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Marketing for bands and artists is imperative to success in the music industry in 2017. The constant ever-growing population of artists and musicians trying to make a living means that it is hard to earn a living and gain notoriety as a musician. With the help of marketing and advertising, musicians can reach a wider range of people and gain interest from audiences that may not otherwise be exposed to their work. Particularly with the increase of free online platforms such as Youtube, Soundcloud and Twitter, music artists can market themselves for FREE, which is highly effective in gaining a fan base. An artist in the genre of our own, who have cultivated a following using social media is 'Halsey', who catapulted to fame within just a year through the use of twitter.

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Methods Of Marketing: How effective are they?

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Methods Of Marketing: How effective are they?

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Some methods of marketing are more effective than others, with such a large amount of the population, especially music consumers, having a presence on social media, these platforms are arguably the most successful in terms of marketing strategy. However, there are some more traditional methods which are also extremely important.

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Twitter is a free social media platform which allows artists to interact with fans and share thoughts. The more relatable they come across and the more they engage with other twitter users, the more likely they are to gain an audience. Allie X's twitter is an example of using twitter to market herself, with her album release date as her header and tweets engaging fans.

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Youtube is another free online platform which artists can use to promote their brand and their music. Youtube is a space that allows artists to share their music, and also partake in interviews for various youtube channels. For example, I-D promotes artists through biographical style shorts about the artist in series called ID meets.

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A more traditional method, OOH advertising is an umbrella terms for all types of adverts like bus adverts, tube posters, billboards etc. These are effective in promoting new albums and, although billboards and bus posters have become less prevalent in the new age of social media, tube posters are still used excessively as an effective means for promoting an artist.

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Merchandise is a great way to appeal to an audience and engage them through combining fashion and music, two things highly prevalent in youth culture in 2017. By creating fashionable merch, marketed also through social media, artists are can be discovered simply through admiration of their aesthetic and choices for merch. It is also a great way of the artist earning money through sales of merch.

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Using memorable or recognisable artwork is another great way of marketing an artist. Musicians like Grimes and Tyler the Creator use their own artwork which becomes iconic and important in the fanbase. The artwork itself is appreciated and shared through social media and fans and can therefore be appreciated by a much wider range of people.

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Another traditional but very important means of marketing is appearances. By making themselves as a person more accessible to fans and secondary audience who are likely to see the appearances, the artist is likely to gain more of a following. BBC Radio 1 is known for sharing known and unknown artists, with live interviews which often result in fans queueing outside of the BBC venue to meet the artist. This unsurprisingly draws attention to the artist. TV appearances on chat shows often result in promotion of songs/albums and are also likely to have a very large audience.

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Magazine adverts are a good way of drawing the attention of readers and presenting imperative information the artist wants audiences to know (which is beneficial to them as an artist) - such as album release dates, tour dates, reviews from music magazines etc).

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Tours are key in maintaining an artists relevance and also earning money, due to the increase of illegal download sites. Record companies create more and more tours for artists in order to earn money from the ticket sales and merchandise sales at the venue. Touring frequently undoubtedly helps the artist make a name for them self through word of mouth, advertisements of ticket sites.

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Just like magazine advertisements, magazine interviews allow readers to understand the artist and usually present them as likeable and interesting. They also usually have promotion of the artists music and upcoming tours/albums. W