# data[].attributes.headline
They tell us, with scenes throughout a guy's life, how everything goes wrong when they don't use the right soap for men 

# data[].attributes.subject
They tell us, with scenes throughout a guy's life, how everything goes wrong when they don't use the right soap for men 

# data[].attributes.body
They depict masculinity as a man who uses their product.

# data[].attributes.headline
Language that suggests you / your man is not enough compared to how amazing the Old Spice man is

# data[].attributes.subject
Language that suggests you / your man is not enough compared to how amazing the Old Spice man is

# data[].attributes.headline
Make it seem as if Old Spice is the ONLY alternative to smelling like a girl

# data[].attributes.subject
Make it seem as if Old Spice is the ONLY alternative to smelling like a girl

# data[].attributes.headline
Doesn't give you an option so you are more likely to follow what he tells you to do

# data[].attributes.subject
Doesn't give you an option so you are more likely to follow what he tells you to do

# data[].attributes.headline
"Anything is possible when your man smells like Old Spice and not a lady"

# data[].attributes.subject
"Anything is possible when your man smells like Old Spice and not a lady"

# data[].attributes.headline
"On a boat with the man your man could smell like"

# data[].attributes.subject
"On a boat with the man your man could smell like"

# data[].attributes.body
They make there product look like the only men's product that will make any man their ideal man

# data[].attributes.body
They depict there ideal man and compare them to the normal everyday man.

# data[].attributes.body
Rhetorical Analysis