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1. Honestly, I don't think there's anything that can be improved at all. The logos of adidas never stay the same. It keep changing. However, despite the changes, they know what is the core of the adidas brand. That is the "Three Stripes". This is why in all 3 logos, the "Three Stripe" are always present but just represented in a different manner.
And each logo show the company evolving throughout the years. Becoming more diverse and better at the same time.

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1. A twist to the
"Three Stripes" which is making it slant. Is like a old and new at the same time.The Old-New logo which is refreshing and appealing to the public and supporters.
2. It gives customer a feeling that adidas will never stop. Symbolize by the
"Three Stripes" like steps on top a mountain. There's no limit and that adidas will keep striving for better things.

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1. As usual adidas never change the importance of the 'Three stripe. But this time the "Three Stripes' are slanted.
2. The slanted
"Three Stripes" are from small to big.
(left to right)
3. The slanted
"Three Stripes" formed a mountain shape.

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1. The simplicity of the design is not something complicated. It can be easily recognized as a adidas logo.
2. It is black and white. The best part, the colors. Complements each other so well.

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1. The three stripes which also represent the start of the logo making it a symbol of adidas' company and it's products.
2. It is different compared to the adidas logo nowadays as it is sphere in shape. Which I feel that it is trying to show that it is a new company so the range of products is limited.

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1. It maintained the original logo style (Three Stripes), hence the trefoil logo is often use for "adidas originals' products. Which has the classic and modern elements combine together
2. The trefoil can come in a wide variety of colors. This make it looks good and can be easily place on any 'adidas originals' products. Hence, colors is not one of the logo problem here.

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adidas LOGO#1 'three stripe' image: Retrieved from google images on 15 May 2016, https://www.google.com.sg/search?q=adidas+three+stripes&rlz=1C1CHZL_enSG688SG688&espv=2&biw=1440&bih=798&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjIl76iw9zMAhWGsY8KHe1DAlkQ_AUIBigB#tbm=isch&q=adidas+three+stripes+first+logo+with+circle&imgrc=xSzhrdecXEeuWM%3A
adidas background logo image:  Retrieved from google images on 15 May 2016,
https://www.google.com.sg/search?q=adidas&rlz=1C1CHZL_enSG688SG688&espv=2&biw=1440&bih=798&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiRkYWB34jNAhVBu48KHeCOAgkQ_AUIBigB#tbm=isch&q=adidas+logo+black+background&imgrc=zLffcCc0M7IGQM%3A

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1. adidas still maintained their classic three stripes despite the logo being different from the first one.
2. It gives off a modern vibe. Looking cool and abstract.
3. The trefoil, the logo has 3 leaf look a like design spreading out. It seems larger and wider, like a next generation kind of  thing. It feels like it represent  wider scope and different variety of things

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P.S
Product logo is too old for me to find a real product or owned one. So I use a google image.

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My honest opinion is, I don't really like the latest logo.

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MY FAVOURITE LOGO!

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adidas have approximately 3 different kind of logos. And each logo is different and unique each with a different meaning to it. Hence, adidas company logos are worth analysing.

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2. Why the logo caught your attention in the first place?

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2. Why the logo caught your attention in the first place?

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Why the logo caught my attention because I realised that the adidas products I owned have different adidas logo. This makes me feel confused and wonder why are they so many different kind of Adidas logo when they belong to the same company.

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1.How the logo caught my attention in the first place?

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1.How the logo caught my attention in the first place?

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How the logo caught my attention was because I own a few adidas products so I decided to do this assignment based on that.