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Casual lexis which represents the goth subculture, quite easygoing and the writer clearly has a strong interest in the topic as a whole. The writer represents themself as someone who is passionate about everything associated with the culture. This is all implied from the the phrase "pen an article".

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Presented by the writer as almost second nature when it comes to preparation.

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‘They simply holiday in our subculture’ - collective pronoun ‘our’ shows possession, presents the goths as more unwelcoming than they once were because they feel people aren’t coming for the right reasons.

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A line has been drawn down the middle of Whitby, represents the divide between people there for the goth culture and the people there only for the cameras

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‘tourism is the lifeblood of this rather isolated town’ – highlighting the importance of the festival. The fishing industry is no longer as significant as it was.
adjective - isolated, they rely on the income of the festival.

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Similar articles linked down the side of the page, suggesting more to readers who have searched for this article and may therefore be interested in more.

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‘posing for the flocks of ‘togs’’ – verb posing has connotations of faking and pretending, suggests that tourists aren’t actually appreciating goth culture, just curious about why the event is such a big deal and wanting to get on TV.

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'the town clearly reaps the benefits'- feels like the point of the weekend has been lost. 'reaps' emphasises this

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Swales - discourse community.

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presenting Whitby with a more negative face than the transcript

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The aim could be to make people belive it's not a good thing. And give it a negative face compared to the BBC

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Has a greater insight of the goth weekend

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going to emphasise the good parts of the weekend and not focus on the bad parts

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blog is a first person account

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Biased

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interviews can be edited to create their own meaning

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tv- widespread of people watching it

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A blog usually has hyperlinks, and would be more informal than a TV interview with the BBC

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The author uses language to create meaning and representation throughout the transcript to present Whitby in a positive light. The use of nouns such as ‘charm’ imply that it is a lovely, attractive place, which is attempting to encourage more people to visit. The reporter in the source is working for a news station based in the area, and so would want to promote tourism in order to boost local businesses that thrive during the Goth Festival. It is made clear through the line ‘the fishnet stockings worn by the Goths brings in more cash than the fishing nets themselves’ that Whitby is somewhat reliant on the income of the Festival, making this even more significant. Whitby’s major income being from the fishing industry gives this line both humour and irony and the speaker creates a connection between the ‘fishing’ and the ‘fishnets’.

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The aim of this broadcast is to persuade gothism as positive by giving it a positive face. The interviewer is presenting whitby in a very positive way 'private' and 'inclusive' expressing the diversity of the place and as accepting.
It is also broadcasted on the BBC which is a popular news channel and by bringing attention to whitby to help boost the economy of the local businesses. It also encourages people to engage in the goth weekend, no matter of the age or gender etc.

'vibrant and inclusive' is defeating the Incorrect stereotypes of the goth culture and presenting the goths in a more accurate and 'normal' way. This is to educate the audience about what the both culture is really like and to take them away from the stereotypes.

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The writer uses the adjective ‘inclusive’ to represent Whitby’s community as welcoming to the goth community, this suggests that the goth community is typically controversial as they aren’t accepted by everyone. The adjective inclusive creates a positive community feel within Whitby which attracts the audience to visit Whitby and experience the family friendly atmosphere.

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How does the writer use language to present meaning and representation:

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How does the writer use language to present meaning and representation:

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The author uses a variety of techniques to present meaning and representation such as positive face. The use of the adjectives ‘diverse’ and ‘inclusive’ to highlight the importance of the the festival to some and placing emphasis on the fact that it is a festival that represents people who would normally not be represented but also a place where people can be free to be who they are.

Whitby became a popular destination for Goths and the home to the Goth weekend after Bram Stoker was inspired to write his well-known Gothic novel, Dracula, brining attention to this small town in Yorkshire. The use of religious allusion, ‘modern day Mecca for Goths’ implies that Stroker has started a movement that is to some extent religious to some so that they can be free to be Goths without judgement and this is the home to the Gothic community.

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‘exploded’ – verb, sudden burst of interest

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‘we’ – collective pronoun, creates a sense of community and belonging.

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‘Vibrant and inclusive’ defeat the incorrect stereotypes of goth culture (darkness and isolation) and presents the goths in a more accurate way to educate the audience about what goth culture is really like, taking them away from the stereotypes and promoting the festivals to readers.

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‘inclusive’, ‘diverse’ – adjectives, representing the festival as a safe, enjoyable place. Purpose is to persuade more people to visit.

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Charm – noun, representing it as a nice, attractive place, since the reporting is from Whitby. Trying to encourage more people to come and visit during the festival.

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The area inspired a well known book

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Clientele – noun, highlighting that the visitors boost the local businesses and economy.

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BBC is a popular news channel and by bringing attention to Whitby to help boost the economy and encourage other people to engage in the goth weekend

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"SPENDING OVER A THOUSAND POUNDS ON AN OUTFIT"
whoops left caps lock on

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presents goths as beneficial "town clearly reaps a major benefit from the festival"

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Tries to persuade you to go, so presents gothism as positive

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presents whitby as very accepting, due to it allowing people who may be seen as "strange" to show their pride

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presents whitby as very accepting, due to it allowing people who may be seen as "strange" to show their pride

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The interviewer is presenting Whitby in a very positive way describing Whitby to be ‘ private’ and ‘inclusive’ expressing the diversity of the place

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Presenting goths as being economically beneficial for Whitby-£30-£40 per person a day, using them as a money source.

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presenting whitby as a nice place, since the program is from around the area
the goth festival is extremely popular - helping local businesses and the economy

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They have their questions ready - edited answers to show what they want to represent goths as

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multi-modal, tv interview, visual and audible

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Interviewer is probably not a goth