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- too safe

- not centered around insight

- what is a human connection that you can use

- may not contain sugar - those that are health conscious

- why do people consume stimulants/energy drinks to keep them awake?

- make poor choices when you're tired - make proper choices with Yula e.g.

- inspiring messages/words of wisdom on can of energy drink

- "get more sleep" (irony)

INSIGHT
- what means to have not enough time
when you have time you need to maximise the time
self care is not selfish (Just have to make time for yourself)
what does it mean about time and tiredness

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soccer
ice hockey

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- vibrant
- hybrid photoshop
- illustration
- message -> relate back to tagline

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- shows different type of people drink it. (different situation)

-campaign ( put recyclable  products/ waste into vending machine for exchange of a YULA can)

- Ice hockey activities ( play hockey with a YULA can, the goal will be trees

-Couple drink YULA instead of champaign tgt

- seeds in the can (plants your own trees

- can play with festivals

- 25/7 ( normal ppl have 24/7, but when you drink Yula, you will have 25/7 coz we have more energy, done more things than normal ppl, more effectively)

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- Feel reassured
-

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DRINK  IT RIGHT

SAVOUR THE FLAVOUR OF NATURE

YULA IN YOU

YULA WITH YOU

YULA & YOU

DRINK IT, YU-TILISE IT

NATURAL, DOES THE JOB

GO FOR IT

NATURALLY BENEFICIAL

NATURALLY REFRESHING

YOU AT THE HEART OF YULA

LOVE FOR YULA IS LOVE FOR NATURE

YULAV IT!

THE CORE OF YOUR PRIORITIES

GET REVITALISED

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Supporting

Reassuring (Ensure to audience that instead of sugar, YULA is into a healthy drink from natural ingredients)

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maximise lifestyle (mentality)
care for planet
health is their priority

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18-28 year olds in UK

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Plant-based energy ingredients, organic and sustainably sourced

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Plant-based energy ingredients, organic and sustainably sourced

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sparkling water
botanical extracts
fruit juices
guarana berries
green tea
green maté

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Yula Energy Drink