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I used the example from the power point for the celebrity endorsement advert.

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For social position part I compared two examples from the power point.

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I used the example for the "Solution to a Problem" from the power point.

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In the power point there were three examples for emotional responses (fear and concern) so I used the Corsodyl advert.

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For overt messages we used the Kit Kat advert from the power point.

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For hidden messages we used the example from the power point.

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For old and new adverts comparison we had to compare; computer graphics, animated characters and special effects. So I thought the best examples for it would be Frosted Flakes adverts. Those adverts are great examples for those comparisons because it deals with a new look for the character and new CGI for it as well.

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For this part I wanted to use Cesar advert. It is dramatic but it's an advert about dog food. So I searched and used the internet.

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Stand alone is where a person speaks about the product. Generally they use celebrities for these kind of adverts and for my example, the Sky Q adverts with Idris Elba immediately came to my mind.

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This is where multiple people promote or talk about the product. So I searched for examples of talking heads adverts and I came across money.co.uk advert.

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In this narrative it had to be using CGI or any other effects. I decided to use the Call of Duty promotional video for the new game at the time.

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Because the narrative was realistic, I searched for adverts that didn't use CGI at all. It had to be real. So I used the Samsung advert.