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1. It might be similar to each other and not stand out

2. The logo might be a representative or abstract that do not have direct link or logos are too small to squeeze in values

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1. It is hard to make the logo distinctive compared to the thousands of logos out there. The logo must be adaptive and able to be used on print, web, collaterals etc.
2. A logo itself cannot show the brand’s tone of voice, USP or the deeper values of what the brand stands for. 

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Saturated market, hard to stand out.

Just looking at a logo might not be enough for someone to know the brand as a whole — its personality, values etc.

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challenges:

other logos that exist might be similar to yours - people may associate your colours used with the other brand

why logo is not enough:
A logo may be too abstract for consumer to pick out the brand's purpose, values, personality, etc.

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Challenges:
- Print colours, can the brand colour be printed to their desired colour?
- Is the logo noticeable and easy to remember? So that it would stick inconsumers head.

This is because the brand is more than just a logo.  The Logo cannot tell your customers everything, like who you really are, or what you actually care about.

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- Everywhere is screaming for the customer's attention so a brand's logo might lose out in the midst of that
- Size restrictions/color differentiation on different devices

Why is a logo not enough?
- People might have a different way of perceiving visuals and interpret your brand otherwise, hence it is good to reinforce the brand's values/vision through other mediums like eg. interface/prints/products

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1. The logo might not be not memorable enough for people to remember the logo.

2.Logos are used to identify, which does not provide the information that the brand trying to show.

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1. The logo might face challenges of not being memorable to the consumer's eyes. Allowing many brands to be easily forgotten.

2. Thinking from a consumer's point of view, just by looking at a logo itself does not make me want to buy merchandise from the brand. You may have a nicely designed logo but just by the visuals alone, you won't be able to understand the brand story, values or tone that the brand is trying to convey.

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1. Visual attributes can be shared between different brand logos, this can result in commonality or even confusion. Even with slogans to stand  out differently, it might face difficulty delivering its message on smaller platforms (eg. visibility issues on mobile phones).

2. A logo will always remain as just a 'sur-FACE' (pun intended) of a brand. It's difficult, and in most event, impossible, to deliver the full values or attributes of the brand (i.e. purpose, value, mission, vision, target audiences etc)

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- To make it memorable to people (Recognisable).
- When a logo is too complex & scaled down, it can't be seen properly?
- For the logo to be properly design that it aligns with how consumers perceive the organisation, products & behaviour

2. Logo alone can't let people experience the brand

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1. As most logos will convey only a small part of your branding and what industry you are in,  it might be similar to competitors.

2. A Logo is meant to be used as a quick identity of your brand, on letters, on websites, on collaterals. You can only fit so much information in a logo before it becomes a mess, thus it does not provide sufficient information on your brand such as your brand values, brand ethics and other key features of your brand.

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1. Too similar looking to other competitors in the market
1. Details of the logo may lost when the size of prints/ web/ app are too small

2. Logo plays a part in a brand but logo alone does not represent the brand as there are other aspects, eg packaging, tone, personality

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1. -same colour pallete.
-not eye-catching enough.
2. the logo alone cant tell the whole story of the brand. the logo is only the surface of everything beneath it.

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Over-complicating a logo (too many elements)
not memorable or unique (similar to other brands' logo)
not recognisable

Logo can tell a story or show the value/attributes to help identify a brand to a small extend, it is not enough to convey the entire brand itself which consists of other elements such as packaging, personality, the entire products range or services, marketing.

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1. Challenges: other company might have the similar logo, some shape may not be able to scale accordingly for different sizes hence it might look unclear.
2. Logo are commonly designed to be simple and easily remembered by audiences hence a logo with too much elements might not be able to attract them,

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1. a) It might not be unique and therefore, would not be remembered, recognised or mistaken with other brands by the public.

b) logos that are too complicated/detailed will not be able to be seen on smaller collaterals

2. A logo is simply not enough to tell who and what your brand is. There should be other elements create an outlook of the brand so as to define/invoke a feeling in the consumers.