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https://www.youtube.com/watch?v=kGCV2O-n9V8

ANALYSIS: A perceptual set is a mental predisposition to perceive one thing and not another (can influence what we hear / taste / feel / see). In this commercial, Sam Elliott is a cowboy and he recites lyrics from a popular song “Old Town Road”. People who had already heard the song could hear it as lyrics, but people without prior knowledge would just hear it as an old Western monologue.

Context effects are aspects of cognitive psychology that describe the influence of environmental factors on someone's perception of a stimulus. The brain can work backward to allow a later stimulus to determine how we perceive an earlier one.

For example, people expected the commercial to be primarily about the chips because that’s how they usually market, however the “old western” scene had nothing to do with doritos.

Priming is the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response. For example, someone may have not associated humor with doritos, but because the commercial was intended to be funny they can associate the two afterwards.

Motivation is a need or desire that directs and energizes behavior. People may be motivated by hunger, so when they see the commercial for Doritos, they may feel hungry and crave Doritos. They also used a famous actor, so people may be motivated to be cool like the actor and eat doritos.

Emotion is a response of the whole organism involving physiological arousal, expressive behaviors, and conscious experience. The video is supposed to be humorous, so this may appeal to people’s emotions by putting them in a good mood / making them smile or laugh, thus making them more interested in Doritos.

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Perceptual set (expectancy): Perceptual set is mental predisposition to perceive one thing and not another- we expect to see just the normal M&M’s

Context Effects: Context effects are the influence of environmental factors on one's perception of a stimulus. By placing the M and Ms in the car in a human scenario they hit us with something unexpected when showing that the M and Ms are the ones in the back seat.

Priming: Priming is the activation of certain associations thus predisposing ones perception, memory, or response. Seeing the M&M’s in this new bar makes us want to try this bar.

Emotion:  Emotion is the state of feeling which influences our perception by predisposing us to certain things based on emotion. When Christina is yelling at them, it gets our attention because it is funny.

Motivation: Motivation is the processes and drives that lead you to make decisions and influences your perception. This commercial makes us want to go out and buy a new M&M bar.

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Perception set: is a mental predisposition to perceive certain things and not others
We expect to see his family come to his house for christmas dinner but he has to pretend he is dead in order to get them to come.
Context Effect: how context affects our perceptions based on our experience
They are showing a family dinner and the food that they eat is the food from the grocery store.
Priming: activation of certain associations thus predisposing ones perception, memory, or response.
Seeing delicious food on the table makes us want to have a nice dinner with our family.
Emotion: state of feeling which influences our perception by predisposing us to certain things based on emotion
When the old man is sitting and eating alone it makes us sad.
Motivation: processes and drives that lead you to make decisions and influences your perception
This commercial makes us want to have dinner with our family and spend christmas together so we are going to make family christmas happen.

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german Sad chrismas advert  -  try not to cry John Lewis

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1. We look at hot dogs and see boring food, so this products is supposed to change out perceptual set. Our perceptual set is our predisposition to perceive things in a certain way.
2. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. In the commercial the kids seem to be having a lot of fun and enjoy the hot dogs, making the viewer desire to have the hot dog.
3. Priming is a phenomenon in which exposure to a stimulus, such as a word or image, influences how one responds to a subsequent, related stimulus. The commercial shows an example of this by using a variety of happy colors, happy kids, and a very emotional tone in explaining the happy hot dog man.
4. This product is effectively trying to cause a happy emotion while we eat. We usually do not feel these types of strong feeling while eating but this product is changing this.
5. One main level of motivation necessary for human survival is love and belonging. This product essentially turn your hot dog into not just a man, but a friend as well, helping you complete that level of motivation.

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https://www.youtube.com/watch?v=yyGwqFyR5Z0

Perceptual set (expectancy): A mental predisposition to perceive one thing and not the other. Can influence what we hear, taste, feel, and see. Expected to see people opening the can with a loud pop and guzzling the pepsi.

Context Effects: Stimuli can trigger different perceptions due to the variety in mental predispositions. In this case, the commercial is presented with different celebrities, which affects our perception of the product because we want to emulate the actions of said celebrities by buying it.

Priming: The activation of associations to certain items that garner a wanted response. The scene is dressed up with bright lights, reds and blues that symbolize the brand, and sparkles that catch the viewer’s eye. Additionally, when the Pepsi can enters the frame it is positioned in the center of the camera in the foreground  so the viewer watches it exclusively. This activates the association of thirst, as staring at the product stimulates a desire to drink it.

