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These forms allow for Sparrke to have full copyright ownership over all content and footage taken for the promotional video

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Interesting checklist for non sexism campaigns 

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Interesting checklist for non sexism campaigns 

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Sourced from my reference list 5, this article gives an interesting look at how we can question certain alcoholic campaigns. After looking at a few, I could not find one that did not have at least one of this dot points.

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Insight into the emotion evoking process I will conduct

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In this popular 5 Seeds cider ad, It claims it is "Not as sweet as you think" with two men dressed as women promoting it.

the fact that they have to dress men as women in order to promote a cider product is ridiculous. Funny, yes, to some, but it can also be seen as extremely offensive and does not help give men more comfort knowing they will not be judged for drinking it.

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In the second campaign, this company is again insinuating that cider only comes from mum's purse.
-Why do they assume ciders are only for women?
These two ads are blatantly aimed at straight, men. Why must they move further away from both women and sexual orientation in order for it to be accepted?

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In this cider campaign, they are insinuating it is 'gay' to drink cider. This in itself is a stereotype and in my opinion, quite offensive to the LGBT community.

-Why is it considered 'gay' to drink cider?
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http://tdhurst.com/hard-cider-girly/

This is a blog I found regarding a mans discussion on cider as a girly drink. The top paragraph talks in detail about how men shouldn't be seen drinking girly sweet drinks, but then breaks down each paragraph explaining how silly it is. It is nice to get a perspective from a male about gender stereotyping.

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In this article, published by popular mens magazine Men's Fitness, they portray that men can only drink 'hard' cider. Does that mean that most cider isn't considered hard? Can you only be accepted for drinking cider if you put the word 'hard' in front of it?
Again, i'm sure this article is just trying to grab mens attention by calling some ciders 'hard', but this is adding to the stereotype that cider is 'soft'.

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It's Thursday, and that's a good enough excuse to grab a drink after work. But instead of going for your usual gin and tonic or a cold brew, why not try some cider? Sure, you could write this one off as a "girl drink," but save it-cider is great option for everyone, including the manliest of men. Here are four reasons why.
9 Best Oktoberfest Beers >>> It's Gluten-Free
Whether you were diagnosed with celiac disease, are following a Paleo diet, or just want a drink option that won't bother your stomach, cider is your best bet. It's made from apples (it takes about 36 to make a gallon) and doesn't contain wheat, barley, or rye, which means it's safe for those avoiding gluten. Plus, unlike gluten-free beer, cider is easier to find and a lot of bars even have it on tap.
It Has a Pretty High Alcohol Content
Not that we're a bunch of binge-drinking college kids, but there's nothing like a good buzz. A bit stronger than many popular beer choices, most ciders have 5% to 5.5% ABV. Anything stronger than that is, by law, considered to be "wine," but if you're looking for something more, try Apple Brandy, a.k.a. "Applejack."
It's No Strawberry Daiquiri
If fruity flavored drinks aren't really your thing, you may still enjoy cider. Because like every other boozy beverage out there, there are different types. Some ciders are sweeter than others, while others are infused with fruit flavors beyond the good ol' apple. Take your pick.
You've Got Organic Options
You may not know where everything you drink comes from, but there are ciders out there that are completely organic. Bare Naked from Crispin is a good option. It doesn't contain a bunch of added preservatives or colors, so you won't have to worry about what you're putting into your body.

Bottom line: Cider is good. Just drink it.

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It's Thursday, and that's a good enough excuse to grab a drink after work. But instead of going for your usual gin and tonic or a cold brew, why not try some cider? Sure, you could write this one off as a "girl drink," but save it-cider is great option for everyone, including the manliest [...]

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This is sourced from well known online blog/ magazine Gourment Traveller

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When I first wrote a feature about the cider boom in these pages three years ago, I was amazed to find about 40 Australian cider producers out there. Now I know of at least 120 Australian-made cider brands - and I'm coming across a new one almost every week. The market for international ciders has grown, too: a good range of scrumpy, cidre and apfelwein from the UK, France and Germany is now available here.

