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When Old Major is giving his speech he describes why if man was gone, things would be better, “Only get rid of man and the produce of our labor would be our own”(9). This is an example of using rewards to persuade his audience.

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After taking over the farm, the first commandment written reads: “Whatever goes upon two legs is an enemy”(24). This sentence uses name calling as a way to demonize man.

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As Squealer justifies the pigs eating  the fresh apples and milk he states: “This has been proved by science, comrades"(36) In this example Sealer used transfer to tie milk and apples to the idea of science.

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When Boxer becomes emotional because he thought he killed someone, Snowball tells him, “No sentimentality comrade! War is war. The only good human being is a dead one”(43). This qute had usage of euphemism, because Snowball is making the action of killing a person seem less bad than it is.

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When at the committee, Napoleon uses sheep to chant, “Four legs good, two legs bad”(55). This is an example of plain folk, to get the crowd to come together and listen to him. This works, because the animals are convinced that Napoleon represents all animals of "four legs."

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The hardest worker on the farm, Boxer, was respected and listened to. His two slogans were: “I will work harder,” and “Napoleon is always right”(61). Napoleon uses Boxer as a testimonial in this situation, because the animals are most likely to listen to Boxer.

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In this chapter, Napoleon gets his dogs to bite a group of so called traitorous pig and drag them to were they will be killed in front of everyone. “The four pigs waited, trembling, with guilt written on every line of their countenances. Napoleon now called upon them to confess their crimes”(83). This is a clear example of using fear on everyone watching.

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As Napoleon began to act more like a tyrant, pigs would give him new names. "Napoleon was now never spoken of simply as Napoleon, he was always referred to as “our leader, Comrade Napoleon,” and the pigs liked to invent for him such titles as Father of All Animals, Terror of Mankind, Protector of the Sheepfold, Ducklings Friend, and in the like”(93). This passage is an example of glittering generalities, because he is called new names that seem nice and good but do not fit him.

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As the food and supply for the animals dropped, Squealer tells them how they will get a "readjustment" of rations when they are getting less and less. “Squealer always spoke of it as a readjustment, never as a reduction"(112). This is usage of euphemism, since Squealer is making their loss of resources sound like a better thing than it is.

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In chapter 10, a bandwagon technique is used, when some of the farmers visited Animal Farm to try to find new ways to farm that seem like they would work, because Animal Farm uses them. “He and his fellow visitors today had observed many features which they intended to introduce to their own farms immediately”(137).