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We will be driven by our people, supported by culture and enabled by our environment

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1. Develop Talent for tomorrow BCU Strategy 2030

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1. Develop Talent for tomorrow BCU Strategy 2030

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We will equip tomorrows workforce with a personalised, collaborative education focused on innovation, inclusion & industry excellence

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Leading European businesses with an economic output of 20 million

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Leading European businesses with an economic output of 20 million

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Jaguar, Selfridges, Bourneville, Edgesbaston, international conference centre, independent's in Mosely - Rag Market & some of the best Textile shops in the UK

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Fashion is the largest of the Creative Industries 60 million annually nearly 1/2 of the UK's creative sector

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Fashion is the largest of the Creative Industries 60 million annually nearly 1/2 of the UK's creative sector

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Cultivation raw materials- production - retain Complex supply chain, complex tapestry of economic output

Vital sector can drive forward a future of sustainability, inclusivity and economic vibrancy

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DFE Skills for England Sector Skills needs assessment - Creative Industries

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DFE Skills for England Sector Skills needs assessment - Creative Industries

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Industry stakeholders recognise that the Creative Industries training landscape is multifaceted, emphasising both the established craft skills and emerging technologies

Young people face significant barriers to entering creative careers due to inadequate career guidance, stemming from a lack of awareness of the routes into the sector- limited resources, weak industry connections

Key gaps in provision

71% advertising and MKT 49% Crafts

Training accessible - freelancers

Mid career professional development - tec/digital skills/ AI

Transferable skills

Flexible life long learning models - supporting professionals in career

Flexible modular learning approaches, with strengthened partnerships between education providers, industry, tech and soft skills

Creative Careers Programme

3 million from Gov

Creative roles are flexible - flexible portable apprenticeship models

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3. Powering prosperity - driving change 

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3. Powering prosperity - driving change 

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Opening doors for everyone. Broader impact

Financial sustainability

Diversification of income through curriculum & Research & Enterprise

•Short courses

•CPD

•Roll on roll off

•Blended learning

•Degree level Apprenticeships

•Study Abroad – international – Turing

•LLE

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Raising aspirations

Schools & College partnerships

Industry networking event

Achievement Gaps

Inclusive learning environment

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Artists For Humanity (AFH) provides under-resourced teens the keys to self-sufficiency through paid employment in art and design.

AFH is built on the philosophy that engagement in the creative process is a powerful force for social change, and that creative entrepreneurship is a productive and life-changing opportunity for young people.

Bridging economic, racial and social divisions, AFH enriches urban communities by introducing young people's creativity to the business community.

AFH began with an imperative-to address the lack of arts and entrepreneurial experiences for Boston teens-and with an ambitious, unconventional idea - young people can provide, through their innate talent and vision, contemporary creative services to the business community. Training and employing teens offers them a key solution to economic disenfranchisement and has a resounding effect on their lives, their families, and their communities. AFH employs 325+ Boston teens annually in paid apprenticeship in the visual arts and creative industries.

Since 2004, when we constructed Boston's first Platinum LEED-certified facility, the Artists For Humanity EpiCenter, AFH has continued to bring leadership and vision to our work in the community. We have grown exponentially as a youth and cultural community resource and a successful enterprise, serving our youth apprentices and the greater community as a learning laboratory in creative industries. This has inspired us to formalize interdisciplinary arts and STEM (Science, Technology, Engineering and Mathematics) learning - or STEAM! - in our studios. AFH continues to pioneer opportunities for youth to utilize creativity, industry and innovation toward an overarching goal of preparing them for emerging workforce and educational pathways.

AFH is one of the largest on-site employers of Boston young people, with hundreds of under-resourced teens employed as artists and designers each year during critical out-of-school hours. Having a job at AFH enhances a teen's future earning potential, employability and inspires advanced education and training.

AFH counteracts the risks facing young people - one teen at a time - by giving them a job, enrichment that comes from the arts and cultural experiences, a safe place to go after school, a culture of respect, responsibility, and engaged mentorship and an opportunity to learn and conduct business in the innovation economy.

AFH offers academic support, including after-work tutoring and comprehensive college readiness.

These combined experiences cultivate social change by equipping young people with the skills needed for careers in 21st century creative and technology driven industries, opening doors to successful, self-sufficient futures.

Teen artists give voice to their experience working and learning at Artists For Humanity.

Education Initiative and Support at AFH

AFH reinforces teens' work and experiential learning with robust academic support to assist teens with graduating high school, entering college, earning a degree, or successfully defining pathways to success. Our support includes:

AFTER-WORK TUTORING

As needed, AFH provides teens with individualized, one-on-one tutoring to help them develop basic and advanced comprehension in core subjects, succeed in tests, and improve grades.

COLLEGE READINESS

AFH helps youth develop individualized plans for post-secondary education, tour colleges, complete applications, and secure financing and scholarships.

