# data[].attributes.body
A family opens up there new family photos, excited and keen to see the great work from their recent photo shoot. The mother looks down in disbelief...shocked by the horrible quality that is seen as numerous photos drop to the floor.

Text spans across screen "Don't let this Happen to you" followed by "contact" with the  Whole Scene Media logo. The screen rewinds itself to appear with the same family opening their photos, only this time they are in excited and how professional the photos appear.

# data[].attributes.body
This week I found learning about HTML very interesting and further researching my project enjoyable. It was often a challenge to find academic sources that related to my idea of photography, but I however did learn a range of techniques and ideas during the process. I was also able to add in some non-academic sources which were from leading photographers.

# data[].attributes.body
Kolowich, L, 'Color Psychology in Marketing', blog post, Hubspot Blog, 3 November 2017, viewed 16 July 2020, <https://blog.hubspot.com/marketing/psychology-of-color>

This blog clearly simplifies the main colours that are used in many leading brands. We get a break down of each colour with samples, stats and pros and cons from each. The post coming from Hubspot which is a leading marketing and sales organisation speaks strongly to the data presented. This assisted me greatly get an easy overview of what colours mean and how they can be used for a brand.

Leaning, B, 'The Do's and Don'ts of Infographic Typography', blog post, Hubspot Blog, 9January 2015, viewed 16 July 2020, <https://blog.hubspot.com/agency/typography-introduction>

The blog and guide on typography further explores the key areas within the course and assisted with my knowledge.

# data[].attributes.body
The audience should be interested in finding a professional photographer who will not disappoint them during their special moment and occasion.

I want them to feel inspired and impressed by the quality of the work that they can't resist getting in contact with myself to organise an event with them.

The tone of the video will be uplifting and inspiring to the responder. They will experience a wow moment that will leave them wanting more and be interested in my work and business.

The colours that are best suited to this are blue and orange which demonstrate trust and friendly business.

# data[].attributes.body
My chosen target audience is adults hosting events or wanting professional style photos of themselves, friends or family. The target will be both female and male with any age range.
The video will draw them in by showing professional style photos from previous works that ends with a call to action they can't resist.

My message for the promotional video is to never miss a significant moment again.

# data[].attributes.body
The colour choice I have decided to use is a blue tone with the complementary being beige. My main choice for this is blue being described as a trusting and strong colour which presents well with the business I will be promoting. Complementary to this beige being closely linked to orange is a friendly colour which is also strongly related to the business values.

# data[].attributes.body
Long, B & linkedin.com 2013, Creative DSLR Video Techniques / with Ben Long, video, linkedin.com, 12 May 2013, viewed 14 July 2020

# data[].attributes.attachment_link.readable_text
Course details

Photo superstar Ben Long is back, but this time he's focusing on the video capabilities of DSLR cameras. This project-oriented course follows Ben as he shoots, edits, and delivers a short promo video for friend and actor Stephen Kearin. He concentrates on creative composition during filming, and then returns to the editing booth to show how shot footage gets put together. The end product combines performance and interview footage (taken with multiple cameras) to tell a short, compelling story and help Stephen sell tickets, while illustrating important concepts like sense of space, passage of time, and the montage to aspiring filmmakers like you.

Instructor

Ben Long

Photographer, Teacher, Writer, Videographer

Ben Long is an award-winning photographer and senior editor at Macworld magazine.

Ben is a San Francisco-based photographer, writer, and teacher. The author of over two dozen books on digital photography and digital video, he is also a senior contributing editor to Macworld magazine, and a senior editor at CreativePro.com. His photography clients have included 20th Century Fox, Blue Note Records, Global Business Network, the San Francisco Jazz Festival, the Pickle Family Circus, and Grammy-nominated jazz musicians Don Byron and Dafnis Prieto. He has taught and lectured on photography around the world, including workshops at the Santa Reparata International School of Art in Florence and a class for imaging engineers at Apple, Inc. He occasionally dabbles in computer programming, and has written image editing utilities that are used by National Geographic, the British Museum, and the White House.

See more See less

Skills covered in this course

Viewers of this course

12,805 people watched this course

What they do

Production Editor, Founder, Business Owner, Website Manager, and Marketing Specialist

Where they work

Microsoft

DXC Technology

CGI

The Ohio State University Wexner Medical Center

University of Connecticut

# data[].attributes.attachment_link.title
Creative DSLR Video Techniques - Introduction

# data[].attributes.attachment_link.description
Photo superstar Ben Long is back, but this time he's focusing on the video capabilities of DSLR cameras. This project-oriented course follows Ben as he shoots, edits, and delivers a short promo video for friend and actor Stephen Kearin. He concentrates on creative composition during filming, and then returns to the editing booth to show how shot footage gets put together.

# data[].attributes.body
McKinnon, P (dir.), THE BUCKET SHOT, video, YouTube, 28 December 2018, viewed 11 July 2020, https://youtu.be/r25IWquxe9s

# data[].attributes.body
Walker, A 2016, ‘A photographer's safari.’, PSA Journal, vol. 82, no. 7.

Walker illustrates in his article the techniques and tricks that are best suited to shooting animals in the wild and close up. The author does this by presenting the article with his images and exploring what equipment is required in these environments. His research is proven through the detailed explanation given behind each statement made about his choices. This article is beneficial to my research as wildlife photography is part of the idea that I have chosen to work on. However, most of these techniques are related to the open safari environments of Africa which would not be suited to any wildlife photos used within this project. From this article and the work provided within this, Walker demonstrates his research and techniques are well suited to the safari environments.

Radu C 2016, ‘Addressing Multiple Target Audiences Through the Place Brand Slogan’, Romanian Review of Regional Studies, vol. XII, no. 2, pp. 31–38.

