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Beyond the Science of Reading: Connecting Literacy Instruction to the Science of Learning

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Understanding Special Education Beyond the Jargon (Quick Reference Guide)

We empower educators to reimagine and redesign learning through impactful pedagogy and meaningful technology use. We achieve this by offering transformative professional learning, fostering vibrant communities, and ensuring that digital tools and experiences are accessible and effective.

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We create practical, timely, affordable professional learning to help educators and instructional leaders provide students with a modern, equitable, and quality education.

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Strengthening Relationships
Through this campaign and gifted and talented workshop, I will strengthen relationships by showing students, parents, the community, and the school board, how important teamwork is and how communication is key in relationships. The campaign will show different scenarios of people using teamwork to accomplish goals, and this will show why teamwork is important. I will also use communication and listening skills to hear what others have to say about improvements for the program and ideas for projects and activities for the students. I will also be open minded to those who want to give their input but are not really familiar with the program as well as answer questions that are asked. I will also strengthen relationships with the parents by keeping them informed about what is all going on with their students and how they can be better involved as well.
Information from Interview
I decided because I wanted to do my campaign with social media and public announcements, that I would benefit from interviewing the City Secretary, who also serves as the Public Information Officer. Throughout the interview I conducted, I learned some very helpful tips when creating a campaign. One of the first tips that the interviewee gave me was, "Make people want to keep reading and use material that is eye-catching (Anonymous, 2017). She told me that with any kind of public announcement, the more eye-catching it is, the more attention it will gain. With that being said, she also told me that I would want to "Make sure that the most important pieces of information within my campaign stick out (Anonymous, 2017). She also told me to, "Make sure that my campaign speaks to all of my audiences" (Anonymous, 2017). Included within the important information needs to be the benefits, the urgency, and the potential results of program I am campaigning. She also said to always include contact information and make sure that my audience knows I am willing to answer any questions that they might have. "Use creative graphics and be eccentric, yet be understood" (Anonymous, 2017)
Gifted & Talented Programs
The gifted and talented programs were created in order to ensure that the students who participate in these programs demonstrate skills in self-directed learning, thinking, research, and communication. These students develop innovative products and sophisticated performances that reflect individuality and creativity and are targeted to an audience outside the classroom (Texas Education Agency, 2017). So who is considered for this program? A gifted/talented student is a child or youth who performs at or shows the potential for performing at a remarkably high level of accomplishment when compared to others of the same age, experience, or environment and who

exhibits high performance capability in an intellectual, creative, or artistic area;
possesses an unusual capacity for leadership; or
excels in a specific academic field. (Texas Education Code §29.121) (Texas Education Agency, 2017)
GT Programs in Alignment with Mission Statement
As students are participating in the gifted and talented programs, they will be learning how to interact with society by using teamwork with others to accomplish goals and projects. They will also learn to give back to the community by volunteering for different events and helping others in need. The students who participate in the gifted and talented programs will be faced with challenges that will help prepare them for challenges in their future education and future careers. These students will have the opportunity to have one on one instruction with an instructor who can better guide them with this freedom. The students who are involved in these programs will have the opportunity to thrive for more than just what is taught in their normal classroom. These students can use this program as an opportunity to develop skills that will assist them in their future education and careers.
Campus Mission Statement
In cooperation with parents and community, commits to developing self-directed and academically prepared graduates who exhibit strong moral character and productive citizenship for life-long success (Anonymous, 2017).
Gifted & Talented Programs
Target Audiences
Through media efforts, I am hoping to reach not only potential students, but also parents, community members, teachers within the district and the board members of the district. With the support of this potential audience, this program can have a very high success rate. Each member of the potential audience plays an important role in the success of this program and the students involved. The students have to be involved in order for this program to exist. Support of the parents and community is needed in order for permission in participation and for activity outside of the classroom. And support of teachers and board members is crucial in any school program.
Building Relationships Through the Campaign
One of the best ways to build relationships with other people is to communicate with them, and to allow them to be involved in what is going on. As with anything that someone is trying to promote, you need to have support from others to spread the word about it and to help when you need it. Through this campaign, relationships can be built by including others in the campaign itself. We will be working together to show others the benefits of having gifted and talented programs in schools by demonstrating some of the projects and activities that will be happening through this program.
Marketing Strategy
The marketing strategy I would choose for my campaign for the gifted and talented program would be social media and public announcements.
Timeline
The time I want to leave between the launch of the campaign to the presentation of the gifted and talented workshop is approximately two weeks, this way if I need to make changes before I present, I have time to do so. I would start presenting the media campaign around the last couple of weeks of school before summer starts. Then I would meet with the school board right before school ends so that I will have the whole summer to prepare the materials, activities, projects, and other important elements of this program.
Goals and Objectives of the Campaign
In order to meet my goals for this campaign by using social media and public announcements, I will use photographs of projects that will be used during the gifted and talented program, along with opportunities that will be available to students through this program. I will also demonstrate how teamwork can accomplish goals by posting activities being done with a team. I will also use the public announcement to inform parents and the community about the details that are included within the program, the evaluations to be included in the program, and the potential outcome of being involved in this program. On social media, I will measure the outcome of this campaign by the likes, shares, and comments that are made. For the public announcement, I will measure the outcome by the responses I have from the people who receive them.
Strengthening Leadership Skills
As with any good leader, you want those who are following you or who you are in charge of, to be successful. With the right communication skills and teamwork, this program will be successful and the students who are involved with the gifted and talented program will also be successful. As new ideas are being discussed and new developments are being created to enhance the gifted and talented program, the students will be participating in projects and activities that can help prepare them for their futures. Parents and people within the community can also be involved and can learn to interact with one another by providing support and materials for the program as well. With unity, this program will be successful and these students will be able to accomplish goals in school and in life that they might never have dreamed of! As those who are involved in this program are becoming successful, my position as their leader will also become more successful.
References
Texas Education Agency. (2017). Gifted talented program. Retrieved from Gifted talented education. Retrieved December 8, 2017, from Tea: https://tea.texas.gov/Academics/Special_Student_Populations/Gifted_and_Talented_Education/Gifted_Talented_Education/

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Strengthening RelationshipsThrough this campaign and gifted and talented workshop, I will strengthen relationships by showing students, parents, the community, and the school board, how important teamwork is and how communication is key in relationships. The campaign will show different scenarios of people using teamwork to accomplish goals, and this will show why teamwork is important.