COLLEGE RETENTION

AFH links program alumni enrolled in post-secondary education with financial and human resources, and provides them with ongoing employment opportunities and leadership training.

CAREER ADVISING

AFH introduces teens to industry professionals in the context of their employment, potential internships and alternative pathways to success.

Yaro Pan

Board Chair
Wellington Management, Managing Director

Natalie Lemle

Board Vice-Chair
Arts Strategy Consulting, Founder/Principal

Adele Fleet Bacow

Lawrence S. Bacow

Alexander Caron

Susan Culman

Amy d'Ablemont Burnes

Amy Fitzgibbons

Mathieu Gaulin

Lee Ann Gilligan

Amanda Goodwin

Lauren Hasson

Deborah Hawkins

Jeremy Kay

Nicole Kelley

Mel King

Eric Kramer

Misia Landau

Mark Lank

Lisa S. Lenon

Harriet Lewis

Helene Lieb

Michele May

Meghan McNamara

Aaron Myers

Abigail Ogilvy

Robert Pittinger

Chris Rifkin

Lucy Rosenburgh

Robert Sachs

William Stanton

Caroline Taggart

Lannhi Tran

Lisa Van Oossanen

Bradley Vernatter

Clara Wainwright

David Walek

Scott Walker

Bob Wiggins

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Artists For Humanity (AFH) provides under-resourced teens the keys to self-sufficiency through paid employment in art and design. AFH is built on the philosophy that engagement in the creative process is a powerful force for social change, and that creative entrepreneurship is a productive and life-changing opportunity for young people.

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Moulding the next generation of Change Makers Creating the right experience

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Moulding the next generation of Change Makers Creating the right experience

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Raising metrics. Student experience

1. NSS 2. EDI 3. Graduate outcomes (accreditation/industry engagement)

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Raising attainment

Partnership – schools & local organisations

* being a force for positive impact

Flexibility

more roots into & out of education

Access to successful HE

‘Valued by students, employers & society’

APP aligns with OfS

Quality & Standards

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Spring 2022/23 Renewed focus on metrics
Incentivising excellence
TEF assessment underpinned by 2 aspect ratings:

•Student experience or

•Student outcomes
More generally, value for money for students and tax payers

Graduate Outcomes

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Acknowledge and award this activity that the creative industry sector relies on - value added

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Social innovation model
Therefore raising profile with stakeholders
Solving problems in partnership.
Staff, Students, Stakeholders, Communities

Potential KTP, PhD research
Student industry experience. Graduate Outcomes

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12-week bootcamps piloted to address the local and digital skills shortage funded by national skills funding
could this be mirrored within the growing arts and culture sector to fulfil the skills shortage

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Competitions, linked with galleries, Museums & Industry

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Competitions, linked with galleries, Museums & Industry

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Engage the community in the SDG's and problem solving

The National Saturday Club

Schools Competition

Mature Learners Competition

Foundation Festival - end of year across the region

Enabler 1 Opening doors for all

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2. Short programmes linking industry to social innovation 

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2. Short programmes linking industry to social innovation 

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Exploring global problems

'making' by being CHANGE Makers

Speaks to pillar 2 creating knowledge for good

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Using manufacturing heritage as a conversation, a calling card, that crosses disciplines and attracts partners that hold the same values as you to create projects and knowledge exchange

'create knowledge for good'
International funding bids with industry, international HEI's, use SDG's

links Enabler 4 Environmental sustainability

Student / staff mobility digital international experience for all, even those that can't travel.

Graduate Outcomes, student experience

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Fashion and Jewellery  could position itself at the heart of regeneration

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Fashion and Jewellery  could position itself at the heart of regeneration

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Run a different race

Building on regionality, heritage status and strong commitment to differentiate ourselves in the market place

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LEAD the way in promoting social mobility and community development in our area  

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LEAD the way in promoting social mobility and community development in our area  

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Increasing evidence that arts and culture can act as a catalyst for local regeneration p.43 CEBR

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Nigel Thrift states that there is 4 kinds of differentiation.
1. General specialisation running the most successful programmes and less disciplines with more overlap between courses
2. Institutions that gather round a particular mission
3. Those with added responsibilities - close working with industry such as Warwick and agro science
4. International/ teaching overseas, overseas campuses and alliances

Strategic plan speaks to 2 and 4

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Programmes with embedded industry opportunities linked to the SDG's

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Create opportunities.

Birmingham based Goldsmith Centre

Cockpits Arts Centre - Livery companies engaged Transformational nature of education and as a champion of social mobility, will strive to inspire and create opportunities for all.

