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2000- The video game 'Sims' was released.

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2000- The video game 'Sims' was released.

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Sims was first released on the 4th February 2000. This game became increasingly popular and later released sequels.

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In 2001, Microsoft enters the game market as they release the XBOX and also video games such as, Halo: Combat evolved.

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MCM Comic Con was first founded in 2001 and soon became the biggest film and video game expo in many countries. The event consists of multiple categories like comics, films, anime and guest panels. The first expo was in May 2002.

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In 2001, The New Yorker magazine released a very influential and time relevant cover of twin towers which held a lot of meaning and social contexts. This cover is still remembered and went viral.

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2002 - Denzel and Halle made award history. 

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2002 - Denzel and Halle made award history. 

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At the academy awards in 2002, critically acclaimed actors Halle Berry (Monster's ball) and Denzel Washington (Training Day) became the first black actors to win academy awards for leading rules, paving the way for black actors and actresses to win high achieving awards for key film roles.

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In 2003, Valve energises PC gaming with the release of Steam, which is a platform where people can download and stream PC games, some became increasingly popular and a key part of contemporary culture.

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In 2004, Strictly come dancing starts on the BBC. The show later on became a rival to X-Factor and other late Saturday night TV.

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Although Nintendo is still relevant and seems rather modern when considering the new models, the Nintendo DS was released in 2004 along with games such as Super Mario Kart on DS and Nintendogs.

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In 2005, the consistent rumours of co-stars Brad Pitt and Angelina Jolie (Mr and Mrs Smith) dating was at its peak. Brad was currently dating Jennifer Aniston who had a very strong fanbase and was well loved for her role in Friends. However, the rumours of Brangelina made 'celebrity shipping' an official trend and featured across many media.

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Not too long after the XBOX release, Microsoft upgraded and offered fans the XBOX 360 and XBOX live with it, allowing players from all over the world to interact and play with each other through live gaming. Playstation soon followed.

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Roblox is an online game platform that allows users to program games and play games created by other users. Founded by David Baszucki and Erik Cassel in 2004 and released in 2006. Roblox stayed popular for many years after this but shifted through age demographics as now young children play it whereas before it was more teenage.

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2006 - Nintendo continues to dominate the market.

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2006 - Nintendo continues to dominate the market.

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In 2006, Nintendo WII was released allowing players to physically interact with the game and also engage in exercise while doing so. The console came with wii sports which allowed players to play sports digitally with friends and family.

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2007 - BBC utilises digitally convergence.

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2007 - BBC utilises digitally convergence.

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On the 25th December 2007, BBC launched iplayer where viewers have the opportunity to watch shows on demand which arguably aided live televisions decent. As the BBC utilises digital convergence by creating multi platform viewing across technological devices, this allowed other channels to do the same.

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The popular streaming service Netflix was released. This ad- free video streaming service was revolutionary to Film and TV as viewers enjoyed not having to watch ads to enjoy their favourite films and shows. It also acted as a film glossary for people who find it difficult to explore films and shows.

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2007 - Call of Duty: Modern warfare release.

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2007 - Call of Duty: Modern warfare release.

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The popular vine and trending youtube video 'Charlie bit my finger' had a whopping 0.88 Billion views and was one of the most viewed videos of that year.

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In 2007, the first ever smart phone by Apple was released called the iPhone which is now a very commonly used term. Apple has sinced released iPhone models up until the iPhone 12 with new modern technological advances. Apple is commonly put up against Samsung.

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In 2008, The New Yorker magazine released an offensive and controversial cover of a cartoon mimicking Barack and Michelle Obama which was very influential as it was released during the presidential election.

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2008 - Hulu was launched rivalling against Netflix and other streaming services.

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2008 - Hulu was launched rivalling against Netflix and other streaming services.

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In 2009, 17th May the first draft of Minecraft was released. Minecraft is a sandbox style game where players are encouraged to create their own worlds and build their own games within realms. The game has since been developed further as it is a simple block style game. Since being released, Minecraft has been featured across many other gaming platforms and conventions and also became a key part of youtube and twitch where players would watch other people play and find hacks within the game. There are two modes of play, survival and creative where you have the choice to build your world from scratch or just enjoy what has already been created since release. The game also became digitally convergent as it is able to be played across multi[le platforms such as: PC, PE (Pocket edition), Xbox and playstation. The user interaction doesn't end there though as it is one of the largest game fanbases online and in face to face social interactions.

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In 2009, Avatar was released which was one of the first long length, joint animation and live action films that utilised new editing techniques and genre cross-overs. Avatar quickly became one of the highest grossing films with 2.79 billion box office profit.

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2010 - Fruit ninja came into play for all android and apple devices.

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2010 - Fruit ninja came into play for all android and apple devices.

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In 2010, gaming on your phone increased as the popular game fruit ninja was released where players slice fruit with a samurai sword in a limited amount of time. This game is one of many that became oddly addictive for players and had a huge impact on culture and social interactions as more people played games on their phones or tablets instead of talking to others or utilising other more productive forms of communication.

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2010 - Contemporary artist collaboration with Kim Kardashian West on magazine covers. 

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2010 - Contemporary artist collaboration with Kim Kardashian West on magazine covers. 

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In 2010, W magazine was able to shoot stunning Kim Kardashian West (One of the most relevant influencers of 2010-2020) for the cover of a 2010 issue. They followed the common theme of photographing the Kardashian sister naked but to add more meanings and signs to the cover, famous and critically acclaimed artist Barbara Kruger collaborated with the magazine to add her unique cover lines across Kim's body to cover certain body parts and allow the magazine to run due to regulation.