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For our social enterprise, we will be using the retailer channel.  The manufacturers are the artisan bamboo products. Meanwhile, the team of BamBUDOL will market and sell the goods on behalf of the provincial artisans.

This model provides contact efficiency for the customers since it is a one-stop shop for artisan bamboo products. Moreover, the compact nature of the channel ensures that our benefactors will enjoy substantial profit.

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BamBUDOL will be using social media for all communication and promotions. This is not only cost-efficient but also sustainable. We incur less carbon costs this way since it is paperless.

Tiktok, Instagram, and Facebook/Messenger will be used for our communication and marketing activities. Through these channels, our target audience can browse our product catalogue, learn more about the business, place their order, and ask for customer service.

Aside from social media, we will also be using other paid media strategies - such as search engine marketing and influencer marketing. Search engine marketing will make our website/application visible on the first results page when our customers search for the related keywords. Additionally, influencer marketing allows us to tap into their audience who might interested in our initiative. The word-of-mouth from influencers will help crystallize the business' reach with our target market.

To communicate the fact that our brand is sustainable, we will use marketing collaterals that feature our benefactors and the environment. We will also be transparent in communication so that we come across as a business to be trusted.

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Who are your key partners? Who are your key suppliers? Which key resources are you acquiring from partners? Which key activities do partners perform? Who helps you deliver the key activities? Who are the people and groups that you must involve to achieve success? What value will they bring?

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Who are your key partners? Who are your key suppliers? Which key resources are you acquiring from partners? Which key activities do partners perform? Who helps you deliver the key activities? Who are the people and groups that you must involve to achieve success? What value will they bring?

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We summarize our key partners in the table above.

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Value Proposition

For Artisans

Market linkage/communication efficiency

Business management assistance

Brand development

Resources

For Consumers

Reviews (Customer Guarantee)

After-service refurbishing

Distribution Channel

E-commerce website/solutions

Door-to-door delivery

Revenue Streams

Points system (for Artisans)

Utility management

Advertisements

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Revenue Streams and Sustainability Premium

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Revenue Streams and Sustainability Premium

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The primary revenue stream will be on a commission basis. We will be charging around 3.5% - 5.5% for every transaction closed on the site. The rate will depend on the weight/size of the item. Another source of revenue would be from subscription-based membership. The subscription-based membership will provide users access to the premium features of our e-commerce platform - such as in-depth reviews and no ads. The final source of revenue will come from paid advertisements.

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Overarching goal
BamBUDOL aims to economically invigorate provincial bamboo artisans and accelerate the progress of SDG 13 (Climate Action) in the country.

How will you make more revenue than your cost/

Sell at least 1,000 units during the first 5 months.

Maintain steady profit during the infancy stage of the business.

Increase market share to cover artisans beyond Luzon.

Develop stronger relationships with stakeholders.

Provide excellent customer service to our partners and consumers.

Secure funding from companies that are interested in our initiative to reinvest in the business.

Research and contact artisans from different parts of the country.

What conversion/engagement rates will you achieve?

Achieve social media engagement rates above the industry benchmarks.

Facebook: 0.27%

Instagram: 6.39%

Tiktok: 4%

Drive 5,000 unique users to the website.

Achieve 500 accounts of the BamBUDOL.

Achieve at least the average conversion rate of e-commerce websites - which is 2.68%.

Generate 1,000 click-throughs on paid ads.

Establish overall positive brand equity.

What positive impact will your solution make? What are the positive effects of your product on society, the planet, and the economy of your organization? How can you maximize these? Are there unintended consequences to consider?

Increase the incomes of the artisans by 1-2%.

Expand the benefactors’ customer database by 50 customers.

Sustain viable socio-economic relations, and practices.

Receive at least 50 comments/feedbacks attesting to impact to our customers and sustainable business.

What are the negative effects and how can they be minimized?

Limit eco-social costs such as fossil-fuel use and extraneous electricity consumption to the necessary processes by constant monitoring.

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We curate the best-engineered bamboo products and artisans. You support them and promote climate action. Everybody wins.

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Point system for consumers - they can get discounts and free shipping (once we establish our business in the market)

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1. Awareness - Digital marketing will be our major marketing strategy owing to its wide reach and cost-effectiveness. For this, we will be advertising via social media, and customers may view and order from our product portfolio from our website made by our UI/UX developers.

2. Evaluation - Identifying the customer trends and the satisfaction rates with our service. Our online platform will have product reviews for each product of our provincial bamboo artisans to gain the trust of our customers.

3. Purchase - The customers will utilize our online platform to purchase their chosen engineered bamboo products. The artisans will earn points for every purchase using our online platform. They can use their points to access our reports and avail connectivity packages to incentivize them to transact using our platform.

4. Delivery - The delivery of our products from the provincial artisans to the customers will be assisted by our third-party logistics.

