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Inspirational Promotional Video Example #1

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Leggos Italian cooking sauce promotional video. These number of different promotional videos help target different audiences is open to a range of interpretations in a number of different audiences!

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Leggo's Pasta Sauce Commercials TV Ad Collection

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The target audience I plan to target in my promotional video would be specifically:

Italian culture

Elderly

Mothers/Fathers cooking for children

Non-processed buyers

Vegetarians

I plan on targeting these audiences due to the similar comparisons to one another and how each individual audience would have a high interest in the story behind the product.

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My initial thoughts about the course were very open and exciting as I have done a little bit of video making and I really wanted to learn how to do it properly. Plus, targeting audiences correctly was one thing I had read in the outline of the course which was a particular interest of mine in a personal task in creating an online business. Learning these tools and techniques in digital media and advertising would help largely in my approach to advertising.

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Create an idea that isn't known or is common. The topic can be similar but advertisers a new idea or concept.
The goal is to hopefully create an interest in a similar audience but capture them in a different way.

This could include:

Promoting a video that would be expected to target a certain audience, but introducing and attracting other similar audiences as well.

Giving a product a 'twist' and a different approach on it.

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Movies

Animated

Action

Drama

Horror

Thriller

Sci-Fi

Gaming

FPS style games

Racing

Adventure

Mobile Gaming

Esports

Streaming

Career out of streaming

Types of streaming

Sports

Soccer

Football

Boxing

Food

Pizza

Italian Food

Zeppole

Italian pasta sauce

Architecture

Classical Architecture

Modernism

Racism Awareness

Indigenous issues

Domestic Violence issues

Native Americans

Coffee

Coffee Beans

Caffeine

Music

Italian Music

R&B Music

Classical Music

Techo Music

Alcohol

Italian Imported (Grappa)

Local Australian made products

Spirits

Process of production

Beers

Star Wars

LEGO

Effects on children

Benefits and educational purposes

Mental Health Awareness

Impacts

Treatments

Causes

Dropshipping training promotion

Processes and rewards

Shoes

Sneakers

Fashion Sneakers

Dress Shoes

Books

Non-fictional

Fictional

Video equipment

cameras

lighting equipment

audio

Cologne

Men's

Women's

Clothing

Hats

Shirts

T-Shirts

Formal shirts

Pants

Trousers

Shorts

Jeans

Jewelry

Watches

Necklaces

Rings

Ankle bracelets

Bracelets

Earrings

Sporting equipment

Football boots

Shin pads

Gloves

Helmets

etc

Mobile phones

Apple

Samsung

Differences between Samsung and Apple

A new and improved mobile phone that's the best of both

Monuments

Museums

Art Galleries

Indigenous galleries

Computers

Laptops

PC

How / learn how to build them

Touch screen

Optometry

Effects of digital devices on eyesight

Eyeglasses

Engineering

Civil

Mechanical

Electrical

Space

The study of space

The space station

Rockets

Astronauts

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Focus my ideas on my Italian culture and food-related topics as food is of large importance in Italian culture.

The approach is to promote an Italian tomato pasta sauce brand through its homemade/fresh approach with fresh ingredients and non-processed ingredients. "Nonna's Way!"

Brand Name Ideas:

Nonna's Way

The fresh taste

Nonna's touch

Home of Italy

Italy's Way