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Recommendations and  Tentative Conclusions - Secondary Research 

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Recommendations and  Tentative Conclusions - Secondary Research 

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Anticipated Findings:

Both agencies will have different reach figures on social media, we anticipate Rothco will have a higher reach.

Clients will have a higher reach than both agencies.

Clients will spend more money on advertising their own brand.

It will become evident that an increase in ad spend increases sales.

The most effective form of online marketing will be highlighted.

Recommendations:

Both agencies should increase amount in marketing budget for their brand.

More time should be allocated to establishing an online presence for the business.

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Secondary Research

According to ‘UK digital marketers prefer to use their knowledge and time to attract clients, rather than spend money on marketing.’

According to this, the top four marketing activities that digital marketing agencies engage in are: content marketing, social media, SEO and email.

While SEO and email are certainly popular activities with 66% and 64%, respectively, of marketers engaging with them, the hand’s down winners of our survey were content marketing (71%) and social media marketing (86%). In the UK Just 16% of digital agencies spend money on online advertising for themselves (Brynley-Jones, 2015)

Bibliography:

Brynley-Jones, L. (2015) 16% of digital marketing agencies promote themselves via online advertising - our social times - social media for business. Available at: http://oursocialtimes.com/16-of-digital-marketing-agencies-promote-themselves-via-online-advertising/ (Accessed: 25 November 2016).

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Limitations:

At this current time, there are no logistical limitations to my research as I have had co-operation from the companies involved for interviews and sharing of their data.

Limitations to my qualitative research could potentially be that the industry leaders might not be completely truthful about the current state of their business. For example, what they are saying is happening on the inside may not be the case at all.

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Recommendations and Tentative Conclusions - Primary Research

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Recommendations and Tentative Conclusions - Primary Research

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Interview with Karl O'Brien

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Research Brief and Research Design (Amended) 

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Research Brief and Research Design (Amended) 

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“Digital Marketing Agencies and their role in marketing themselves”.

Very well written client and research briefs, issues and research proposal/objective clear (but I would suggest rewording somewhat).  Easy to follow.  Re. your specific objectives, you have a lot in each, perhaps break down some more?

Objective of Research:

To research and explore the creative digital space in Ireland in regards to marketing their own business and then create a research report for Effector on this subject.

Suggestion – change to?

·         How can Effector manage the creative digital and social media space to gain a more effective market presence?

Specific Objectives:

To carry out Quantitative and Qualitative research to determine the social media reach of different client brands and the brands of other digital agencies versus Effectors own social media marketing for themselves.

To create a solution and develop an idea for creative digital agencies to improve their own social media marketing management and increase their own brand success.

I suggest you split first above into  separate objectives, e.g.:

·         To determine how Effector currently uses social media to market itself

·         Assess Effectors current social media reach

·         Assess the social media reach and effectiveness of its clients (brands?)

·         Ditto for competitors?

Perhaps rephrase the second objective

·         Propose options to improve Effector’s effective use of social media in marketing itself

This should make it easier to identify what research you need to do at each phase of secondary & primary research.  See what you think, and reword as you see fit,but I feel you have a very good idea of how to go about it, and the rest of your work looks fine.  Enjoy Xy��W| ~�

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Name: Katie Mannion
Student Number: 12446172