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social media marketing benefits and risks

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What:
- A technology that can generate a  realistic experience scenario.

Used in marketing:
- Makes it possible for the consumer to experience/see goods before buying them.

Examples:
Virgin Holidays' "try before they buy". https://www.virgin.com/entrepreneur/how-virgin-holidays-boosting-sales-virtual-reality

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For example, everytime you order products from Zalando you will be immediately added to the newsletter list.
This way you will get "personalised" emails about new products and launches.

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-Is a form of marketing that can reach mass markets.
-It is usually a form of advertising that is sent to current or possible new customers.
-It can also be used to share information.
-->This can be done by using, for example, MailChimp.

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What:
- Mobile commerce is the buying and selling of goods and services through wireless devices such as smart phones and tablets.
- Applications are programs run on mobile devices. They are downloaded through app stores.

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A customer portal is a private, secure Website that enables businesses to share account-specific information with customers such as credit status, invoices, available rebates, product and order information, calendars, etc.

Key benefits:

Customers can enter trouble tickets by logging onto your site and can access personalized content and relevant support documentation.

Provide password-protected access to key customer support tools, such as the NetAnswers Knowledge Base.

Customers can update their own profiles, view their order histories, check their order status and place new orders around the clock.

Provide automatic receipt confirmation for a service request with a case number.

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What is it:

Using social networking websites for marketing purposes

How can they be used in the field of marketing:

To engage with users and get them to be customers, to increase brand awareness

Specific business examples:

-Nutella (Global brand that has a lot of followers on Facebook and Instagram)
-OnePlus (Instagram: they engage with their customers with a hashtag, so that users can upload pictures taken with their phones. They have competitions for their followers.)

Benefits and limitations:

+Increase exposure and brand awareness
+Engaging with the customers
+Get feedback

-Time consuming
-Negative feedback posted publicly