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Chance the rapper uses the same hat in the majority of his shots to promote his own merchandise

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To encourage people to get tickets and by subconsciously seeing it on a magazine, it makes the human mind feel more guilty about not getting it

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To promote the artist and draw in a wider target audience

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To encourage other people to purchase the album

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For Stans to feel like they're part of a family

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To interact with fans and make money.