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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility and engage an online community of users.

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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

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online advertising model in wich the advertiser pay each time someone click on their ads.

Example of costs: Average cost is roughly about 2.32$ per click

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Via producing and distributing useful free content, content marketing attracts prospects and turns prospects into clients. Content marketing helps marketers establish sustainable brand loyalty, provides customers with useful knowledge, and creates a desire to buy the company's goods in the future.

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How to apply a SEM campaign? The most common is to use the Google Adwords platform, which consists of bidding for certain keywords. Thus, the greater the competition for a specific keyword, the higher the cost of advertising.
As we have seen, in SEM a certain amount is paid for each time the user clicks on an ad. The more clicks, the higher the cost, but also the greater the chances that your visits will convert to your website.This payment model is called PPC or cost per click or pay per click. That is, you do not pay for the times the ad is shown, but for the times they click on it.

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People search online for a product or service
They enter search terms (called keywords) into search engines like Microsoft Bing.
These searchers then find your ad
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
Customers reach out to you
You can configure your ad so that people have the option to call you, visit your website, or go right to your door.

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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.

Various Chanels (Instagram, Snapchat, Tok Tok, Facebook, Pinterest, Twitter, Youtube) mean adaptive form of marketing (video, use of influencer to promote sthg, picture, animation in a corner, etc)You always have to innovate because things are evolving (TiK Tok = new social media so new way to promote)

Ad on social media = cheaper than other forms and you can take advantages from it

Google Ads : more opportunities filters of apparition for example

Youtube (banners) / difference of typologyProximity / target / gathering data

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SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.

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Short for Social Medias Optimisation

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SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.

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Search Engine Optimization is divided into on-page and off-page measures
On-page: technical optimization, content optimization (keyword search, semantic search). Optimization (keyword search, semantic
search), structural optimization
Off-page: Relevance of the content for the web world, qualitative backlinks (on the
link high-quality homepages on your own homepage, as this positively influences the ranking
influences

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means the process of improving your site to increase its visibility for relevant searches

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SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

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SEA is short for Search Engine Advertising.
You can find SEA in the top of google pages in exchange for money.
Google ADS is the most common SEA tool.

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SEO is short for Search Engine Optimisation

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SEM is short for Search Engine Marketing.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs).
These ads, often known by the term pay-per-click ads, come in a variety of formats.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.