Emotion: When exposed to certain emotional stimuli, an individual is prone to express that emotion.  As they are introducing Pepsi to the consumer, energetic music starts to play, and the scene become more colorful. Those in the commercial are happier and more excited, allowing consumers to link drinking pepsi to feeling happy and excited.

Motivation: Motivation is when you’re exposed to certain visual stimuli, according to the emotion it presents, you feel motivated to do a certain thing. As Pepsi is presented in bright colors by popular celebrities, a consumer feels motivated to drink a Pepsi themselves. The commercial also shows how easy it is to get a Pepsi and how great it is to have one. This promotes consumers to feel motivated to have a Pepsi.

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When Pigs Fly:
perceptual set is mental set predisposition to perceive one thing and not the other. In this commercial we do not expect pigs to fly in order to get what we want.
Context effects is based on our experiences and effects our perceptions due to context.  In this commercial, they are on a farm to make the pigs fly. This fits the idea of Doritos because he had availability to pigs.
Priming is the activation of certain associations to predispose a response. In this commercial, we see the man eating Doritos out of the bag and being happy. So, the people watching want to eat Doritos and be happy.
Emotions are the feelings that influence our perception. In this commercial, the kid is desperate for Doritos, so makes the audience have desire for them also.
Motivation is the process that drives decisions and influences perception to fulfill motive. In this commercial, in order for the kid to get Doritos the man made him make pigs fly because it was nearly impossible. The kid went to make pigs fly to fill his desire for chips.

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When Pigs Fly - Doritos Crash the Super Bowl 2015 WINNER OFFICAL

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https://www.ispot.tv/ad/w3tY/powerade-back-in-my-day

Perceptual set is a predisposition to perceive certain things and not others. In this commercial, we expect a refreshing, delicious, and thirst-quenching drink.

Context Effects is how context affects our perceptions based on our experience. In this commercial, since it was a Powerade commercial you expect it to talk about Powerade the drink and the different types of the flavor of drinks they have.

Priming is the activation of certain associations that predispose us to think about an object, memory, or experience. In this commercial, it shows objects that associate with sports, specifically basketball, and drinking a refreshing, energizing drink. This makes us want to drink Powerade, and play basketball or other sports due to the fact that it makes you perform better.

Emotion is the state of feeling which influences our perception by predisposing us to certain things based on emotion. The emotion that this commercial brings to the audience is motivation, this commercial motivates the audience to drive to be the best at what they do and in this case, it's basketball.

Motivation is the processes and drives which lead you to make decisions, which influences perception by making your sense disposed to fulfill this motivation. In this commercial, the motivation would be that Powerade would boost your basketball skills.

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https://www.youtube.com/watch?v=8lZeTTXyIk4#action=share

Perceptual set (expectancy) is a predisposition to perceive certain things and not others. We are expecting the little geico gecko to show up.

Context Effects is how context affects our perceptions based on our experience. Since it is Geico commercial, we expect them to discuss insurance and to show the classic gecko.

Priming is the activation of certain associations that predispose us to think about an object, memory. They prime us to make that association with their gecko and the insurance. He is a nice, short, british, friendly gecko. a

Emotion is the state of feeling which influences our perception by predisposing us to certain things based on emotion. This commercial uses emotion by making the audience laugh with funny gecko in an office setting.

Motivation are the processes and drives which lead you to make decisions, which influences perception. This is influencing us to choose Geico insurance because it only takes “15 minutes to save 15% of more on car insurance”

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Perceptual Set is a predisposition to perceive certain things and not others. In this commercial we are expecting to see items fixed with the tape to stay on .
Context Effects is how context affects our perceptions based on our experience. In this commercial we are not expecting for tape to adhere to water but the tape actually did adhere to water and it was very strong.
Priming is the activation of certain associations that predispose us to think about a object, memory, or an experience. When we see this commercial we may think about times when our tape got wet or did not stick well enough and compare it to the flex tape.
Emotion is the state of feeling which influences our perception by predisposing us to certain things based on the emotion. Phil Swift’s smile and happy demeanor makes us associate flex tape with happiness and makes us want to buy it more.
Motivation is the processes and drives which lead you to make decisions, which influences perception by making your sense disposed to fulfill this motivation. In the commercial, the motivation would be to buy an easier way to fix items with the tape then to go out and buy a fancy toolkit or equipment.

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Flex TAPE® Commercial (2017) -- Phil Swift

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1. Choose a commercial to examine.  Include the link in your Padlet post.  Each group must analyze a different commercial.
2. Analyze the commercial.  Use DUA in your analysis.  Add it to your Padlet post.
3. Present your commercial and your analysis to the class.