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On a scale from 1 to 10, 1 being strongly against and 10 being strongly for, how much does a short film exploring mental health appeal to you?

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On a scale from 1 to 10, 1 being strongly against and 10 being strongly for, how much does a short film exploring mental health appeal to you?

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What is the best short film you have watched and why?

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What is the best short film you have watched and why?

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If yes, how often do you watch short films?

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If yes, how often do you watch short films?

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To gain a bit more insight as to what particular audiences wanted, I included a question on gender to understand my audience in more depth.

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I wanted to do a dramatic comedy, and the results of my questionnaire with comedy and drama coming out as the most popular genres among the responses from my adolescent participants. This is suitable to my plans for 'All the World's a Stage' as a dramatic comedy. While romance was also a popular option, I won't be including it due to having to focus my attention on minimal genres.

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To develop the depth of my data, I included some qualitative questions to better understand WHY the results of my questionnaire came out as they did. One of the participants who had chosen drama as their favourite genre did so because they felt they are 'Relatable to real life', another because 'I find them interesting and you can feel the emotions of the character', while someone informed me why they enjoy the hybrid genre of dramatic comedy, 'I love comedy because it provides escapism and allows me to forget the worries of the day, whilst when blended with drama it can be presented as a comedic examination of human nature'. This aids me in understanding how my audience fit into Blumler and Katz's Uses and Gratifications, especially escapism, as well as Maslow's Hierarchy of Needs in terms of self-actualisation.

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This data will not directly shape the construction of my short film, but could change how I market it towards my teenage to young adult target audience.

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This data will allow me to market my short film effectively. As the most popular impact on what to watch comes from recommendations from friends and family, this is suitable for short films due to low budgets which rely mostly on word of mouth and film festivals to get notice. Social media can generate 'buzz' and 'online adverts', so could be a platform that I could accomplish successful targeting of my audience through.

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Once again, this numerical, quantitative data gives me an understanding of my audience as the bigger picture. It shows how younger audiences are more likely to engage with media texts over platforms like their laptops, such as through Netflix, Amazon Prime, and online, or their television, rather than on DVDs which are redundant for short films.

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Once again, this data helps me understand my target audience. It shows that young adult audiences do engage with short films, and that means that engaging them with my short film will be possible.

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It is clear that although people are exposed to short films, it is not a common media text to engage with. This could be because people who usually watch short films are ones that make them themselves, and those with interest in film, making 'annually' and 'multiple times a year' the majority of times that my audience watch short films. Because of this, I need to tailor my short film to their wants and needs in order to engage them.

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By asking respondents to my questionnaire to specify their favourite short films, I found that I could watch them and better my understanding of what my audience are looking for in films and what engages them. For example, after 'In a Heartbeat' came up in the data twice so I decided to watch it. It was short but sweet and followed Todorov's three parts.

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The average number people chose from 1-10 in support of the themes in my short film was 8.6. This was a positive figure for me because overall it shows support for my short film topic, and is also supported by qualitative data from Question 9 where somebody says, 'I can’t remember the name but I like when people do short things about ; how you feel, bullying, diabetes etc. all the things people never really care to talk about'.