This article researchers around being able to target a range of audiences with one brand logo and slogan instead of creating different components for different markets and needs. The aim to be able to find common areas between the different target markets and use this to create a single brand image. The research focuses on a case study to implement best practices to target multiple audiences. This article has expressed to me the techniques I should use to be able to expose my idea to a range of audiences. The article does, however, state it can be a challenge to minimise your message down into one common area across multiple audiences. From the research, it can be drawn that it is natural to be able to target a range of audiences with one key message and can not be done by all markets.

Zarantonello, L, Schmitt, BH & Jedidi, K 2014, ‘How to advertise and build brand knowledge globally.’, vol. 54, no. 4.

The authors of this article have researched the effectiveness of advertisements in different global markets. The main criteria were to determine the results of function versus experimental and local versus global. To achieve this goal the authors have used over 250 advertisements from over 20 different counties with a range of economic levels. The authors set out to convey the varying effectiveness using advertising appeals and components of brand knowledge. This article is highly relevant to my idea and research as I believe you also want your message to be received by a larger audience and this research demonstrates how effective certain methods are in doing that. The main limitation from this results from the dataset where the amount of commercials used in certain GDP breakdowns is either excessively above or below a median point which would result in biased results. Finally, I do find the authors have conducted a significant amount of research to reach their conclusions.

Zakas, N 2013, ‘The evolution of web development for mobile devices’, Communications of the ACM, vol. 56, no. 4, pp. 42–48.

The authors of this article discuss how web development has developed to suit the mobile world. They look at the limitations of a mobile device and the improvements that have occurred for all web development during this shift. The authors convey how when designing a website, new limitations have occurred due to what is possible on a mobile device instead of a desktop. This will assist me within the project as I will need to think about what will also suit a mobile device compared to just a desktop.

Tavin, K 2002, ‘Engaging Advertisements: Looking for Meaning In and Through Art Education’, Visual Arts Research, vol. 28, no. 2, pp. 38–47.

This article explores the art education and how this can assist a responder to develop critical approaches to interrupt the visuals presented. The author looks at a range of advertisements and the impacts they have. To determine the success of these ads the criteria uses students from his classes to see their initial reaction and thoughts. I believe that from this article I can find a different way to convey my message. This article was published in 2002 which may result in the techniques not being as successful as they are presented.

# data[].attributes.body
Photography is a competitive industry to work in.

To be successful you need to buy expensive equipment

You need to be able to travel to unique locations to be able to capture amazing content

People in your images have to fit a certain body type

You have to be extremely creative to capture an image

Photography is an easy job where you can make money quickly

I have to use the same techniques that everyone likes

Your photos aren't good unless you have a large following on social media

# data[].attributes.body
After my initial read-through of the assessment, I feel quite excited about the project as it is something that I have never really experienced before. Having to plan out an idea and develop it into a short film will be a challenge but one I welcome. Recently, I have really enjoyed going to new places and capturing the moment through photography. I have always wanted to experiment more with videography and through this assessment I have the chance to do that. Based on the requirements of the project I believe that I will be able to test new techniques and methods to develop a unique video. My idea that I am thinking of promoting and working with will be around my photography portfolio and promoting my work to be able to expose myself to new audiences.

# data[].attributes.body
1. Pilu at Freshwater
2. The Whole Scene
3. SM Electrical and Maintenance
4. Lightning Bult Electrical and Plumbing
5. St Pius College Chatswood
6. St Paul's College Manly
7. Mercy College Chatswood
8. Bear Cottage
9. A podcast series on the digital environment
10.  Blog series on investing
11. Social media management agency
12. Making a Difference Childcare
13. Long Reef Surf Club
14. imei Pty Ltd
15. Computer repair service
16. Specialist Coffee Beans
17. Movie review platform
18. Online Recipe forum
19. Top Rated Places to visit
20. Blog on Restaurant reviews
21. Chicken
22. Staying healthy in isolation
23. A website for keeping occupied in isolation
24. Star Wars
25. Little Italy Pizza
26. Paws for Applause
27. Mrs Jones Bakery
28. Tennis
29. Rummikub
30. Road Safety
31. Chaotic Clothing
32. Road Safety
33. Website of photography locations
34.  Koda (band)
35. A website on important life skills for teenagers
36. An app that helps prepare you for interviews
37. Virtual reality software to help with phobias
38. Tech product reviews
39. Beyond Blue
40. Dog Breed Database
41. Lego Builds for Adults
42. Meme database website
43. Website for HSC Students to discuss courses
44. Technology tutorials for seniors
45. House Development ideas
46. Surf Boat Rowing
47. Comic book collections
48. Website to promote antique items.
49. Home workout ideas
50. Activities for kids
51. Healthy eating habits
52. Mountain bike riding
53. Roller Blading
54. How to live a healthy life
55. Bush Fire awareness
56. NSW South Coast Tourism
57. Blog  on Photography Techniques and Advice
58. Website to promote online comedy events
59. Headphones that provide perfect audio
60. Mental Health in young adults
61. A pool monitoring device that alerts you if children enter the pool area
62. Latest fashion styles
63. A website to find rare shoes
64. An internet security course for adults to keep their kids safe
65. Mentorship for children with unique talents
66. Inspiring creative thinking in teenagers
67.  A product that tells you exactly what you want to watch
68. Electric vehicle benefits
69. A fabric which can't stain
70. New social media platform with no ads
71. A product where you can eat as much as you want and only experience the taste
72. A website that tells you what meals you can make with what items you have.
73. Pens that don't run out of ink
74. A website to connect with like-minded people close to you
75. A bed that can change position and firmness
76. A book that never runs out of pages
77. Educational video games
78. Phones that never run out of battery
79. Internet that never drops out
80. Youth unemployment