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https://www.youtube.com/watch?v=6333iiSkHLQ

A perceptual set is the readiness to perceive something according to what we expect to see, we expect to see a tasty looking hamburger with meat, lettuce, etc.

Context effects are given stimuli that may trigger different perceptions, a little because of our perceptual sets. It’s when we hear the ba da ba ba ba,  and associations that with Mcdonalds.

Priming is the most unconscious activation of certain associations that predispose one’s perceptions or response. This makes us want to buy the hamburger because we think it tastes good.

Emotion is used by the creators of this commercial as an advertising technique because the sight of food makes the viewer physically hungry. Fast food is associated with good feelings because of the dopamine released by the brain’s interaction with the chemicals in the food. The emotion of this commercial coveys is a key factor in the ad’s success.

Motivation is induced by this commercial because of all of the other things like context effects, priming, perceptual sets, and most importantly emotion. The emotions provoked in the brain of the viewer are what motivate the viewer to get up and go drive to Mcdonalds to get their food. All of these things are greatly done by the advertiser, but if they weren’t enough to motivate many of the viewers to go make a purchase, the ad wouldn't be considered effective.

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Perceptual set (expectancy). A mental predisposition to perceive one thing and not another. We expect to hear “like a good neighbor State Farm is there” because that is what plays in every commercial.

Context Effects-A given stimuli may trigger radically different perceptions, partly because of our differing perceptual sets. Hearing “like a good neighbor state farm is there” and knowing that it is a State Farm commercial.

Priming-the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory or response. In the video we hear "like a good neighbor" and immediately know it is state farm. We see a person sitting in another person's office and think of an interview or sales person.

Emotion-is the state of feeling which influences our perception by predisposing us to certain things based on emotion. Emotion is used in our commercial because in the commercial he races with another car. It is supposed to be funny. We laugh at the commercial.

Motivation-What causes a person to make choices or decisions. Motivation is used to help motivate people to get state farm. An example of motivation in the commercial is seeing that state farm benefited the person in the other car. This could motivate a person to want to get state farm.

https://www.youtube.com/watch?v=sQUfsq-0z-s

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The youtube video doesn't work on my computer, but I will provide a very detailed description of the said commercial.

https://m.youtube.com/watch?v=L8YPmZ6jYyQ

Perceptual set (expectancy). A mental predisposition to perceive one thing and not another. The term Allstate, to be better protected... is played every time.

Context Effects-A given stimuli may trigger radically different perceptions, partly because of our differing perceptual sets. Hearing the Allstate motto makes you think of Allstate

Priming-the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory or response.

Emotion-is the state of feeling which influences our perception by predisposing us to certain things based on emotion. Emotion is used to invoke the rage that driving with your mother in law gives you.

Motivation-What causes a person to make choices or decisions.  Motivation is used to help motivate people to get state farm. An example of motivation would be saving money using the app.

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Priming is the activation of certain associations that predispose us to think about a object, memory, experience

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https://youtu.be/dHXL8A1dowo

Context Effects are certain stimuli that will trigger different ideas due to certain scenarios you are presented in. In the commercial, we are presented in a scenario that allows us to go into the mind of a cat in a home without insurance. This stimuli triggers ideas about chaos and urges us to buy insurance.

The perceptual set is a mental idea of how something appears to our specific senses, not another. We see in a specific viewpoint of a cat and this gives us the mental idea of how destruction is around every corner in the home.

Priming is the unconscious assumption of certain stimuli matching to predispositions.We understand that animals can cause a lot of destruction in the household due to their nature and our assumption of their tendencies.

Emotion is the complex state of feelings that have a physical and psychological effect that influences one’s thoughts and behaviors. We get stressed out watching this ad and feel pressured to get insurance to protect us from hazards like these.

Motivation is an experience of desire for either internal or external aspects. We can see that the cat is motivated by bad behavior and that this insurance uses bad behavior characteristics to motivate buyers.

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https://www.youtube.com/watch?v=RG8rpjRqRL0

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https://www.ispot.tv/ad/ozfs/flex-seal-leaky-roof
Perceptual Set is a predisposition to perceive certain things and not others. In this commercial we expect to a can of flex seal that can seal up any hole.
Context Effects is how context affects our perceptions based on our experience. Since the commercial is about tape we expected to see the man taping up things and sealing things.
Priming is the activation of certain associations that predispose us to think about a object, memory, or experience. This makes us want to buy the tape because we think it is strong.
Emotion is the state of feeling which influences our perception by predisposing us to certain things based on the emotion.The ad is satisfying because all of the holes are being filled.
Motivation are the processes and drives which lead you to make decisions, which influences perception by making your sense disposed to fulfill this motivation.The man in the video is motivated to seal all holes which motivates people to buy the flex seal.

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https://www.youtube.com/watch?v=Fo8ziVE34J8
Perceptual Set: mental predisposition to perceive one thing and not another. We expect to see their insurance slogan “15% or more…” in the Geico commercial.
Context Effects: a given stimulus may trigger radically different perceptions partly because of our differing perception set. In this commercial it affects our perception because Geico is insurance company and we expect it to talk about insurance.
Priming: Association, getting you to think of something. In this commercial we see an office, and people working in their boxes we think of some sort of company.
Emotion and Motivation: Perceptions are influenced top-down not only by our expectations and by the context, but also by our emotion and motivations. In this commercial emotion is used by making us laugh/smile by using a talking camel. Motivation is used when they say their insurance can save 15% or more on insurance

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https://www.youtube.com/watch?v=_CeDcfIKLGs

Perceptual set (expectancy) - Going into it people are expecting the 15 minutes can save you 15% or more on car insurance.

Context Effects - The gecko dropped the tea bag into the water/harbor, but it wasn’t until he said “I dropped my tea into the Boston Harbor” that one perceived the water and the irony of dropping the tea bag, differently.

Priming - This commercial is causing the viewers to think of the Boston Tea Party Act that happened. This allows the views to make a connection to what is happening and where he is which allows the viewers to be there with him.

Emotion- The commercial could be trying to pull on the American loving/patriotic people by talking about how historical Boston is they making a connection of dropping tea into the harbor.

Motivation- This commercial could be motivating people that don't have insurance to buy insurance. It also can motivate them by saving 15% on insurance.

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1. Choose a commercial to examine.  Include the link in your Padlet post.  Each group must analyze a different commercial.
2. Analyze the commercial.  Use DUA in your analysis.  Add it to your Padlet post.
3. Present your commercial and your analysis to the class.