Offer the broadest range of option from foundation years, apprenticeships, short courses to post graduate - every stage of life. LLE

BCU at the forefront of the flexible integrated learning revolution aligned with the needs of the learners from all stages of life, now and in the future

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Enabler 1 - People and culture

Drive the economic, social, cultural, educational and environmental prospects of our city

Non traditional school leavers

community groups

Take education into the community removing the barriers

Raise aspirations & improve education, skills, health & well being across our region

WMCA - Employment strategy

developing Maths and English - look to livery companies for support - Goldsmiths

Research, knowledge creation & innovation making a difference to peoples lives. Provide solutions to social & industrial challenges by delivering academic expertise, knowledge & innovation alongside graduates & student with the right "I can & I will" attitude.

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Industry relevant & research informed curriculum shaped in collaboration with partners across business & professions & in line with global issues & government agendas (SDG's)

Flexible, individualized and tailored

Making a positive contribution to the world

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1. People & Culture

2. Infrastructure

3. Size & Shape

4. Environmental Sustainability

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1 in 8 in Europe

Jewellery Quarter Development Trust / Birmingham City Council/ Goldsmiths Centre

Puts a global spotlight on the skills, creativity and community we have in Birmingham

opening up new collaborations

Digital hubs - nintendo

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Leading the way through from traditional to the new age - heritage skills are an important part of our distinctiveness.

Birmingham's unique heritage assets have a positive role to play in its future

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Race inequality - blm

Global pandemic

Increased anxiety & mental health

Divide in the quality of education received between those from poorer backgrounds

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World collapsed around them
"Cusp of irreversible change" CHEAD
62% of global Gen z are ready to re build society from the ground up

We need to understand our audience & values that drive them

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West Midlands Combined Authority Employability and Skill Strategy 2024-27

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West Midlands Combined Authority Employability and Skill Strategy 2024-27

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Employment levels below national average, youth unemployment of concern

earnings for women, ethnic minorities, those with mental health or disabilities compounded.

Qualifications lower than national average. 1/10 adults have no formal quals.

3/5ths are qualified to level 3 compared to 2/3rds nationally

BUT there is a clear strategy to address the issues which aligns with BCU's strategy

PILLAR 4

Highlights - Partnerships FE/HE

Training provision level 4 +

LLE HTQ'S

Pump prime development of short courses + HTQ's aligned with plan for growth - investment zone - wider regional economic priorities

FOCUS - Flexible models of delivery

Retrainers boost career prospects

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The Creative Industry are the cornerstone of the UK'S economy & Cultural Identity - highest growth industry 1.6 x national rate DFE Skills sector assessment 

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The Creative Industry are the cornerstone of the UK'S economy & Cultural Identity - highest growth industry 1.6 x national rate DFE Skills sector assessment 

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124 Billion pounds to the economy. Employing 7.1% national workforce

Important sector

gaps in higher skilled roles

soft/people skills, technical & practical, IT, problem solving, creative and innovative thinking - speeches & presentations

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OFS
Key metrics suggested
Continuation 80%

Progression 60%
May 2022 B Conditions focusing on:

•Academic experience

(course is up to date & CMA compliant)

•Resources

‘each cohort of students’ ‘students succeed beyond HE’

•Academic standards

Assessed effectively, Credible Awards – comparable to previous years

May 23 Relevant for partnership arrangements

B conditions apply to non credit bearing provision

Entry qualifications, lack of access to funding if not above DDD or C at GCSE in Maths/English - changes to foundation fees

Microcredentials

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TEF/REF...OfS, AP Plans

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The marketisation & the survival of the fittest - being led by league tables resulting in a constant race to the top.

Is there an opportunity to run a different race?

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Social innovation course
CPD Interdisciplinary module

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Museum - Expertise

Heritage courses historical but also exploring 'local' materials and craft

A series of 'how to'  courses Bags, shoes, draw, Concept development etc

Accredited - entry level

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supported by credit accumulation - government funding LLE

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‘Interdisciplinary diversity that enables responsiveness and underpins our ability to address some of the biggest challenges that we face’ Universities UK 

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‘Interdisciplinary diversity that enables responsiveness and underpins our ability to address some of the biggest challenges that we face’ Universities UK 

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In his paper The role of universities in advancing citizenship and social justice in 21st century Ira Harkavy proposes            ‘a strategy that involves colleges and universities working to solve universal problems (e.g poverty, inadequate schooling, substandard health care) that are manifested in their local communities.’

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Demographics                             

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Demographics                             

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Population younger than the national average - below 24 BCU strategy describes them as youthful

Plural city - no ethnic group has majority - one of the most diverse regions in the country

Deprivation, poverty & high unemployment

Disadvantaged communities

Underperforming schools

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Birmingham City University - Department of Fashion & Jewellery. At the heart of the worlds first manufacturing town

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Birmingham City University - Department of Fashion & Jewellery. At the heart of the worlds first manufacturing town

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Bespoke Fashion Education, Traditional but progressive

History of manufacture & making in the heart of the country.

UK Quality education