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EVALUATION QUESTION 1 - WEBSITE CONVENTIONS

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This is "EVALUATION QUESTION 1 - WEBSITE CONVENTIONS" by AB100267 on Vimeo, the home for high quality videos and the people who love them.

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It is conventional for some artist's magazine adverts to feature references to the artist's record label, websites or purchasing options.
As you can see in my advert, I displayed the possible online purchasing options (iTunes and Google Play), the record label's logo (One Famm Music Group OFMG) and the artist's webiste.
This convention can be seen in the magazine advert for the album Only By The Night by Kings Of Leon by the way that they show their website and their record label's logo and website.

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Links and References on Kings of Leon's Advert

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Links and References on Kings of Leon's Advert

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Rihanna Magazine Advert and Album Artwork

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Rihanna Magazine Advert and Album Artwork

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Magazine advertisements conventionally feature the artwork from the artist's album. I have reflected this in my own magazine advert by showing a similarly edited image of the artist with the bokeh effect.  This style of image of my artist can be seen throughout the ancillary products and referenced in the music video.
This convention can be seen in the magazine advert for Loud by Rihanna. On this advert, the artwork from the album cover and a different image in the same theme have both been used.

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I chose to compare the conventions used in my website with the conventional artist website of Sam Smith. This can be seen in the screen recording below.

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My magazine advert has followed the convention of featuring the artists name and the album name. The conventional part is that the names and some of the largest texts on the advert.
This same convention can be seen on the magazine advert for Tongue N' Cheek by Dizzee Rascal.

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ANCILLARY PRODUCT 1: THE MAGAZINE ADVERT

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ANCILLARY PRODUCT 1: THE MAGAZINE ADVERT

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Andrew Goodwin makes the point that it's conventional for music videos to show that there's a relationship between the visual and the music. This convention is mostly associated with the identity of amplification music videos.
The example from my music video shows the build up to the first chorus in the first verse. You can see how the clips cut from dark, late in verse 1 to light in the beginning of chorus 1. This reflects the overall theme of the song's lyrics being "lights".
A similar approach to this convention can be seen in the music video for A$AP Rocky's L$D. The clip shows quite weird and disorientated transitions between different locations. These transitions reflect the feeling of being intoxicated from using hallucinogenic drugs, which is the theme of the lyrics in the song.

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5. Relationship Between the Visuals and Music

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5. Relationship Between the Visuals and Music

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Carol Vernallis says that a convention of music videos is that the rules of continuity editing are broken. In the example, you can see that the rules of continuity editing are broken when the video cuts and transitions between two different locations. The same convention can be seen in the music video for New Rules by Dua Lipa.

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4. Breaking the Rules of Continuity Editing

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4. Breaking the Rules of Continuity Editing

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Base tracks are when the artist performs the song in a different way, location or with different costume. They are then edited together in order to give the music video structure.
The example from my music video shows shots cutting between the song being performed from different shot distances and types. These are base tracks that I used from one particular location.
The example from Joey Bada$$ - Devastated shows cutting between two different base tracks in different location.

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Music theorist, Carol Vernallis stated that obvious edits are conventional in music videos in order to draw attention. In this case, I used the obvious transitional edit of horizontal sliders. The similar effect is used in the music video for Unforgettable by French Montana.

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It is conventional to music videos for the artist to look into the camera. As stated by Andrew Goodwin, it's used to bring the artist closer to the audience and involve them in the performance.
The same use of can be seen used in the music video for Sam Smith's song, Too Good at Goodbyes.

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In what ways does your media products use, develop or challenge forms and conventions real media products

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In what ways does your media products use, develop or challenge forms and conventions real media products