5. After-sales (post-purchase customer support) of products and services and value proposition

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This enterprise aims to optimize our social media presence as a platform for engineered bamboo products and how it contributes to the economy. We want to reduce the risk in the management and transportation of our products through the help of our key partners. We also intend to the acquisition of particular resources and relevant activities for the success of our enterprise.

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a) Distribution of the engineered bamboo products from provincial artisans to customers

b) Potential freight service problems with our outsourced third-party logistics (3PL)

c) Network platforms in our online platform to be addressed  by our key partners - UI/UX developers

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Physical
- Facilities
- Tools
- Transport for Freight Services
- Warehouse
- Stockroom

Intellectual (brands, patents, copyright, and data)
- Copyright of designs from UI/UX developers
- Technology of Capital
- Customer database

Human
- Provincial bamboo artisans
- Administrators
- Deliverymen
- Marketers
- Human Resource persons

Financial
- Seed money
- Angel investors

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Additional note(s )- is your business more: 

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Additional note(s )- is your business more: 

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Our business has a cost-driven nature given the extensive outsourcing of digital marketing and logistics. The most important cost inherent in our business model is our third-party logistics (3PL) because this includes the storage and distribution of our products throughout the country. The enterprise aims to partner with the best 3PL to uphold the quality service and effectively dispatch to different locations.

Also, some key resources that contribute to our cost are the development and maintenance of our UI/UX online platform in the long run. The business will hire accountants, finance professionals, and operation managers to control our main costs.

Fixed Costs: rent, salaries of the personnel, property taxes, marketing

Variable Costs: order fulfillment costs for 3PL, UI/UX developers

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1) Economies of scope
In this business model. the theory of an economy of scope means that the average total cost of a company's operations and distribution decreases when there is an increasing variety of engineered bamboo goods placed on the online platform.

2) Economies of scale
In this business model, the external economies of scale can also be realized when the bamboo industry benefits from the development given by our improved online infrastructure (our business platform)

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Brand Management & External Partnerships: Rosa Dacanay

Logistics Head: Andrea Oliveros

Research & Development Head: Andre Quirapas

Ecommerce Development Head: Gabriel Saria

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Beneficiaries are able to have more opportunities to increase their customer segment, which in return will increase the expected demand for their products. Moreover, our service as the e-commerce platform for bamboo products will decrease the technical costs needed to form the business online.

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The beneficiaries of Bambudol are the provincial bamboo artisans who have difficulty reaching urban consumers, and who face difficulty formulating their business in the digital world.

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Gender
- All

Age group
- 25-35 years old

Income class
- Upper middle income to Rich (>₱46,669)

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Bambudol connects both consumers and producers of bamboo products through ecommerce and digital tools. Unlike existing ecommerce platforms, the portion of the profits will be dedicated to investing in technology and education to eventually make provinicial bamboo artisans technologically independent.

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The eco-social costs that the team identified come from transportation and electricity consumption. Oil and other non-renewables are widely used in our country. They power homes and businesses. Given the current scale of our venture and the cost of renewable energy, we must rely on fossil fuels. Not only will we be incurring accounting costs, but we will also be generating negative externalities in the form of carbon emissions. Our businesses will minimize our carbon footprint, but we cannot totally eliminate it yet.

As for the end of the user journey, the non-furniture products being sold on the platform are biodegradable. Meanwhile, the furniture can easily be refurbished or up-cycled by our after-service.

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Lifestyle
- Young Changemaker
- Social media natives
- Engaged in Zero Waste Living (or at least trying to)
- Knowledgeable on local charities (possibly volunteers)
- Usually goes on beach vacations
- Creative/Designer

Interests
- Climate Action
- Sustainable & Ethical Consumption
- Sustainable Development
- Preserving Nature
- Beach
- Wellness

Values
- Sustainability
- Actions against climate change
- Values accountability

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Provinces, where bamboo is grown, are usually areas with minimal economic opportunities. Our business model follows a market linkage model where our company will create an accessible online platform to connect provincial bamboo artisans to the market. This will provide significant economic opportunities for economically disadvantaged provinces.

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1. Partnership -  We want to ensure that our platform is a value-adding relationship between ourselves and our partner artisans.

2. Equity - We want to ensure that our platform impacts the lives of people who are at a social and geographic disadvantage, in such a manner that we can uplift their lives while providing value four our customers.

3. Trust - We want to ensure that all of our stakeholders--be they our investors, employees, and customers--are assured that every stage in our operational activities is done in an effective fashion that matches their desired outcome from our operations.

