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Vivy Yusof is a Malaysian Online Entrepreneur. No stranger to fashion, she co-founded the renowned Malaysian shopping site, FashionValet. At 26, she’s already established herself and has made her presence known in the local industry. Apart from being an entrepreneur, Vivy is also well known in the blogosphere. Her blog Proudduck gives readers insights to her hectic schedule, witty sense of humour and sense of style. However, don’t let her fashionista status fool you, as Vivy had graduated in law from the London School of Economics and also holds the title Business Development Manager of Proven Holding. 

While Vivy’s days are kept incredibly busy with work, she somehow also manages to make motherhood look effortless. Even with her schedule Vivy still ensures family life is her number one priority as she juggles between meetings and dirty diapers. Vivy Yusof inspires me because her life shows that you can be successful and headstrong; you can be establish yourself even at a young age

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Vivy Yusof is a Malaysian Online Entrepreneur. No stranger to fashion, she co-founded the renowned Malaysian shopping site, FashionValet. At 26, she’s already established herself and has made her presence known in the local industry. Apart from being an entrepreneur, Vivy is also well known in the blogosphere. Her blog Proudduck gives readers insights to her hectic schedule, witty sense of humour and sense of style. However, don’t let her fashionista status fool you, as Vivy had graduated in law from the London School of Economics and also holds the title Business Development Manager of Proven Holding.

While Vivy’s days are kept incredibly busy with work, she somehow also manages to make motherhood look effortless. Even with her schedule Vivy still ensures family life is her number one priority as she juggles between meetings and dirty diapers. Vivy Yusof inspires me because her life shows that you can be successful and headstrong; you can be establish yourself even at a young age

by:ftn

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The success of Yusof’s translated into hundreds of thousands of followers on her social media accounts which meant clients. “They were my only customers when we first started. Maybe, they only bought for the first time just to support me,” she added. Her readers had been with her since 2008. This she says, became an edge against their competitors.

Two years into the business and after doubling their revenue, Yusof felt comfortable. However, big competitors started coming to Malaysia and she recalls that it made her feel anxious. “When I read the news about them coming, I remember thinking that it would be the death of us because they are bigger,”
=she admitted.

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Every great idea has a story to tell. Vivy Yusof drew on her experience with online shopping in the UK and explained that it was the convenience of shopping from her own bedroom that changed her student experience. This accessibility changed the way people viewed shopping and created a whole new dynamic – one she wanted to bring home.

“We used to spend every weekend rushing from one end of town to another to shop for new clothes. We wasted so much time on travelling and that was the moment we thought it would be a great idea to start something online,” recalls Vivy.

In that inspired moment, with whatever little savings they had, limited knowledge of running an online business and a whole lot of drive and determination, the duo went ahead with their ambitions and laid the foundations of FashionValet, an online shopping site featuring home-grown designers which has achieved the eight digits revenue mark to date.

search by:Khairul nasharuddin

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1.                                                                                                                                The couple’s education prepared them for a world away from fashion  she had read law while he had studied aeronautical engineering. Unable to design, they set out to replicate the multi-label model of popular UK-based online retailer ASOS, where a variety of designer brands are offered under one roof. To differentiate their site from others, they planned to stock local designer labels.FashionValet made its debut just one month later as Vivy was relentless in making sure that it happened as soon as possible. Word was that international conglomerates were looking for a slice of the same pie and she was adamant that they would be first in line to take fashion e-commerce mainstream. It was this objective that pushed them to take a leap of faith with no business experience. When told that website development would take between three and six months, Vivy insisted that the pace be stepped up. FashionValet was kick-started with RM100,000 and launched in November 2010 with 10 local brands. Today, what began as a start-up with just Vivy, Fadzarudin and friend Asma Nasarudin now has 30 employees and stocks more than 300 brands from across Southeast Asia.

~Adam Tony~

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was born out of the love for well-branded scarves. With the modern city girl in mind, dUCk wants to convdUCk ey the message that wearing scarves should be a celebrated act among women, whether Muslim or not. The dUCk brand revolves around a character named D and the evolution of dUCk goes hand in hand with her life and adventures, which are shown in illustration form.

Founded by popular blogger Vivy Yusof, dUCk launched on May 5th 2014 and since then has risen quickly in its popularity among scarf-wearers. Unique in presentation and packaging, dUCk is known to be different from the rest, something the team at dUCk take very seriously

BY : IMAAN AISYAH

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The Millennial Trend

Yusof, as the face of the brand, does most of the marketing and PR for their company. She doesn’t believe in other people doing it for them or using too much of their budget, paying for advertisements. “The only person who knows the brand better is me. I use my Instagram a lot to market [FV] and that’s where the creative side of me comes out,” she says.

She finds social media to be extremely potent, something the older generation might find hard to grasp. Their clientele is mostly women between the ages of 20-40 – right in the cross-section of internet-savvy generations. It again comes back to knowing and having a connection with her customers which gives her an insight on what they want next. “People get bored easily nowadays. It prompted us to have daily new arrivals. I would say the hype goes very fast. A big launch this week will be forgotten the next,” she says. “It’s a very fast moving industry so we constantly have to come up with something new. Customers are smart. They compare and read.”

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TIPS ON HOW TO MAINTAIN THE QUALITY OF THE FASHION 

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TIPS ON HOW TO MAINTAIN THE QUALITY OF THE FASHION 

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To maintain the quality of the products in Fashion Valet, there are four important characteristics such as price, consistency, quality and track record of a fashion designer. However at the same time they always support the new fashion designers who want to create a new name in the local fashion industry.

BY : AININ AZHARI

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Find out how Vivy Yusof and her husband Fadza started their fashion conquest through Fashion Valet.

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Vivy Yusof - Founder of Vivy Fashion Valet shares her remarkable success story.

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Vivy Yusof, founder of Vivy Fashion Valet sits down with us and shares with us her journey into the e-commerce space.

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FashionValet devised exclusive collaboration collections with local designers such as Mimpikita and INNAI RED. Price points vary, although luxury labels such as INNAI have developed more accessible, affordable lines for the collaborations. This year, the collaborations were expanded to include celebrity collections, with the first being an eight-piece Raya collection with Nora Danish. Moving forward, FashionValet has plans to collaborate with international designers and celebrities, beginning with personalities from Indonesia. According to Vivy, their main challenge at the moment is in scaling up, adapting what has worked in Malaysia on a much-larger scale. The company is expanding its local operations with a new office in Empire Damansara. Regional expansion includes the setting up of an office and warehouse in Indonesia. It already has substantial presence in Singapore and Brunei. Through it all, Vivy’s motivation is grounded on her goals for FashionValet and her partnership with husband Fadzarudin.

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