The big multinational booze companies have also been very active on the local cider scene this summer: just before Christmas Foster's (now owned by SABMiller, the world's second-largest brewer) spent more than $5 million relaunching the Strongbow brand; Coca-Cola Amatil took over distribution of the Swedish Rekorderlig brand and launched its own cider, Pressman's, produced in conjunction with the huge Riverina-based wine company, Casella; and Japanese-owned brewer Lion launched the Kirin range of Fuji Apple ciders exclusively in Australia.

Not that any of these big brand products should be called real cider, mind you. Not to this purist, anyway. They're all concocted with water and apple juice concentrate: I think of them as "facsimile ciders". I can see why they're popular: their sweet, juicy appeal (often derived from added flavouring) hides the taste of alcohol, making them easy to drink.

Real cider should be made solely from the juice of freshly crushed whole apples (or pears) - certainly no concentrate, flavouring nor water added. This is how Co-op Pear Cider, one of the most inspiring local brands to emerge in 2013, is made: Packham pears grown in Victoria's Goulburn Valley are crushed and pressed, yeast is added to convert the rich pear sugars into alcohol, and the resulting pink-tinged cider is bottled with carbon dioxide to make it fizzy. Simple. Real.

The cider is made by a new small artisan company called Faire Ferments, in conjunction with the GV Food Co-Operative, a group of Goulburn Valley farmers trying to keep agriculture viable by processing and marketing their own produce after the withdrawal of multinational food companies from the region.

You're most likely to come across some of Australia's best new ciders close to the orchards and cideries where they're made. Red Sails ciders, made at a heritage orchard in the channel country south of Hobart, are a big hit at the city's biennial Australian Wooden Boat Festival; the funky farmhouse ciders of Lobo are barely known outside South Australia, where they sell through pubs and farmers' markets; and Mornington Peninsula's Seven Oaks Farmhouse Cidery has a loyal following at the region's monthly Red Hill Community Market.

When the current cider bubble has burst (and it will) and all the facsimile cider brands have become a distant corporate memory, it's these real ciders, made from real apples and pears, by real people that will endure.

TASTE THIS - SIX OF THE BEST
Top-scorers from the 2013 Australian Cider Awards, open to locally produced and imported ciders - all made from real, whole apples and pears.

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When I first wrote a feature about the cider boom in these pages three years ago, I was amazed to find about 40 Australian cider producers out there. Now I know of at least 120 Australian-made cider brands - and I'm coming across a new one almost every week.

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This was found on the website http://www.roymorgan.com/findings/6022-are-people-who-drink-aussie-beer-more-patriotic-201501202307

- It was posted in January of 2015, so It could've changed by then, but gives a good example of the top beers within the industry

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I personally like this Corona ad as it does communicate the joy of travelling on the road with friends. However, even in this ad, about a surf trip in Mexico, legendary surf director Taylor Steele took the film and women are never seen surfing or playing guitars. Why is that? Even to the subconscious mind we are creating these stereotypes against gender neutral advertising.

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This is another example of beer ads that use 'sexualised' women, and glorify men for their masculinity.

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Social media is a very important part of any campaign or commercial. I will create the hashtag "If beer could talk" to promote and encourage the breakdown of stereotypes in alcohol advertising, sometimes using humour and sometimes with pointed social commentary.

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This is a link to a beer commercial in Canada. It is extremely sexist and once again objectifies women while glorifying men.

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Once again, this campaign is portraying the stereotype of women staying in the kitchen.

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Example 2 of sexist beer advertising ads

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Example 2 of sexist beer advertising ads

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This campaign is clearly objectifying women and labelling them as sex objects for male enjoyment.

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Example 1 of sexist beer advertising ads

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Example 1 of sexist beer advertising ads

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This campaign is blatantly portraying women as a prize. It shows 'going for two, or one' women can be a prized possession.

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Orange is a warm colour and evokes the emotions of happiness and friendliness. It is also, In my opinion, considered a gender neutral colour

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Using an array of purples will provoke the thought process of breaking down gender neutral barriers. Purple evokes emotions of wisdom and creativity. It is also opposite orange in the colour wheel, therefor giving an aesthetically pleasing visual

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This mind map was created to spark my creative thinking around equality. I broke down equality into sections and also explored that in relation to the alcohol industry.