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1. Buying reusable goods (e.g. metal straws, tumblers, etc.)
2. Thrift Shopping
3. Using their respective social media platforms to raise awareness
4. Occasionally donating to organizations
5. Patronizing bamboo social enterprises

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1. Using recycled materials
2. Increasing the durability of bamboo products to engineered bamboo products with better quality
3. Buying secondhand furniture

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1. Chinese bamboo furniture makers with cheaper prices
2. IKEA-made bamboo products
3. Pottery Barn - an American company that specializes in furniture with a stable e-commerce brand
4. Mandaue Foam - a local one-stop shop for foam and furniture
5. Dekko Furniture and Design - local shop from craftsmen and artisans using sustainable wood
6. June & July Home Collective - a local online store for curated home furniture and aesthetic accessories

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Additional Notes:

Under the operating cost, we have the following:

Administrative cost

Site maintenance

Employee compensation

Marketing cost

Utilities

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BamBUDOL: The One-stop-Shop for Bamboo Products

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BamBUDOL: The One-stop-Shop for Bamboo Products

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Our solution is to build an e-platform that connects provincial artisans with people who want to purchase artisanal bamboo products.

This creates immense value for both parties. Provincial artisans would be able to market their products on our platform, broadening their reach from their immediate communities to major metropolitan centers. For customers, they are able to view the product portfolio of each artisan, and from our customer and self-sourced review, the service is able to ensure that they receive the product with the quality they expect.

This can be easily scaled up in terms of customer base, as an internet platform is universally accessible to people with an internet connection. This can also be scaled up in terms of artisanal suppliers, as there are numerous skilled artisans for bamboo products across provinces who may desire to broaden the reach of their customer base.

It makes an impact on provincial artisans because it increases the reach for their products. By broadening their reach, these producers are able to achieve greater levels of recognition for their talent and achieve higher levels of income for their labor. Customers are also impacted by being able to reach provincial artisans from far away, and by being assured that the product which they are purchasing is of a quality they expect.

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Industrial Design Majors
Majors in this field will be crucial for determining the standards bamboo products must meet before presenting them for sale online. Screening these bamboo products will not also preserve the quality that the platform seeks, but also the environmental impact as well.

Web Design (UI/UX) Majors
Majors in this field will be crucial in developing a functioning and stable user interface/user experience for the platform.

External Logistics Partners
These partners will be a key part of our inventory management and the distribution of products around the country, starting from Luzon.

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1. Similar Platforms - We recognize the existence of similar online shopping platforms such as Shopee and Lazada. However, we found that these platforms' bamboo catalogue primarily consist of imported bamboo products with little-to-no reviews. We differentiate ourselves from these platforms by sourcing primarily from local bamboo manufacturers, and by creating reviews for the product portfolio of each partner artisan.

2. Substitute Products - We recognize that bamboo products are substitutable with, and are less cost-competitive relative to their plastic and traditional wood counterparts. However, bamboo products are a more environmentally friendly and durable material. By focusing on local bamboo products, we are able to attract customers who value sustainability and durability, and those who want to help grow provincial economies by supporting local bamboo artisans.

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Listing Price = Asking price of artisan + Commission
Subscription fee = Php 100

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Our social enterprise can mitigate humanity's impact on the climate by utilizing engineered bamboo products from provincial artisans. Bamboo is a fast-growing plant, which enables it to capture carbon at a faster rate relative to other materials. The quick maturity of bamboo allows for quicker carbon sequestration relative to other plant materials utilized for production. Mainstreaming bamboo as an engineered bamboo product will contribute towards the growth of a bamboo-intensive industry towards the goal of net-zero emissions.

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We believe that there is a growing shift towards sustainability in business practices and consumer practices. As such, demand for artisinal bamboo products may grow in the coming years.

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Owing to the Philippines' economic growth, we believe that the size of middle and upper class households is bound to grow. People of these backgrounds are more likely to purchase artisinal bamboo products.

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There is a growing use of bamboo for furniture and other bamboo-engineered products. Some modern designs are beginning to use bamboo as well in their products.

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BamBUDOL will be hosted on a website, as it will make our one-stop-shop universally accessible to those with an internet connection. It will also make it easier for customers to view the portfolios of each of our partner provincial artisans.

We will also be tapping into  Instagram, Facebook, and Tiktok. These social media channels will help promote our platform in a relatively inexpensive and widespread manner, owing to their large userbase.

Among these platforms, we believe that Instagram will be the most effective since most people tend to browse this channel to check new online businesses. It is easy to check the products of a small business if the management knows how to use the platform.

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Our revenue stream is dependent upon customer sales, thus it is important that we assure we get a constant stream of customers--and ideally, repeat customers. We can help assure this by establishing a relationship that is transparent and assuring, in such a way that the customer knows what products they are purchasing from our platform,  and assurance that they are purchasing products of a quality they expect.

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Based on this computation, we may earn up to 343,000 pesos in revenues within 5 months. If we are able to maintain this level of revenue for the next 7 months, our total revenue for the year can reach 2.401 million pesos.

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- GCash
- Online Banking (BDO, BPI, etc.)

Note: The industry standard for payment integration is 2% per transaction.

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We may receive grants/donations via the following channels:

- Partnerships with organizations and angel investors that support bamboo initiatives and social enterprises (e.g. ECCP, Nestle, etc.).
- Participating in social innovation challenges for financial grants of Department of Information and Communications Technology (DICT) and the Department of Science and Technology (DOST)
- Hosting donation channels on the site