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It’s not about raising awareness and telling people that global warming is an issue. People are aware of environmental concerns, and they know what they should do to help the environment. The question is how to encourage people to take action. This is where influencers can have a potential, because they have a strong community and I believe if they can get their followers to stand up for a good cause together or take action (donating, or helping their comminuties), they can make significant change.

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Yes, as it may provide emotional satisfaction to those involved.

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If too many people promote or buy a product, users may feel like they’ll miss out on the new trends if they don’t buy that product

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It depends on the content I see, now I follow quite a few positive and realistic accounts I feel quite motivated, however if I spend too long on Social Media, I find myself drifting to other accounts that aren't as positive

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LinkedIn and Instagram can have a negative effect on self image, as people try to seem perfect on those sites. We know that the images are edited and mostly fake yet we still compare ourself to these ideals. Sometimes these sites also encourage toxic positivity, which can have a negative outcome.

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Warrender D, Milne R (2020) How use of social media and social comparison affect mental health. Nursing Times [online]; 116: 3, 56-59.

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Usually in a better mood though sometimes I spend too much time on it and not realise.

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It can make people buy items they don't need, if they see many people promoting the item they may feel forced to buy it

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It can have quite a negative effect, especially on young girls/women I think. The media portrayal of the "ideal body" for example has leaked on to social media, and the use of filters and photo editing apps gives a really warped view on reality and girls often compare themselves to unrealistic ideals.

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It can cause a negative effect on consumer wellbeing as it can feel as if everyone's lives are better than yours

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Optimistically, using social networks, consumers may become more inspired to work and improve as they see accomplishments of others. Though for some this may turn into anxiety as they may feel like they're not reaching that "standard" / doing what everyone else is seemingly doing, and have negative effects in their daily lives.

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I usually just feel like I've wasted my time. Sometimes I get inspired to do art/craft projects or find good tips, but mostly it's just a time waster.

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Sometimes positive, it is nice to see how your family and friends are getting on. You can still feel like you know them even if you haven't spoken to them in a while